I sold my side project for $10,000! ✨🎉

Yep First 100 Users is officially sold

In less than 24 hours, and on X

Some more notes in the follow-up tweets ⬇️

#buildinpublic First 100 Users was an early lead magnet for me

It grew in scope and eventually won Product of the Day on @ProductHunt

It went from a basic @NotionHQ table → @softr_io + @airtable website with over 100 marketing ideas + 100s of tools listed

Remove the generic illustration from your landing page

They don't support your copy or help your visitor

Increase clarity and conversions with one of these instead

1/ The annotated visual I love this style as it exposes your product to the visitor

But reduces overwhelm by using annotations to point out the important stuff

Identify the feature and share why it matters

Your thanks for subscribing / downloading page probably sucks

If it just says "thank you", you can do better.

Here's some more valuable things to try instead

#buildinpublic

1/ The check your inbox thank you page
Remind your new lead to check their inbox and complete the sign up process

Supported with an 'incomplete' step-by-step visual

Out bootstrapped SaaS just hit $13,000 MRR

Affiliates have been an incredible marketing channel for us

Here's what you need to know #buildinpublic 1. You can find new affiliates by looking at the affiliate pages of your competitors

I’ve roasted 850 landing pages in 2.5 years

Here are the 15 most common mistakes and how to fix them 👇🏾 twitter.com/i/web/status/1… Mistake 1: No pain

Explanation: The visitor does have the problem you solve. But doesn’t feel the pain acutely and leaves

Fix it: Use the pain-agitate-solution framework to evoke the pain and drive conversion

Example: https://t.co/KmnXKgydkcmakerbox.club

Lead magnets are an INCREDIBLE way to collect visitor email addresses and turn them into customers ❤️

But most marketers and founders are missing the basics 🤯

Here's how to use lead magnets to generate more sales 💰⬇️⬇️ 1️⃣ You need to promote it

You can't just create a lead magnet and expect people to download it.

Promote it on or in:

⭐️ Your social channels
⭐️ Communities
⭐️ Your email footer
⭐️ Website pop-up
⭐️ Your chatbot
⭐️ Email list
⭐️ Partner socials

Biggest mistake most founders make? 🧐

Spending time and money marketing a landing page that doesn't convert ❌

.@llamalifeco is my favourite SaaS landing page of 2022.

Here's what you can learn from it 🧵 2/16 First up: @llamalifeco is a calm productivity tool from indiemaker @threehourcoffee.

It's just crossed 800 paying customers, approx $5,000 MRR 💸

The @llamalifeco landing page deserves the full sweep:🥇🥈🥉

Here's why 💪💪💪

Turn more visitors to your SaaS landing page into paying customers ✅

And massively increase your marketing ROI ✅

How?

Show visitors life BEFORE and AFTER your product 😱

Like @outseta @usefathom @popdotwork @basecamp @mentorcruise @outseta @usefathom @popdotwork @basecamp @mentorcruise Example # 1

Here's how @outseta achieve this with a great illustration.

Person A: stressed, coffee spilt, overwhelmed with software

Person B: chill, got a plant, at peace, using Outseta

.@bannerbearHQ is just about to cross $30,000 MRR 🥰💵

Here's what you can learn from @yongfook's awesome landing page

🧵 A quick thread: 🧵 2/8 The benefits-based headline ✅

Focus on what can be achieved with your product, the why it matters

The subheading is more focused on the product's function

I've audited 500 SaaS landing pages 👀🧐

The most cost effective way to increase your website conversion?

Re-write your landing page copy ✅

Here's 7 proven copywriting conversion techniques, with examples you can copy. But first: why is copy re-writing such good ROI?

1. It has a significant impact on conversion
2. It can be done in your existing layout and design

These copy conversion techniques are simple enough for any marketer, founder or developer to implement

A thread of the best SaaS landing pages 🧵

And how they turn more visitors into customers.

1. @intercom

First sign up field embedded on the landing page. Automate a follow up email to those that drop their email but don't finish signing up. 2. @Sleeknotecom

A CTA that connects you to a real person not a soulless sales machine. Be human.

What is going on? 😱😱

There are 166 active users on roastmylandingpage.com right now.

Normally it's 1 - 5.

Looks like my blog post has been featured somewhere 🤗 Well this is promising...

Sometimes being a solo founder really fucking sucks Especially when you’re having a shitty day and there’s no one to share it with, logistically or emotionally

I reviewed 200 SaaS landing pages in the last 12 months 👀💪

The best was @popdotwork. Here's why 🧵

1️⃣ Benefits focus in the Hero section: 2️⃣ Embedded sign-up form in the landing page, removing friction / the need to load another page to begin signing up.

This also collects emails from people who go on to abandon sign up funnel.

I've roasted 200 SaaS landing pages in the last 12 months 🍗🍗

Here's 16 ideas to increase your landing page conversion: 1. Have one goal

50% of landing pages had multiple, often equally prioritised, call-to-actions.

Focus your page on one key conversion event like @gumroad

.@basecamp has an amazing landing page hero.

Most critically they don't just define the buyer's problem. They use emotional language to AGITATE the visitor and increase the desire to solve it.

Plus a few other nice ideas I've annotated. .@Sleeknotecom use humour and a human touch on their landing page, and address the visitor's biggest objection in their subheading.

If you want me to review a SaaS landing page, mention them below ⬇️⬇️

Testimonials are proven to increase landing page conversion.

Today I'll share how to make them work for your startup's landing page.

Turn more visitors into customers.

A THREAD 👇🏾👇🏾 I've focused on testimonials from customers.

You can also use:

⭐️ customer logos
⭐️ online reviews
⭐️ expert ratings
⭐️ case studies
⭐️ awards
⭐️ news stories
⭐️ customer stats
⭐️ influencer reviews
⭐️directory rankings

on your landing page to increase social proof

Your landing page doesn't convert 🛑

12 questions you should ask yourself to fix it.

1. Can you currently measure the performance of your landing page? Including views, CTA clicks and conversions? 2. Do you have a compelling benefits-based heading and sub-heading that resonates with your buyer persona?