Thread by @helloitsolly

I reviewed 200 SaaS landing pages in the last 12 months 👀💪

The best was @popdotwork. Here's why 🧵

1️⃣ Benefits focus in the Hero section:

2️⃣ Embedded sign-up form in the landing page, removing friction / the need to load another page to begin signing up.

This also collects emails from people who go on to abandon sign up funnel.

3️⃣ Clear signposting around the CTA element to remove doubt and explain what is coming next.

4️⃣ Strong, visual social proof above the fold - critical for increasing conversion 🔽✅

5️⃣ Use of plain, simple language to increase comprehension which is proven to improve conversion

(See the @unbounce annual reports on SaaS conversion)

6️⃣ Using an abstract image of the product to relay how it works.

Try this instead of a screengrab, which may be overwhelming and not capture your critical product functions or flows.

7️⃣ It talks *directly* to the potential buyer and uses power words like you / your throughout.

8️⃣ Your visitors don't want to have to think how your product can help them.

So @popdotwork highlights use cases by different buyer persona 💪💪

A quick side-note.

🚨 I email a free weekly video teardown of a SaaS, ecommerce or newsletter landing page.

I'd love you to join: blog.roastmylandingpage.com/email/

9️⃣ Testimonials are great.

To make them amazing:

Include the company name, person's name, and person's job title.

Make them short, focus on your benefits.

Ensure they're from people like your buyer.

1️⃣0️⃣ Create urgency by saying or showing what will happen if the user doesn't act.

I LOVE how @popdotwork do this. Watch how 📹

1️⃣1️⃣ Build pain by agitating your visitor - yes, really.

1️⃣2️⃣ Share your product and company beliefs so that people can subscribe to them.

Read this next: Here's why agitating your visitor can increase landing page conversion 😱

1️⃣3️⃣ Remember some visitors aren't ready to sign up.

So have a soft conversion event - like a lead magnet to download, and nurture your leads.

Here's how.

1️⃣4️⃣ Go full circle. The visitor is at the end of your landing page.

Give them a final chance to sign up by featuring your CTA.

I've roasted 200 SaaS landing pages in the last 12 months 🍗🍗

Here's 16 ideas to increase your landing page conversion

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