Q. What clicks in your mind when you think of "Spotify"?
A. MUSIC, & why not, it's just an audio songs app.
NO. It's not just a music app anymore but a rising propaganda machine targeting the youth of the country who are major subscribers base, via their podcasts.
Read on..
1/
Popular among youngsters, the App grabbed decent footprint (2+mn subs), since launched (Feb19). Music-loving nation & smartphone explosion brought better revenue & branding (got 3x after IND launch), further pushed with 2mn PODCAST hosting. Announced 12 more IND lang in Apr21
2/
The problem is not making business. The problem comes here-
Spotify tied up with The Indian Express for their PODCASTs '3Things'. Now just look at the subject & the narrative they are injecting here in the series. Stan Swamy, Kalita bail, "Ayodhya land scam", "Loni assault",
3/
"Modi worsens economy", Bengal's prep for 3rd wave, Mukul Roy's returns TMC, Pawar's meeting/opp. coming together against BJP, KRL HC stays Lakshadweep reform.. and whatnot!! Even if you can't spend time listening all, just read the description & the rest is self-explanatory.
4/
If this isn't enough, look at the other Podcast channels that Spotify host- Quint,NewsLaundry,ThePrint, Ashraf Engg,WSJ,NYT,BBC etc. Is anybody left..? Yes, none other than ultra propagandist Dhruv Rathee!! Now that makes list complete. Isn't birds of a feather flock together?
5/
A Swedish co making bucks in IND while partnering these anti-India, anti-govt elements, who spew venom against own country, spread negativity d&n, gradually making room in youngsters sub-conscious mind to brainwash them is nothing but just another tactic of info-war ecosystem!
6/
NO @eldsjal @spotifyindia @AmarBatra, it doesn't work like this! You may have your personal biases, political opinions, but do not use essentially a music app, as a propaganda hub like this that affects the masses. Spotify must review podcast content & channel choices!
7/7
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