Jason Kilar Profile picture
Big believer in the powers of innovation, empathy and great storytelling. Former WarnerMedia CEO. Hulu founding CEO. Amzn. Tar Heel. Proud product of the Burgh.

Apr 19, 2021, 10 tweets

Hollywood history time. Walk a Hollywood lot - particularly @warnerbros in Burbank - and you will inevitably walk past dozens of trailers marked Star Waggons. Ever wonder where they - and the extra g in the name - came from? I did. 1/x

Star Waggons are tricked out trailers used on location for motion picture and television series production, most notably to provide places for actors, makeup, and wardrobe near the set. 2/x

It used to be that standard motor homes were rented and placed near sets to serve the purpose. But that became overly expensive (had to pay a driver anytime the set was active, the motors break down eventually) and it turned out that actors didn’t need four burner stoves. 3/x

Enter, in the late ‘70s: Lyle Waggoner (w/ 2 g’s) and his savvy side hustle. Lyle was a long time television actor, in everything from The Carol Burnett Show, Happy Days, Love Boat, and Mork & Mindy. Lyle also had a starring role as Steve Trevor in the TV series Wonder Woman. 4/x

As a steady television actor, Lyle got to know what was needed - and would be appreciated - by the cast and crew on a set. In 1979, Lyle enjoyed the on set perks of being Wonder Woman’s Steve Trevor...including having access to a motor home on set (thanks @warnerbrostv ). 5/x

Lyle found out that the motor home he was using during the production of Wonder Woman was rented by the studio from a nearby resident. Would you rent a motor home from me?, he asked the studio. They said sure. Lyle went shopping for a motor home. 6/x

Lyle the TV actor soon bought a fleet of motor homes at $50K apiece, renting them out to Hollywood productions. He’d take a loan to acquire each motor home, monthly payment = $400. Lyle would rent the same motor home out to studios for $400-$500 per WEEK. Pretty pretty good. 7/x

9 yrs after he got started, Lyle stopped buying standard motor homes and instead built trailers ideally suited for Hollywood productions. His goal was simple: make the best trailers in Hollywood. Full length mirrors, an area for makeup, long luxury couches, and more. 8/x

Fast forward 33 years and Star Waggons is living up to its founder’s ambitions and much more. Some of the highest end trailers cost over $2 million. Weekly rental rates have gone from $400/week to, in some cases, over $10K/week. 9/x

Lyle Waggoner passed away in March of last year at 84, having uniquely made a lasting and positive mark in front of the camera AND behind it. Star Waggons very much lives on. RIP Lyle Waggoner, actor + savvy entrepreneur. So ends this edition of Hollywood history time. 10/10

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