Thread by @jmoserr

Startups are more competitive than ever. You need better marketing.

Here are 10 actionable ways you can get new customers and increase revenue:

1. Target organic content lists

Google for lists of tools or services in your niche like "best writing apps."

These pages get thousands of hits per month. Pitch the site to add your startup.

2. Get micro-influencers using it

Find niche influencers. Give them your product for free.

Don't ask for promotion. Just get them using it. If your product is good they'll tell everyone:

3. Build an email list

The average email earns $38 for every $1 spent.

Grow a targeted list by offering very valuable content in exchange for their email.

You can do it right now on Twitter:

4. Sponsor a newsletter

Search for an engaged niche newsletter that aligns with your target market.

Sponsor it with a content-forward approach rather than a noisy and invasive sales offer:

5. Gamify your referral program

• Put new signups on a waitlist

• Email new signups a referral code

• If 5 friends sign up they get instant access

example: @swpely

6. Earn PR

Create a survey that journalists in your niche will share. Survey on Twitter, Reddit, email.

Get short-term PR and drive long-term branding with a yearly insightful study.

Example: @HubSpot's social trends report.

7. Optimize your landing page

Improving your landing page conversion rate means more customers from less traffic.

10 tips to increase conversions:

8. User onboarding

Reduce churn and turn customers into advocates by helping them maximize your product's impact.

Keep it simple and show a progress bar for instant gratification:

9. Slack Groups

Search for: [niche] slack groups

Join groups where potential customers are. Engage with a focus on providing valuable tips and content.

Include your landing page in your profile description.

10. Find high-traffic affiliates

• Google content in your niche like: "how to write headlines"

• Scrape first 2 pages of URLs

• Email sites giving your product for free

• Get them in your affiliate program

• Repeat with new keyword

Were these tips helpful?

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