We've written 1000's of cold emails.
THREAD: How to email someone and get a response.
Take a look at these elements in practice.
Below is cold email perfection.
Its goal: Sell an email tool
Let's go line by line.
Tactic: Add unique, thoughtful personalization.
Why:
• Make it unique—proves the email isn't automated.
• Make it thoughtful—it's human to appreciate compliments. The recipient is more likely to read the whole message.
Tactic: Get to the point and show clear value.
Why:
Nobody *enjoys* getting cold email. But if you clearly explain why you're reaching out and how you can quickly and easily help, you're more likely to get a response.
Tactic: Add social proof.
Why:
Cold emails trigger uncertainty—"who are you and why should I care about this?"
Social proof reduces that uncertainty by proving that others are already getting value.
Tactic: Your first email should ask for permission, not time.
Why:
Most people aren't willing to get on the phone immediately. Open the dialogue through email before asking for a call.
“Do you think we’re a fit?” works better than “Let’s book a call” at first.
Tactic: Include “persona-matching”
Why:
The sender is an employee who most closely matches the role of the person being emailed.
This builds trust and can lead to better cold email ROI. "I'm one of you!"
Bonus tactic: Cold email works best when people already know who you are.
Why:
If you build an audience/get traction, you're more likely to get a response.
Recap:
1. Add unique, thoughtful personalization
2. Get to the point and show clear value
3. Include social proof
4. First email should ask for permission, not time
5. Use persona-matching
If you like this thread, please:
1. Retweet the first tweet
2. Follow us @GrowthTactics
P.S. We'll be writing more threads with examples just like this. Next one is on landing pages.
One last thing. We wrote a thread on cold email strategy, covering things like:
• How to run cold email tests
• When to follow up
• How to find leads and email addresses
Read it here
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