Andrew Wilkinson Profile picture
Co-founder of Tiny w/ @_Sparling_. We own @Dribbble, @AeroPress, @WeCommerce_co, and 40+ other wonderful companies. Funding science and journalism on the side.
Eduardo Pontes Profile picture Ken Tancrous Ⓥ 🌱 Matthew Stotts (🌊,🌲) Profile picture Leo Profile picture Cameron Priest Profile picture 66 added to My Authors
Sep 29 34 tweets 6 min read
At Tiny, I've hired CEOs for 60+ companies and interviewed hundreds of others.

After over a decade of trial and error (and I mean BIG errors), here’s our hiring process: First, I want to drive something home.
Hiring the right CEO matters. A TON.

The right CEO can 10x your business with minimal effort from you.

The wrong CEO is a nuclear bomb. They can ruin your business, take tremendous risk you’re responsible for, and even bankrupt you.
Sep 12 9 tweets 3 min read
You can have the best design in the world.

The best product. The most innovative features.

But if your copywriting sucks...you suck.

It's like having the world's best restaurant with a moldy, unreadable sign and front door that opens the wrong way... Good copy can make or break your entire business.

Bad copy obscures incredible products and services...
Aug 24 5 tweets 1 min read
A simple insight that sounds depressing but makes life a lot easier in the long run:

Never expect people to change.

In your romantic, personal, and work life.

Most people generally continue their pattern of behaviour... I'm not saying people don't change.

They do.

But typically only after a breakthrough/rock bottom disaster, which most people never go through...
Jun 28 7 tweets 2 min read
A very sad and messed up fact:

In many cases, diabetes is preventable and reversible via diet and lifestyle modifications.

Instead, for most people, the metabolic train wreck gets worse and worse over time.

Tiny Foundation is trying to help change this... In British Columbia, where I live, there are over 1.4 Million people in BC currently living with prediabetes and type 2 Diabetes Mellitus.

Almost all of them will have shorter lives and struggle with difficult symptoms.
Feb 28 9 tweets 2 min read
Most people are garbage at conversation.

People don’t realize that it’s not what you SAY that makes others like you.

It’s about how you make the other person FEEL when they’re with you.

What you give THEM space to say... The question you asked that nobody else has ever asked them.

The interest you showed in what they shared.

What they feel in their gut when you smile and nod. That you genuinely care and like and understand them.

That they feel seen.
Jan 6 5 tweets 1 min read
We Canadians love to brag about our free health care…

A few highlights from @RobynUrback in today’s @globeandmail:

• “Canada is among the highest spenders on health care per capita among comparable countries, but we boast some of the poorest results.” • “Canadians wait longer for a specialist appointment than do residents of all other peer countries, including those in Britain, France, Switzerland, Germany and the U.S.”
Jan 5 5 tweets 1 min read
Do you ever think about what could of happened if you’d taken a slightly different turn in your career?

In 2005, I dropped out of college and got a job as a barista.

I LOVED it. My job was just chatting with interesting people, nerding out on espresso, and playing great music… I thought about maybe starting my own cafe.

But then, one day, these hip looking guys started coming in.

They would sit there all day on their laptops pounding espresso.

One day, I asked them what afforded them this luxury.

Didn’t they have jobs?
Dec 21, 2021 4 tweets 1 min read
In Canada, we love to brag about our amazing free healthcare 🇨🇦

When it comes to COVID, at least in British Columbia, where I live, we have completely missed the mark and under-utilized the private sector.

This is how poor BC’s command-and-control COVID testing strategy is… Currently, in BC:

- Only government PCR tests available for free (24-48 hour wait to get it, 24 hour wait to receive results)

- Pharmacy PCR tests cost hundreds of dollars (24-48 hour wait)
Nov 23, 2021 13 tweets 3 min read
I just had one of those miserable Dad nights where my kids woke me up a bunch and I ended up tapping out and making coffee at 3:30AM.

I feel like human garbage right now.

Here's two tricks that are helping me (a tiny bit): Trick #1:

I love this one:

Pretend that you are on your death bed and wished you could go back and live your life all over again...
Nov 18, 2021 27 tweets 6 min read
Our first son was born early and low birthweight.

It was insanely stressful.

My heart was pounding out of my chest for about 3 days, wondering if there would be any long-term issues.

I kept wondering if there there anything we could have done... Fortunately, our son ended up being perfectly healthy, but I continued digging into the science to ensure our second pregnancy would go more smoothly.
Oct 21, 2021 27 tweets 5 min read
I read a book that blew my mind a little and I can’t stop telling people about it.

It explains why so many people dedicate their lives to achieving things that make them miserable.

This might sound crazy, but an unseen force is pushing you towards empty and unfulfilling goals… No, I didn't read Dianetics ;-)

The book is called ‘Wanting’, by an guy named Luke Burgis.

It’s about mimetic desire. An academic theory popularized by Peter Thiel.

At face value, it barely sounds worth mentioning:

When the people around you want something, we want it too…
Oct 6, 2021 52 tweets 9 min read
On Aug 1, I woke up and didn’t want to get out of bed.

