Ethan Mollick Profile picture
Professor @Wharton studying AI, innovation & startups. Democratizing education using tech Book: https://t.co/CSmipbJ2jV Substack: https://t.co/UIBhxu4bgq

Apr 1, 2021, 7 tweets

A brief thread on color differentiation!

We have a huge number of words for color in English, as Ingrid Sundberg's Color Thesaurus shows. 1/n ingridsundberg.com/2014/02/04/the…

But different cultures group colors differently. This chart based on research by Gibson and Conway shows the difficulty of communicating a color. The colors to the left are easiest to communicate since they are most distinct (white and red in English). 2/n theconversation.com/languages-dont…

But the emotional associations with colors are remarkably similar across cultures. 3/n

You can test your own ability to differentiate among colors by sight with this puzzle game. 4/n kuku-kube.com

The rest of the thread describes real colors, but this image can generate impossible-to-render colors too:
🔵Stygian blue: a blue both totally blue & impossibly black
🔴Self-luminous red: a red that is brighter than white
🟠Hyperbolic orange: more orange than 100% orange color
5/

And there is always, always an appropriate xkcd, in this case a survey determining consensus viewsof what name to give each color rendered on a screen. blog.xkcd.com/2010/05/03/col…

You can play with these using the color controversy game (via @mattgroh) 6/ colorcontroversy.com

Colors can have a big influence on how we feel about the world. Here’s an example of how much choosing the right color matters, even where you wouldn’t expect it. 👇

Share this Scrolly Tale with your friends.

A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.

Keep scrolling