Andrew Wilkinson Profile picture
Co-founder of Tiny w/ @_Sparling_. We own @Dribbble, @Serato, @Letterboxd, @AeroPress, and 35+ other wonderful companies. Author of Never Enough.

Mar 23, 2021, 6 tweets

One of the hardest things to balance as entrepreneur is WHEN to hire.

Hire TOO FAST and you end up with:

Toxic culture misfits 🤡

Middle management 👨‍💼👩‍💼

Parkinson’s Law: 🤼‍♀️

“Work expands so as to fill the resources available for its completion”

TLDR...

Your company gets does the same amount of work as before, way less efficiently.

Sometimes way SLOWER due to committees and too many cooks in the kitchen.

On the flip side...

Hire TOO SLOW and your life becomes a living hell 👹

You become Lucy in the chocolate factory, barely keeping up 😖

Your time gets consumed with unimportant tasks and decisions that are way below your pay grade 😩

And you don’t have time to be strategic or spot ice bergs 🗺

This is an art not a science 🎭

I had an unnecessary stressful 2020 because I hired too late.

I used the classic BS line:

“I’m too busy to hire” 🤬

Which is the entrepreneur’s equivalent of a diabetic saying:

“I’m too busy to take my insulin” 💉

Just plain dumb.

-gets ugh

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