1) how to make moats
2) build a good product
3) constantly keep making the product better
4) give users an experience they don't want to leave
5) Continuing digging the central trench beneath where the drawbridge will be, making sure to allow for enough width that it is not jumpable but not so much that the bride will collapse in the middle. Make sure not to forget the water!
6) pay attention to other products and adopt their strengths before they adopt yours
7) get a large userbase
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