Sr. Demand Gen @Whimsical
Follow if you want to learn about content & how not to kill plants.
Formerly @Reforge @Venngage, @FoundationIncCo & @SketchDeck.
Feb 16, 2022 • 20 tweets • 6 min read
LinkedIn News are master copywriters.
They write perfect headlines.
Paired with engaging micro-content
And make it easy for millions of people to share.
Here are 4 simple ways you can copy them!
🧵
The main goal of these LinkedIn News articles is to give users something relevant to share.
Without leaving the platform or having to go find a link.
All of their decisions in terms of design, copywriting & more tie back to this idea.
Feb 15, 2022 • 11 tweets • 4 min read
Shopify has invested a TON into a free tool.
For their Business Name Generator they have:
🔗 Built 36k+ backlinks
🔎 Targeted 40k+ keywords
🎨 Designed 225+ landing pages
Why would they do all of this for a free tool?
🧵
This seems like a ton of effort to put into a free tool, right?
Wrong!
@Shopify has also turned the Business Name Generator into a fancy sign-up form for their services.
This form has the opportunity to turn every person who searches for a business name into a customer.
Feb 14, 2022 • 20 tweets • 7 min read
Want to 2x your conversion rates?
Start by embracing the idea of:
"One path of success"
Especially on landing pages!
Let me show you how with these 10+ examples.
🧵
Let's break down "one path of success."
It means that you should eliminate unneeded distractions on a landing page.
And make it VERY easy for a user to find success or value.
Feb 11, 2022 • 9 tweets • 4 min read
Let's be honest, I'm not a designer.
I got my degree in Econ, the least creative field.
But I have created 1000s of visuals over the past few years.
So how did I do it?
By using these 7 simple tips non-designers can use to look like a PRO.
1️⃣ Leave white space around your design elements
To make your designs look more professional, leave negative space around your design elements.
This gives your content, text, graphs & more some room to breathe.
Not only will this look better, it will help with readability.
Feb 10, 2022 • 26 tweets • 6 min read
With 2 simple tools, Ahrefs drives:
🔎 520k organic sessions
💰 $320k in traffic value
That's more than their entire blog!
How is this possible?
It's actually pretty simple.
Let's break it down.
🧵
Over the past few years, @Ahrefs has been giving away their best tools for free.
They have used that strategy to build a $10M content moat & an unmatched acquisition channel.
Feb 9, 2022 • 5 tweets • 1 min read
TikTok has one of the best simple growth/engagement loops I've ever seen.
And it took me way too long to realize it.
Mini 🧵
So when you share a link to a TikTok on another platform.
TikTok will notify YOU when that video is viewed.
And will show the TikTok username of the person you shared it with.
(Image from Reddit)
Feb 8, 2022 • 11 tweets • 3 min read
Ahrefs has a VERY complicated product.
Yet, they are able to show immediate value to new users.
And likely push them to sign up.
All in about 10 seconds...thousands of times each day.
How?
With 13 simple tools.
🧵
There’s no hiding the fact that I love when brands use simple tools as an acquisition channel.
I have even written a teardown on how the Shopify Business Name Generator dominates an entire content cluster.
Feb 3, 2022 • 19 tweets • 5 min read
LinkedIn News team puts on a copywriting master class each & every day.
Millions of people see it every day, but don't realize how brilliant it is.
Here are 4 ways to copy their copywriting formula.
🧵
Every headline they publish in that little News section is perfectly written & positioned.
I mean it took me using the platform for 5+ years before I even saw it!
Feb 1, 2022 • 15 tweets • 4 min read
Does your brand still create listicles?
Zapier does.
And they have used them to drive 5M+ organic sessions this year.
From just ~100 listicles...
Let's break it down.
🧵
Yes, I said listicles.
Zapier has built an SEO moat that drives over 455k sessions per month & ranks on 287k keywords with ~100 listicles.