THIS THREAD WILL MAKE YOU MONEY.
I'm bringing you the best BFCM tips.
// THREAD //
P.S. This thread will be updated ongoing,
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Tip 1:
Determine the Right Incentives.
Especially in the months leading up to your biggest promotion period, it’s helpful to understand which incentive types work best for your consumers
Try running tests which show similar values of discounts in different formats.
Tip 1 continued:
If your AOV is $50, try running a 10% off coupon against a $5 off coupon.
Try offering tiered incentives to see if you can drive up AOV:
10% off orders $60 and less
15% off orders $61-$99
20% off orders over $100
Tip 1 continued:
Assess results of whether your tests were successful in increasing AOV, or if one type of discount is more effective at driving conversions
Tip 2:
From @heydeetee
Don't sleep on plain text emails.
Personalization in email marketing is a smart move and nothing says personal like a plain text email.
Find a way to incorporate them into your campaigns.
Tip 2.5:
Join 50+ World-Class DTC Marketers, Agency Owners, And Founders As They Share Their Best Kept Secrets ... For Free!
blackfridaysummit.com
Tip 3:
From @daverodenbaugh
At the end of the shipping deadlines, all you have left to promote and get to someone on time is gift cards. Starting around Dec 15, make sure you switch up your flows to start doing this.
Tip 4:
From @daverodenbaugh
Day after Xmas is a great time to send promos about gift cards!
Subject lines like:
Didn't get what your want?
Santa missed your house this year?
or similar work well bc everyone is back on their phones looking for something to buy/substitute
Tip 5
From @daverodenbaugh
A great offer to help increase AOV and LTV:
Buy one, gift one!
One for you and one for someone on your list.
Sounds better than the standard BOGO offer
Tip 5.5:
Tickets for the Black Friday Summit are live!
50 DTC marketers & founders as they share their best BFCM secrets FOR FREE: blackfridaysummit.com
Speakers like
@mrsharma, @social_savannah, @EggrolI, @lovevalgeisler, @iamshackelford.
Join my cohost @robwritescopy & I
Tip 6:
From @daverodenbaugh
Use emojis to stand out in crowded inboxes from BFCM.
The favorite one I've seen is this one:
Tip 7:
From @daverodenbaugh
Do a product drop on BFCM instead of just a promotion.
@bandholz from @Beardbrand did that and the exclusivity drove his customers wild:
Tip 8:
From @CalvinMomentum
eCommerce brand owners should create a private Facebook group in September. Then they invite the high-engaged segments to join this group starting in October.
Content for the emails:
- Tell your customers: “Your inbox will be flooded with emails in
Tip 8 continued:
From @CalvinMomentum
the upcoming months. We want to make sure you’ll receive the best personalized deals. Join this Facebook group to get exclusive access.”
- Tell your customers: “We’ll feel guilty if we can’t have these top-notch items in your. Join this
Tip 8 continued:
FB group so you’ll be the 1st to know about our best discounts.”
Tip: Use urgency & say that only the first 1k members will be accepted. If you’re too late, you’ll have to wait til next year.
Now you have your best customers in a group for the rest of Q4.
Tip 8.5:
I'm hosting the best BFCM virtual summit EVER.
Best part of it?
It's 100% free, 100% live, and 100% online.
Grab your free ticket here: blackfridaysummit.com
Tip 9:
From @Pranowornever
Offer site-wide automatic discounts (no coupon required) and sell the "easy" buying experience in the campaigns...
Tip 10:
From @Pranowornever
Have 2 post-purchase flows ready,
One to offer additional discounts to those who buy once.
And the other to send to repeat buyers.
At the end of both flows - tease the audience for what's to come during the holiday sale...
Tip 11:
From @Pranowornever
Slip a "Thank you" note in the product package with a discount code that's valid throughout the holiday season. Then use that TY note as an anchor in the holiday campaigns sent to those who bought a product during the BFCM sale.
Tip 12:
From @kanika_misra
Use dedicated landing pages for BFCM ad/emails.
Make sure that your messaging/offer in your ads/emails carries over seamlessly to the LPs.
This will create a 1,2-punch for your customers so they can get everything they need & checkout in a snap.
Tip 13:
From @Cody_Wittick
Negotiate deals now or pay 2x the price later.
Think deep and wide for BFCM.
Deep: YouTube integrations
Wide: seeding product with an special unboxing experience
Tip 14:
From @Dennardcrawford
Email tip 🔥
During Black Friday/ Cyber use a conditional split to change up your emails without cloning a new flow.
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