Hollywood history time. Walk a Hollywood lot - particularly @warnerbros in Burbank - and you will inevitably walk past dozens of trailers marked Star Waggons. Ever wonder where they - and the extra g in the name - came from? I did. 1/x
Star Waggons are tricked out trailers used on location for motion picture and television series production, most notably to provide places for actors, makeup, and wardrobe near the set. 2/x
It used to be that standard motor homes were rented and placed near sets to serve the purpose. But that became overly expensive (had to pay a driver anytime the set was active, the motors break down eventually) and it turned out that actors didn’t need four burner stoves. 3/x
Enter, in the late ‘70s: Lyle Waggoner (w/ 2 g’s) and his savvy side hustle. Lyle was a long time television actor, in everything from The Carol Burnett Show, Happy Days, Love Boat, and Mork & Mindy. Lyle also had a starring role as Steve Trevor in the TV series Wonder Woman. 4/x
As a steady television actor, Lyle got to know what was needed - and would be appreciated - by the cast and crew on a set. In 1979, Lyle enjoyed the on set perks of being Wonder Woman’s Steve Trevor...including having access to a motor home on set (thanks @warnerbrostv ). 5/x
Lyle found out that the motor home he was using during the production of Wonder Woman was rented by the studio from a nearby resident. Would you rent a motor home from me?, he asked the studio. They said sure. Lyle went shopping for a motor home. 6/x
Lyle the TV actor soon bought a fleet of motor homes at $50K apiece, renting them out to Hollywood productions. He’d take a loan to acquire each motor home, monthly payment = $400. Lyle would rent the same motor home out to studios for $400-$500 per WEEK. Pretty pretty good. 7/x
9 yrs after he got started, Lyle stopped buying standard motor homes and instead built trailers ideally suited for Hollywood productions. His goal was simple: make the best trailers in Hollywood. Full length mirrors, an area for makeup, long luxury couches, and more. 8/x
Fast forward 33 years and Star Waggons is living up to its founder’s ambitions and much more. Some of the highest end trailers cost over $2 million. Weekly rental rates have gone from $400/week to, in some cases, over $10K/week. 9/x
Lyle Waggoner passed away in March of last year at 84, having uniquely made a lasting and positive mark in front of the camera AND behind it. Star Waggons very much lives on. RIP Lyle Waggoner, actor + savvy entrepreneur. So ends this edition of Hollywood history time. 10/10
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Hulu is celebrating 15 yrs this week. At 48M subs, Hulu has come a long way from being called Clown Co (the nickname given in 2007 by a competitor prior to the naming and launching of the service ). Here are 4 lessons from Hulu and some little-known tidbits I hope make you smile
Hulu was born of a joint venture b/t Fox and NBCUniversal in 2007. Incredibly - and a credit to then Fox President/COO Peter Chernin and then NBCU CEO Jeff Zucker for agreeing to do so - the entity was empowered to operate independently...
...and empowered to raise outside capital (via Providence Equity Partners, led by Jonathan Nelson), and provide equity oriented compensation to every member of the team. A great founding team was assembled that was fully focused on building something special and of value.
To release episodes of a series weekly vs all at once (binge drop)? I think what is easy to miss in the strategic debate is a clear understanding of what “jobs” a series actually does for its fans. 1/x
When successful, a series actually delivers 2 things: entertainment value (I laughed, I cried, I was moved in some way) *and* communal value (I am part of a community of like-minded people that love this thing, I belong, I am - or can choose to be - social w/ this community). 2/x
Many miss the importance of the communal value of a series, and the things that can be done to maximize a series’ communal value for its fans…like releasing eps wkly vs all at once. It’s a big deal, b/c a fundamental need we all have is to belong, to be accepted, to connect. 3/x
Today is the final day of operation for WarnerMedia as it becomes Warner Bros. Discovery. To mark the occasion, I am taking a moment to share some important things, especially about the WarnerMedia team and the creative partners with which we get to work. 1/x
I’ll start by sharing a graphic about our creative momentum. There’s many ways to assess how a team is doing creatively. None are perfect of course. I’ve never seen a team be more recognized by peers, critics, and audiences as this team has been recognized this awards season. 2/x
Just a few from the past 12 months: Succession, Dune, Hacks, Mare of Easttown, Ted Lasso, The Batman, Euphoria, The Gilded Age, Peacemaker, Zack Snyder’s Justice League, Winning Time, Godzilla v Kong, Julia, Sex Lives of College Girls, King Richard, And Just Like That, Julia 3/x
I often share photos of *things* from the @warnerbros lot here (soundstages, sets, the backlot). Today, I’m going to share a photo of a person from the lot. His name is Harry Dashjian and, if you like Hollywood history, you should know him and his story. Here it is. 1/x
Harry was born in Baghdad. He + his father fled Iraq in ‘78 to come to America without knowing how to get there. Harry’s mother + 3 brothers had already made it over. And so Harry and his dad set off, via Istanbul, Athens, Rome, back to Athens, Canada and finally California. 2/x
Once Harry made it to America, he became a jeweler, busboy, a waiter, bartender, and a drummer playing in Middle Eastern bands. One day Harry saw an advertisement in the newspaper that mentioned a job opening at Warner Bros for a server/bartender. Harry got the job. 3/x
Hollywood history time. Star Trek, Mission Impossible, The Untouchables, The Twilight Zone - and the creation of the television re-run - were ushered into this world in large part not by a conglomerate but an entirely unexpected duo: Lucille Ball + Desi Arnaz. ⏰ to learn how.
I think the story of Lucille Ball, Desi Arnaz and their production company Desilu is one of the most remarkable stories in Hollywood history. The juicy part *begins* when many thought Lucy’s career was on the decline as she approached 40.
Lucy had been in 75 movies by that point but she was not considered the legend she is today. Many of the roles were small or forgettable. In 1948, she transitioned to the less glamorous medium of radio and had a successful radio show called “My Favorite Husband”
A thread about basketball (not really), the best studio show in sports, and two unexpectedly heartfelt stories that have stuck with me over the years that I think a number of you might enjoy. Oh, and there’s also a fun documentary rec to celebrate it all at the end. 1/x
Inside the NBA on TNT (@NBAonTNT) is celebrating 30 yrs (Covid yrs, really 31). I was a fan of the show long before I joined the TNT / @WarnerMedia team. Camaraderie, joy and fun permeates from hosts @TurnerSportsEJ, @TheJetOnTNT, Charles Barkley and @SHAQ. It’s infectious. 2/x
The first of the two stories that has stuck with me for years centers on Charles Barkley. In my opinion, the story (next tweet) is a wonderful lesson about the amazing things that can happen in life when we don’t place labels (subconsciously or consciously) on people. 3/x