Today in pulp: what makes a good pulp book title?
Hmm...
As we all know a good title is essential if you're trying to make a potential reader pick up your book. But in the world of pulp the title has to do a little more than this.
First it has to confirm the genre. Pulp is very much a genre-based business and readers need to know what kind of story they're getting into.
Secondly it has to tell the reader whether this is a character led novel or a plot led one.
Finally it needs to signal the author's tone of voice and attitude. Is the book serious or lighthearted for instance?
Having read several thousand pulp novels over the years (don't thank me, it's what I do) I've also noted several key words that frequently appear in the titles. Each is a sure sign that you are holding a pulp novel, rather than something long and unreadable by Jonathan Franzen.
Firstly does the title involve a sword? If it does then it's probably pulp.
Is any form of storm occurring? Again, this is a sure sign you are looking at a pulp novel rather than a weather forecast.
Is anyone or anything borne at all? Borne is a peculiar word that only appears in pulp literature or the occasional Seamus Heaney poem. Yes, those two things are different.
Common motifs from pulp plots also appear in their titles. For example the midnight hour...
...things being in webs...
...and brides of various descriptions.
Pulp titles also lean heavily on atmosphere and description. The world of pulp often involves shadows for instance.
And any mention of Satan is a sure giveaway that you have wandered into a pulp world.
Pulp colours are very basic. Things are either black...
...or they're golden.
Place names are populat in pulp titles: the more exotic the better.
Or if it's domestic pulp you can always just set it in the gutter.
There are of course no prizes for guessing what the most popular word is for a pulp book title...
...but bonus pulp points if you get sex and witchcraft onto the same cover.
The most important point is this: don't be boring! People read pulp for thrills, excitement and weird kicks, so make sure your title lets them know that's your bag.
More writing tips another time...
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