What they teach:
social media, Twitter, writing with a twist of fun
Sep 15, 2021 • 13 tweets • 5 min read
Coming up with content is hard.
And yet in one year I've:
• Tweeted 11k times
• Built out 4 courses
• Written 30+ threads
• Recorded 75+ podcasts
How?
🧵 11 frameworks to come up with unlimited content ideas:
1. Content Matrix
Let's start with a powerful one. Mix and match across key inputs.
The process:
• Open a sheet
• 1 column for potential audiences
• 1 column for topics
• 1 column for medium
• 1 column for angles
• Cross-pollinate columns
• Pick ideas
Sep 13, 2021 • 14 tweets • 5 min read
Great writing makes millions.
OK writing makes nothing.
Here are 11 copywriting frameworks to help you sell your ideas:
Before – After – Bridge
How it works:
Identify the current problem. Imagine a world where the problem has been solved. Write the step by step for how to get to that solution.
I studied 100s of mobile landing pages and found 21 golden tips.
Read to get more conversions:
Tip:
Make everything easily clickable
Explanation:
Reachability is a huge problem on mobile. If your items are all in the middle, or all too far to the left, it can be harder to click them. Make it easy to take action.
Here are 13 advanced tips for using Twitter so you can 10x your growth:
Tip:
Measure success on engaging with other accounts
How:
Use Advanced Search to see your interactions w/ another account.
Measure the quality of your responses, whether you were replied to, likes, etc to determine efficacy.
Example:
(from:heyblake) (to:naval)
Jul 5, 2021 • 13 tweets • 5 min read
90% of startups fail.
So how can you make your customers love you so much that you couldn't fail if you tried?
Answer: create atomic habits.
Here are 10 lessons from Atomic Habits by @jamesclear to grow your startup: 1. Focus on tactics that compound
Create extreme focus around high-leverage areas and go all in.
Examples:
- Improving conversion rates
- Increasing customer retention
- Building a phenomenal community
Jun 21, 2021 • 10 tweets • 4 min read
You're not using one of Twitter's killer features for growth.
You need a Twitter SEO strategy.
Here are 7 steps to grow using Topics:
Step 1: Treat Topics like Twitter SEO
How-to: Go through the list of Twitter Topics and treat it like keyword research. What do you want to be known for? What topic can you create valuable content around?
Jun 14, 2021 • 38 tweets • 20 min read
17% of users who visited my profile last month followed me.
That rate used to be under 1%.
How? I made my bio better.
Here are 30+ frameworks to help your bio convert more followers:
0. The @heyblake Special
Start with credibility and social proof. Then tell me straight-up why I should follow you. Bonus points for using words like "free", "grow", "learn", and "tips."
Jun 10, 2021 • 11 tweets • 4 min read
40 Million tweet impressions. 😱
I learned a ton the past few months.
Can I share it all with you?
Here are my 10 tweets that drove the most growth:
You'll learn:
How to make your landing page more likely to get clicks, conversions, and sales.
Here are 29 tips to grow a small account:
Tip:
Quantity leads to quality
Explanation:
Tweet an obscene amount when you start. You will never know what great content actually looks like until you make enough bad content to find out.