My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks for writing high-converting copy: 1. Features-Advantages-Benefits (FAB)

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:

There are 100s of copywriting frameworks out there.

But there are only 7 you actually need for all of your marketing efforts:

This list will cover the perfect framework (with real examples) for ads, emails, social media posts, etc.

Bookmark this 🔖 1) For writing Ads:

Framework: AIDA.

- Attention: Make a bold statement.
- Interest: Share intriguing information.
- Desire: State the benefits of your product.
- Action: Ask for a sign-up or purchase.

Example (Lume):

As someone who does a lot of email & social selling, keeping up with my inboxes was nearly impossible.

Thus, I’ve left a lot of revenue on the table over the years.

The two biggest missed opportunities I identified were:

1/ I wasn’t responding to questions promptly (this forced prospects to look for other service providers)

2/ And when I was answering questions, I wasn’t following up after to move the conversation along

One of my big goals this year was to create a system that would allow me to organize and consolidate my sales communications and better manage current and future opportunities... By having more visibility into the dozens of ongoing conversations at any given time, I’m now moving more deals from prospects to closed clients than ever before.

After testing many solutions over the past 9 months, I’ve been most impressed with @pipedrive.

And it’s no wonder that Pipedrive is the #1 CRM for small and medium-sized enterprises.

There’s A LOT to love about Pipedrive but my 3 favorite things are:

1/ The number of integrations they have (this has made it easy to plug and play with most every other app we use to run our business).

2/ Their AI capabilities—I’m a huge AI nerd, and while most platforms are just hype when it comes to AI, Pipedrive actually delivers big here.

3/ The ease of use. It’s a lot more intuitive than every other platform I tested.

There are so many posts on how to write copy.

But there are so few posts on how actually to do proper research.

Here’s a 7-step process to research like a pro and write copy that converts:

(use this for your next copywriting session) Step 1: Define Your Target

Identify who you’re writing for. Without a clear understanding of your audience, your copy won’t resonate.

Consider:

- Interests (What hobbies or passions do they have?)
- Location (Where do they live? How does this influence their behavior?)
- Occupation (What do they do for a living? How does this shape their needs?)
- Challenges (What are their pain points? What keeps them up at night?)
- Demographics (Age, gender, income level, etc.)

Pro Tip: Create a survey or poll to directly ask your audience about their interests and challenges. Tools like @typeform or Google Forms can help you gather this data quickly.

A/B testing can increase conversions by 161%+.

Yet, most people don't know how to do A/B testing properly.

Here are 10 copy elements you should test (and how to do it).

From a $200M Marketer: Before we start...

When running an A/B test, it's important to only test one variable at a time.

This way, you'll know exactly what change impacted the metric you’re optimizing for.

Various tips below pertain to landing pages, emails, ads, etc.

There are 100’s of copywriting frameworks out there.

But there are only 7 you actually need for all of your marketing efforts.

This list will cover the perfect framework (with real examples) for ads, emails, social media posts, etc.

(bookmark this to crush your competition) 1) For writing Ads:

Framework: AIDA.

- Attention: Make a bold statement.
- Interest: Share intriguing information.
- Desire: State the benefits of your product.
- Action: Ask for a sign-up or purchase.

Example (Lume):

Opt-in forms are key to getting more subscribers on your list.

However, the average opt-in form converts at less than 3%.

Here are 8 opt-in form tips to get TWICE as many sign-ups:

(from a $200 million email marketer) 1) Offer a lead magnet:

Give people something in exchange for their email.

It could be:

- An ebook
- A discount
- A sample
- A checklist
- A consultation

No one can resist a good ol' value-packed freebie.

Sales emails are key to making money with email marketing.

Yet most people don't know how to craft a high-converting sales email.

Here's the 9-step framework we use to create profitable sales emails:

(with step-by-step instructions + an example) As mentioned above...

This is a step-by-step guide, meaning we'll build a sales email from scratch.

We'll utilize a fictional brand, "FemmeFit," which specializes in workout clothing for women.

With that said, let's dive into the framework:

Marketers,

Here's the Anatomy of a High-Converting Landing Page.

Bookmark this 🔖 While you’re here, make sure you’re following me @ecomchasedimond for daily copywriting and email marketing tips & resources (like the resource in the tweet above).

Email popups are the easiest way to collect emails.

Yet, most people don't know how to create a good popup.

Here's our 7-step framework for creating a high-converting popup.

(with step-by-step instructions + an example) 👇 As mentioned above...

This is a step-by-step guide, meaning we'll build a popup from the ground up.

We'll utilize a fictional brand named "LeatherLux," specializing in high-quality leather accessories.

With that said, let's delve into the framework 👇

Copywriting is applied psychology.

Specifically, applied cognitive biases.

Here are 5 cognitive biases you can use to create high-converting copy:

From a $150M+ email marketer 1. Ambiguity Bias:

Ambiguity bias is when we avoid decisions because of a lack of information.

