I've written marketing copy for 6+ years.
Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages.
Formula: Problem, Agitate, Solution.
P: identify main problem your audience has.
A: agitate with emotions & stressors.
S: offer your product as the solution.
Use for: landing pages
Example: @buymeacoffee
Formula: Be X Without Y
Be [solution] without [pain-point]
Focus on what your audience wants to become and how they can achieve it with no stress.
Use for: headlines
Example: @HypercontextApp
Formula: Anaphora
Anaphora is the repetition of a word or phrase at the beginning of each sentence, helping to solidify your message.
"Big skies. Big Scenery. Big Possibilities."
Use for: ads
Example: @WestJet
Formula: Attention, Interest, Desire, Action.
Get attention via a bold statement. Tease the solution to spark interest.
Build desire via wants and needs. Then show them how to take action.
Use for: body text
Example: @arvidkahl
Formula: Feature, Advantage, Benefit
Don't just list features. Highlight the advantages those features bring, and the end-result they achieve (benefit).
Use for: body text
Example: @Grammarly
Formula: Verb, Value, Urgency.
Verb → get
Value → graded
Urgency → today
Use for: CTAs
Example: @larrykim's @WordStream
Formula: Before, After, Bridge.
BAB is a storytelling formula that shows a user where they are now, where they can be in the future, and how your bridge (offer) gets them there.
Use for: email marketing
Example: @MorningBrew Newsletter
Formula: Outcome-With-Process
This formula focuses on concise clarity. Explain what will happen and how, pointing to your product as the solution.
Use for: headlines
Example:
@hipreetam93's @delightchathq
Formula: Bucket Brigades
Bucket brigades drive the person's attention to read line after line.
They're great for writing compelling long-form content.
Examples:
• Now:
• Truth is:
• Here's why:
• Think about it:
This last tip isn't a formula, but it's as useful. Here are three tools to improve your copywriting:
1. @copy_ai is magic for inspiration.
2. @Grammarly helps you refine tone, style, and more.
3. @HemingwayApp helps you write like you talk.
Were these tips helpful?
1. Retweet the 1st tweet above if you are feeling generous
2. Follow me @jmoserr for more weekly marketing, business, and writing threads!
Want to write landing pages that actually drive sales?
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It's on pre-launch discount for the next 3 days!
gumroad.com/l/lpcopy
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