I now have the perfect answer when someone asks how to master content in 2020.
It's @stephsmithio's "Standing out in 2020: Doing Content Right," a comprehensive 284-page book on the topic.
Now, its $30, ($24 if you use code: brandon20) but tomorrow it will go to $50
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Who is Steph?
Speaking to Steph on the podcast, she is an amazing thinker and writer.
She has had over 1 million views on her personal blog w/ numerous viral articles.
Leading the trends team @TheHustle, one of the best publications out there.
Chapter 1: Your Personal Monopoly
- Finding Niche
- Audience Cross Check
- Find Distribution Vector
- Blog, Newsletter or Both?
One of the best introductions to how to start on a platform out there.
Chapter 2: Building your Home
- Design
- Picking a Platform
- Paid v. Free Content
- Picking Email/Blogging Provider
- How to Start Writing Consistently
Chapter 3: Distribution
- CODES Framework
- Bedrock Channels
- How to build SEO that lasts
- How to go viral on viral platforms (Hacker News, Pocket, Upvoting SItes)
- When to use Paid Growth?
- What Metrics to evaluate?
Chapter 4: Search Engine Optimization
This was the most useful chapter for me as I previously was always confused on the topic.
- Link Building
- Finding Search Intent
- Keyword Optimization
- Case Studies to explain
Chapter 5: Monetization
The biggest question people usually have is how they can monetize.
Apart from paid ads, there are a ton of other options out there.
Steph goes through all of them:
- Affiliates
- Ads
- Products
- Support Page
- Community
- Digital Products
Get it here before it becomes $50 on October 1st.
gumroad.com/a/5043315
Check out my podcast with @stephsmithio here:
brandonzhang.com/podcast/steph-…
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