Clark Boyd Profile picture
#DigitalTransformation at @ColumbiaExecEd, @CambridgeExecEd, @dmigroup. Twitter feed described as 'eclectic', 'Simpsons-heavy' and 'not good'.

Jun 20, 2021, 12 tweets

🍿 This week's hi, tech. is all about @netflix originals! You can check out the full thing via the link below, or just follow this fun thread.

I've looked at 584 movies and found some eyebrow-raising things along the way. (1/12)

#Netflix

hitech.substack.com/p/no-86-netfli…

Q1. Is Netflix releasing more Originals every year?

Yes, clearly.

Netflix is estimated to have spent over $17 billion in cash on original content in 2020.

I’m most excited for Cowboy Bebop, slated for a fall 2021 premiere.

Q2: For which genres is Netflix creating most original content?

Documentaries, followed by comedy and drama.

But is that changing over time? Let's have a look.

Q3. Is Netflix creating content for different genres over time?

Key trends:

A significant increase in drama content every year.

Documentaries were the most popular genre for Netflix every year - until 2020, when they created more comedy content.

Q4: Is the content any good?

David Attenborough’s ‘A Life On Our Planet’ earns a well-deserved 9/10, while ‘Enter The Anime’ gets an execrable 2.5/10.

A recent review of ‘Enter The Anime’ says:

"I love anime, but this movie made me wanna shoot my brains out after 15 minutes."

Q5: Does the quality differ by genre?

Documentary has the largest range of scores of all genres, including a collection of content that scores 7.5/10 or above. Netflix has evidently figured out how to churn out mediocre drama and comedy content that people will tolerate.

Q6: Is Netflix Originals content getting better?

The instant reaction to our question is: No, not really.

Netflix is making a lot more content but it is not reliably of a higher “quality”.

If anything, the mean creeps ever closer to 6/10 - the hallmark of mediocrity.

Q7: In which languages does Netflix create original content?

Ok, mainly English. But is that changing over time?

Q8: Is Netlfix creating more/less non-English language movies?

Yes - and quite a lot more of it, too.

To put that dramatic shift in a pie-based form:

Key findings:
- Netflix is creating a lot more original content each year. From just 27 in 2016, it increased to 179 in 2020.

- Documentary is the most common genre, but drama and comedy are catching up.

- The quality isn’t getting better - there are just lots more shows.

- Netflix has rapidly grown the selection of non-English content

- It is now creating more non-English Originals than it is English Originals. That seems like a big deal.

- Hindi, French, Indonesian, Turkish, and Portuguese are the fastest-growing languages for new content.

Share this Scrolly Tale with your friends.

A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.

Keep scrolling