I felt…blank. Hollowed out. I’d felt this way for months.

I couldn’t enjoy anything.

I didn’t care about work.

I didn’t want to talk to anyone.

I wasn’t necessarily depressed. Objectively life was amazing... It felt like an inability to feel pleasure.

It didn’t add up. Life was good… Great even.

I had experienced a lot of amazing personal and work highs over the past year.

My kids were happy and healthy through COVID.

My marriage was stronger than ever...
Jul 8, 2021 11 tweets 2 min read
Ultimate test of whether I like someone:

How do I feel after talking to them?

⚡️Energized or 🥱exhausted?

If you ever feel mentally bagged after meeting someone, it should set off your spidey sense.

In my experience, it's a sign that someone: - Best case: they just aren't interested in the same things as you. It's a personality or energy mismatch. Not a fit to work together or be friends.

- Covertly or overtly wants something from you (a favour, investment, introduction, etc)
Jun 29, 2021 4 tweets 1 min read
Over the past 15 years, I’ve been behind the scenes with 40+ businesses.

In reality, every one of them has been chaos at most times.

Especially the successful ones.

At any given time, check at least one:

✅ Can’t/won’t hire
✅ Weak process
✅ Too much/little demand ✅ Incentives/comp issues
✅ Wrong leaders
✅ Culture problems
✅ Difficult employee
✅ Crazy competition
✅ Pricing pressure
✅ Margin compression
✅ Legal risk
✅ Tracking wrong KPIs
✅ HR issues

And like 50+ others…
Jun 27, 2021 6 tweets 2 min read
I have insane respect for @bryan_johnson.

1. Sold his company for $800,000,000.

2. Felt miserable and depressed, despite the money.

3. Radically rethought his religion, marriage, goals, and health.

4. Decided to dedicate his entire fortune to a world-changing idea. Now he's building a brain-machine-interface called Kernal.

In its earliest carnation, its an Oura Ring for your brain.

Insanely hard, deep tech.

Right now, it's early.

It looks goofy.

They still don't know what the "killer app" is.
May 26, 2021 15 tweets 3 min read
Can somebody please steal this business idea from me and let me invest?

Every three months I wonder:

“Why hasn’t anyone done this yet?!”

Here's the idea... My son was born a few weeks early with a low birth weight.



He's fine, but it was super scary.

Experiencing that caused me to research how to optimize maternal pregnancy health and go down a rabbit trail...
May 20, 2021 9 tweets 2 min read
This is a story about how I went from letting down hundreds of young entrepreneurs and being a douche...

To raising tens of thousands of dollars for charity, while saving myself a ton of time.

Here's what I did: When I was younger, I’d cold email entrepreneurs I admired.

It always meant a ton to me when they responded, and I built some amazing relationships this way.

Flash forward to this year, the tables were turned.

Now I'm the one getting emails from young entrepreneurs....
May 18, 2021 20 tweets 4 min read
TLDR: This is a story about how I accidentally started a bakery? 😂

People think business is spreadsheets and suits.

Boring stuff.

What it ACTUALLY is, is recognizing a problem, solving it for yourself, then realizing other people have the same problem.

Here's one I solved: So, I like to be healthy.

Despite occasional ice cream binges, I eat super healthy, exercise, sleep, and all that stuff.

I even wear a blood glucose monitor to track my blood sugar.

I admit it: I'm a health nerd.
May 17, 2021 16 tweets 3 min read
There are three key ways to get rich:

1. Start a Business

2. Be Born Into a Wealthy Family

3. Extreme Patience

Everyone likes the stories about #1 and #2.

Nobody likes to hear about #3.

Too bad.

Today, I'm going to tell you a story about a guy who made billions with #3... “__________ has the best operating and capital deployment record in American business.”

–Warren Buffett

“His results are a mile higher than anyone else …utterly ridiculous.”

–Charlie Munger

Who is this mystery man?

I'd wager money you've never heard of him...
Apr 28, 2021 4 tweets 1 min read
Which company are you better off investing in?

High Growth Compounder 🐇
$1M earnings growing 50% per yer
Valuation: $30M (30x earnings)

Slow and Steady Grower 🐢
$1M earnings growing 10% per year
Valuation: $3MM (3x earnings)

Let's play this out.... Company 1 - High Growth Compounder 🐇

Assuming 50% growth rate continues:

Year 1: $1.5MM
Year 2: $2.25MM
Year 3: $3.375
Year 4: $5M
Year 5: $7.5M

Value if trading at 30x: $225M
Value if multiple gets cut in half to 15x: $112.5M
Value if multiple gets cut to 5x: $37.5
Apr 22, 2021 17 tweets 3 min read
It’s a lot easier to AVOID things that make you miserable than to predict what will make you happy.

There’s an incredible @Harvard Study from 1938 that sheds light on just how to avoid a miserable life.

In 2013, reading it caused me to quit drinking and changed my life... In 1938, Harvard enrolled 268 sophomores (all men due to the time) into The Study of Adult Development.

They also recruited a group of 456 inner city male Bostonians as a control group.