LinkedIn News are master copywriters.

They write perfect headlines.

Paired with engaging micro-content

And make it easy for millions of people to share.

Here are 4 simple ways you can copy them!

🧵 The main goal of these LinkedIn News articles is to give users something relevant to share.

Without leaving the platform or having to go find a link.

All of their decisions in terms of design, copywriting & more tie back to this idea.

Shopify has invested a TON into a free tool.

For their Business Name Generator they have:

🔗 Built 36k+ backlinks
🔎 Targeted 40k+ keywords
🎨 Designed 225+ landing pages

Why would they do all of this for a free tool?

🧵 This seems like a ton of effort to put into a free tool, right?

Wrong!

@Shopify has also turned the Business Name Generator into a fancy sign-up form for their services.

This form has the opportunity to turn every person who searches for a business name into a customer.

Want to 2x your conversion rates?

Start by embracing the idea of:

"One path of success"

Especially on landing pages!

Let me show you how with these 10+ examples.

🧵 Let's break down "one path of success."

It means that you should eliminate unneeded distractions on a landing page.

And make it VERY easy for a user to find success or value.

Let's be honest, I'm not a designer.

I got my degree in Econ, the least creative field.

But I have created 1000s of visuals over the past few years.

So how did I do it?

By using these 7 simple tips non-designers can use to look like a PRO. 1️⃣ Leave white space around your design elements

To make your designs look more professional, leave negative space around your design elements.

This gives your content, text, graphs & more some room to breathe.

Not only will this look better, it will help with readability.

With 2 simple tools, Ahrefs drives:

🔎 520k organic sessions
💰 $320k in traffic value

That's more than their entire blog!

How is this possible?

It's actually pretty simple.

Let's break it down.

🧵 Over the past few years, @Ahrefs has been giving away their best tools for free.

They have used that strategy to build a $10M content moat & an unmatched acquisition channel.

TikTok has one of the best simple growth/engagement loops I've ever seen.

And it took me way too long to realize it.

Mini 🧵 So when you share a link to a TikTok on another platform.

TikTok will notify YOU when that video is viewed.

And will show the TikTok username of the person you shared it with.

(Image from Reddit)

Ahrefs has a VERY complicated product.

Yet, they are able to show immediate value to new users.

And likely push them to sign up.

All in about 10 seconds...thousands of times each day.

How?

With 13 simple tools.

🧵 There’s no hiding the fact that I love when brands use simple tools as an acquisition channel.

I have even written a teardown on how the Shopify Business Name Generator dominates an entire content cluster.

LinkedIn News team puts on a copywriting master class each & every day.

Millions of people see it every day, but don't realize how brilliant it is.

Here are 4 ways to copy their copywriting formula.

🧵 Every headline they publish in that little News section is perfectly written & positioned.

I mean it took me using the platform for 5+ years before I even saw it!

Does your brand still create listicles?

Zapier does.

And they have used them to drive 5M+ organic sessions this year.

From just ~100 listicles...

Let's break it down.

🧵 Yes, I said listicles.

Zapier has built an SEO moat that drives over 455k sessions per month & ranks on 287k keywords with ~100 listicles.

A lot of people have been saying that PR is dead.

That content marketing is the future.

But @bolt would probably disagree.

They used a combo of both to get mentioned in basically EVERY major publication this week.

Let me show you how.

🧵 Just in the last few days, Bolt has been mentioned in:

- Business Insider
- Fast Company
- Forbes
- People
- SFGate
- CNBC

And a ton more!

📣"I want to publish more content in 2022!”

Every marketer has said this, at least once.

It's an admirable goal but flawed from the very beginning.

And it will lead to burnout faster than success.

Let me show you why.

🧵 Wanting to simply publish more content isn't a real goal.

It’s more of an aspiration.

Goals have measurable outcomes & timelines built into them.

The goal we outlined above does not.

With one tool, Shopify has been able to:

✅ Rank on 18k+ keywords
✅ Capture $6M in yearly traffic
✅ Drive 400k organic sessions/month

AND convert qualified users.

So how did they do it?

It's crazy simple.

In fact, your brand could probably copy it in a few hours.

🧵 This tool is their Business Name Generator!

You enter a keyword & it will show you a list of potential business names.

Like I said, it's super simple.

But it's not about the features, it's how they have positioned it.

And it drives HALF of the traffic of their whole blog!

Everyone wants to create more content in 2022.

But how?

What if you could 10x your content output...

Without writing more blog posts or articles.

✨ Sounds like magic, right?✨

Not exactly.

Let's get into it.

🧵 If you follow me, you likely already know what I'm talking about…

⭐️ Content repurposing ⭐️

There's only one type of Repurposing, right?

Nope!

And you have likely been using the WRONG one this entire time.

Let me show you how to use the RIGHT one.

🧵 Let's cut to the chase.

There are two main types of Repurposing:

⭐️ Reactive
⭐️ Active

Which one have you been using?

A few weeks ago, @BuzzSumo published the Top 100 Marketers You Should Follow.

We decided to round up the top/funniest share or thread from each marketer into a MEGA THREAD.

You could write a book with the amount of knowledge in this thread.

Grab a coffee, let's dive in!

🧵 #1 - Brian Dean // @Backlinko

https://twitter.com/Backlinko/status/1341667212441038848

Could you boil your company vision down to just 5 simple words?

Figma has.

And in my opinion, it helped them grow 5x in less than a year.

How did they turn those 5 words into a $10B valuation?

Let's break it down.

🧵 Those 5 simple words are:

⭐️Collaborative
⭐️Borderless
⭐️Transparent
⭐️Community-driven
⭐️Open-sourced

They might not mean anything by themselves.

But they are literally a checklist that @figmadesign wants to use to build the future of design.

The design world is an EXTRA competitive niche.

So how did Figma grow by 5x in less than a year?

As well as hitting a $10B valuation in less than 5 years.

Well, it came down to 5 simple words.

Let's break it down.

🧵 @figmadesign has seen rocketship-level growth over the past few years.

Growing from a $2B to a $10B valuation in the past year.

They did it in an extremely competitive industry while battling a ton of entrenched brands like Adobe, Microsoft, & more.

So how did they do this?

Building a following is tough these days.

However, you can drive a ton of growth just by asking your followers a...question.

We used this hack to boost our Twitter following by 30% in 2 months.

And increase impressions by 300% in 30 days.

Let's break it down.

🧵 Literally all you have to do is ask your followers a question.

Or two. Or twelve.

Sounds easy, right?

Wrong!

Zapier drives 5+ million sessions to its "Best Of" listicles each year.

It's a super impressive metric.

But that doesn't mean anything if they CAN'T convert those readers.

Zapier has that figured out too.

And every great content writer should want to know their secrets...

🧵 Over the past 5+ years, Zapier has built an incredible SEO moat with these listicles.

These ~100 listicles currently drive over 455k sessions per month & rank on 287k keywords.

From the best note-taking apps to the best URL shorteners, they have a listicle for it.

Would you create a separate homepage for .0042% of your customers?

Probably not.

What if they drove 33% of your revenue?

🧵 Coursera has over 77+ million users across the globe.

Yet, they drive 1/3rd of their revenue is from only about 3,000 accounts.

Who are these mega spenders?

Businesses!

A few weeks ago someone told me "marketing doesn't really matter as long as you have a great product."

So why does Sony, Nike & Apple even have marketing teams?

🧵 In 2020, Adobe was reported to spend $3.6 Billion on sales & marketing.

Even though they produce & sell "great products."

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