I audited 100+ eCommerce websites.
Here are 51 takeaways from 17 shops to help your store sell more:
Shop:
@oatly
Takeaways:
1. Cookies consent that actually makes you like them more.
2. Unique font that you'd only know because of Oatly.
3. Simple lineup of clickable products.
Visual:
Shop:
@ReadySetJUDY
Takeaways:
1. Offers me free money right away.
2. Bold and clear product imagery.
3. Simple CTA language with no room for interpretation.
Visual:
Shop:
@lacroixwater
Takeaways:
1. High-quality product images and added context.
2. Clear separation of sections for skimmability.
3. Customer stories and videos used to perfection.
Visual:
Shop:
@simulate
Takeaways:
1. The most delightful interface on the DTC internet.
2. Micro-interactions to make the content fun.
3. Bold and clear text at every step of the process.
Visual:
Shop:
@drinkolipop
Takeaways:
1. Rotating banner of value.
2. Crisp imagery that contrasts but complements the background.
3. Option to "Quick Add" or dive deeper into the product.
Visual:
Shop:
@nike
Takeaways:
1. Masterful navigation and organization.
2. Pricing made available at all times.
3. Images update when you select new variants.
Visual:
Shop:
@onepeloton
Takeaways:
1. Video backgrounds for deeper context.
2. CTA button pushed down the page for curiosity (this works with bigger brands.)
3. Easily compare products and find the right fit.
Visual:
Shop:
@Gymshark
Takeaways:
1. Ultimate simplicity in navigation.
2. Straightforward CTA placement and language.
3. Adding branding to the background context.
Visual:
Shop:
@dbrand
Takeaways:
1. Perfect injection of brand humor.
2. Storytelling CTA language.
3. Beautiful transitions from section to section.
Visual:
Shop:
@Allbirds
Takeaways:
1. Display company values in the navigation.
2. Let the customer view the content they want upon clicking.
3. Small added context makes a mile of difference.
Visual:
Shop:
@BlkandBold
Takeaways:
1. Founder video that builds trust and loyalty.
2. Social proof galore.
3. Branded chatbot.
Visual:
Shop:
@Pipsnacks
Takeaways:
1. Shipping expectations clearly set.
2. Make it easy for people that don't like buying online.
3. Showcase real people using your product.
Visual:
Shop:
@brilliantorg
Takeaways:
1. Not all eCommerce is physical products.
2. Segment information into sections.
3. Show the product in action.
Visual:
Shop:
@visualizevalue
Takeaways:
1. Simplicity in design wins.
2. Make it easy to see individual products or everything at once.
3. Keep the look consistent in product imagery.
Visual:
Shop:
@WearAtoms
Takeaways:
1. Tailor the experience to the customer.
2. Display your big social proof and quotes.
3. Beautiful imagery wins customers.
Visual:
Shop:
@Chubbies
Takeaways:
1. Offer the free money right away.
2. Brand personality in every image and description.
3. Showcase the fun.
Visual:
Shop:
@fast
Takeaways:
1. Crisp and easy navigation.
2. Make your brand look cool by showing other people.
3. Keep the selling simple.
Visual:
That's all, folks!
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