Thread by @jmoserr

Square will do $19 billion in revenue this year.

Their marketing strategies have built a worldwide brand.

Here are 7 marketing tips you can steal from Square:

1. Value Proposition:

A core element of your marketing messaging telling customers why your offer is right for them.

Explain why they should buy from you and not others.

Make your value proposition customer-first like Square:

2. Create an engaged community:

Square has an online forum community that has thousands of daily active users.

The community brings businesses of all shapes and sizes together to learn and collaborate together.

3. Make your website copy about them, not you.

Square doesn't tout their features and use fancy buzzwords. They tell readers what's in it for them.

Sell the end-results and explain how your product helps them achieve it.

4. Tell customer stories

“Telling stories of how our customers succeed using the product is extremely effective — it shows how valuable Square is,” - Khobi Brooklyn, former Director of Marketing.

Make your customers the star and you’ll attract more just like them.

5. Organic content creation

Square has 1,672 published articles and guides.

They drive millions of visits per month from that content to fuel acquisition.

Start publishing on your blog. Become a resource for your existing and future customers.

6. Share user-generated content

Square's social media is a combination of storytelling and user-generated content.

Share content from your community. Highlight their experiences and make them feel seen.

7. Customer success above all

Square focuses on retention, not just acquisition.

Example: they regularly send update emails to customers on features they’ve requested, teaching them how to implement the changes for maximum impact.

When their customers win, they win:

Were these marketing tips useful?

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