Shipping & Logistics is a VERY complicated industry.
So how did @ShipBob grow to:
✅ 5000 e-commerce customers
✅ $330 million in funding
✅ $1B valuation
While appealing to small businesses owners?
And competing with Amazon?
They became master storytellers.
🧵
Shipping & logistics is complicated.
ShipBob makes it easy.
However, explaining that to a new user is VERY tough.
Especially when talking about their features would make a new user's head spin.
So to get around this, ShipBob has embraced social proof like no other company.
One of the first things you see on their homepage is a review from a customer.
The open white space, compelling design & friendly headshot make it impossible to ignore.
This is the point!
They want you to focus on the social proof & story, before getting lost in the features.
As you scroll down the page, you will see 10+ more examples of social proof.
From simple internal metrics to expert quotes from journalists & even logos of companies they partner with.
Anytime ShipBob talks about a complicated idea or feature, it's paired with social proof.
Put yourself in the shoes of a small business owner.
What would get you more excited to try a product?
❓Shipbob talking about how great their complicated product features are?
❓A business owner telling you how ShipBob helped them scale 291%?
Definitely the second one.
Most of these new users are not shipping & logistics experts.
They are likely the owner of a small but growing ecommerce brand.
ShipBob recognizes this & uses social proof to show the user an amazing outcome.
Rather than sell them on an impressive but complicated feature.
Many brands think that:
👎 Impressive Features + Technical Copy = Winning Landing Page
But ShipBob has created their own formula:
👍 Impressive Features + Social Proof = Winning Landing Page
And you see this on every page of their site.
ShipBob has built a content engine that spits out social proof at an incredible rate.
But it's so much more than quotes or testimonials.
They produce incredible video interviews, case studies with top brands & expert webinars on a weekly basis.
It's an incredible feat.
ShipBob has realized the true power of a real customer's story.
Which is 100x more interesting than any shipping or logistics feature.
Especially to their ideal customer base.
And each piece of social proof or content that they produce is tied back to that simple idea.
If you want to learn more about how YOU can produce social proof just like @ShipBob, be sure to follow: @FoundationIncCo & @jessicateeorika.
And subscribe to our newsletter to be the first to see this FULL TEARDOWN + EXAMPLES when it goes live tonight!
content.foundationinc.co/insights-1
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.