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Helping Agency Owners & B2B Companies reach $10k-$50k/mo at https://t.co/6ffIogFLxd. I am @thedanielfazio

May 6, 2021, 10 tweets

Something you must understand

Winners keep winning

And losers keep winning

Because it's so easy to keep winning when you know how to win

It's the same thing over and over

Let me explain

The flywheel effect

Malcolm Gladwell wrote a book called Outliers

Couple things from there:

Almost all pro NHL players are born in January/February

WHY?

Doesn't make sense as first

But it does for this reason:

January 1st is the cutoff in Canada for the age groups.

Meaning kids born in January are playing with kids born in December of the same year

When you're 7 years old, that's 13% more time alive

January kids are just stronger, bigger, and faster.

Now here's what happens...

Because they're better IN THE FIRST PLACE

Coaches give them more attention. Tell them they're the best. Parents feed into it.

You're hypnotizing the kid to believe he's a prodigy.

Now he gets better.

Then he gets EVEN MORE attention.

Now he ACTUALLY IS A PRODIGY

Why was Bill Gates one of the best programmers of his time?

Because he went to a private school and had a computer while NOBODY ELSE DID.

He spent OBSCENE amounts of hours programming.

The entirety of his life was building programs, since he was a child

Come in the flywheel

"Bill you're the best" --> Psychological boost ACTUALLY makes him EVEN BETTER --> Programs more --> More confidence --> Eventually becomes the prodigy

Say you're selling a product or service

Get suggestions --> implement suggestions --> customers get more success --> more testimonials --> more customers --> more suggestions --> more success --> more testimonials

To infinity

This is how Amazon operates

In every endeavor in life I've found the typical time exertion to see abnormal returns is somewhere around 3-4 months.

This is just enough time to cross the valley of despair and enter informed optimism

That month 1-3 phase is mostly miserable.

It's not fun. At all.

But it ALWAYS goes away.

Nobody likes losing - it makes you want to quit.

Simply stop being a pussy and you cross the valley... eventually

losers keep losing* god damnit

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