Here's your reminder that the whole idea of a personal carbon footprint was a targeted BP media campaign in 2005 and it worked so well that it seems like we've all forgotten this researchgate.net/publication/30…
This piece goes into the history mashable.com/feature/carbon… and here's a 2006 op-ed from a guy who literally worked on the ad campaign acknowledging it nytimes.com/2006/08/14/opi…
Here's one of the ads from back then:
More in this piece: thred.com/change/how-the…
see also: most of recycling npr.org/2020/09/11/897…
New Exxon study out today from @NaomiOreskes:
"These patterns mimic the tobacco industry's documented strategy of shifting responsibility away from corporations—which knowingly sold a deadly product while denying its harms—and onto consumers." cell.com/one-earth/full…
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