How to use it:

Give people all the information they need about your product:

- Price
- Offer
- Benefits
- Features
- Advantages

More information = higher buying intent.

Writing a piece of copy?

Don't type a WORD until you've answered these 9 questions...

(ignore at your own risk) 1. Who am I selling to?

Learn as much as you can about your target.

Find out their:

- Likes
- Dislikes
- Needs
- Fears
- Triggers
- Values
- Habits
- Desires
- Challenges
- Pain points
- Aspirations

This is the first step to writing persuasive copy.

My agency has generated $150M+ for clients with copywriting.

At this point, we've turned copywriting into a science.

Here's the proven 7-step framework we use to write high-converting copy.

(Steal this) 1. Headline:

Your headline is your first, and possibly only, chance to capture a reader's attention.

There are a few ways to do that:

- Incorporate Compelling Data: Numbers and statistics can provide undeniable evidence of your message’s value.

- Make an Audacious Claim: Bold statements provoke curiosity and challenge conventional thinking.

- Highlight Clear Benefits: Clearly articulate how your offering improves the reader’s life or solves a problem.

- Tease Your Audience: Create intrigue that compels readers to delve deeper into your content.

- Promise a Desirable Outcome: Assure readers of the tangible results they can expect.

Example: "Boost Your Revenue by 50%: Uncover the 5 Marketing Secrets Every Top CEO Knows"

The #1 copywriting mistake I see?

Writing content that isn't credible.

Here's the 7-step checklist we use at our agency to infuse credibility into our copy: 1. Avoid Unrealistic Claims:

People can spot unrealistic claims easily.

When they find one, they usually stop reading.

So, stick to offering realistic benefits and outcomes.

—

There are a few ways to do this:

- Avoid inflating numbers
- Focus on tangible results
- Don't exaggerate outcomes

A small, realistic claim > a big, unrealistic one.

My email marketing agency has generated over $150+ million in email revenue for ecommerce brands.

And you know what?

A decent chunk of that revenue (and engagement) has come from these 8 email flows.

(Steal this) 1/ Welcome Flow:

This flow starts the relationship with your subscribers.

Send a few emails where you:

>> Introduce your brand
>> Offer a special deal
>> Tell them what they can expect

First impressions matter. Make yours count.

I’ve audited 1000's of Ecommerce Email Flows.

The ones that most brands overlook?

Post-purchase emails.

Here are 7 post-purchase emails to boost your sales, engagement, and brand loyalty:

From a $150M+ email marketer.

// THREAD // 1) Order Confirmation Email:

Notify people about the purchase they just made.

Use this email to:

>> Provide order details
>> Share relevant information
>> Highlight support channels

An order confirmation is the beginning of a good customer journey.

We’ve managed 100's of email lists and audited 100's more.

Most email lists we audit are "unhealthy."

Here is our proven 9-point email list hygiene checklist:

(bookmark this) 1) Set Clear Expectations:

Let people know what they can expect upon joining your list.

To accomplish this:

- Use clear language
- Explain email frequency
- Describe what they'll receive

Clear expectations pave the way for a great subscriber journey.

There are some HUGE email changes coming in early 2024.

Get ready, as landing in the inbox is about to get harder.

Here's everything you need to know about the new Google and Yahoo updates and how they’ll affect your email campaigns:

(bookmark this) By Feb 2024, Google & Yahoo will start to require bulk senders* to:

- Implement email authentication (SPF, DKIM & DMARC)
- Enable 1-click unsubscription
- Keep spam rates below 0.3%

*Their definition of bulk senders is those who send 5,000+ messages to Gmail addresses in 1 day.

My email agency has sent 10's of thousands of emails for our clients over the past 5 years.

We continually beat the industry average click-through rate for our client's respective industries.

Here are 8 types of email CTAs we've used to do it.

Use these to improve your CTRs: 1. Benefit-driven CTA:

Appeal to people's self-interest by:

>> Identifying the main benefit of your product/service
>> Mentioning they can get it by taking action

For example:

"To shed those extra pounds, join now!"

The stronger the benefit, the more clicks you’ll get.

In copywriting, every word counts.

Ads.
Newsletters.
Email campaigns.
Social media posts.

You know where else it counts?

On your resume.

Here are 3 ways to make every word count when you're looking for a new job: 1. Think of your resume as a sales document, not a history document.

That means you need to pitch yourself to a company as the solution to their problem (a.k.a the role they're hiring for).

❌Listing everything you've ever done
✅Only highlighting your most relevant experience

You sent a boatload of emails for BFCM and hopefully acquired A TON of new customers.

But now what?

It's time to build relationships with these new customers!

Here are 14 quick email marketing tips to help you retain your holiday shoppers and turn them into loyal customers: 1. Post-Event Engagement:

After BFCM, your priority is to re-engage customers.

Craft emails that thank them for their purchases, offering insights into how to best use or care for the products they've bought.

This shows appreciation and encourages a lasting relationship.