Copywriting is applied psychology.

Specifically, applied cognitive biases.

Here are 5 cognitive biases you can use to create high-converting copy:

From a $150M+ email marketer 1. Ambiguity Bias:

Ambiguity bias is when we avoid decisions because of a lack of information.

How to use it:

Give people all the information they need about your product:

- Price
- Offer
- Benefits
- Features
- Advantages

More information = higher buying intent.

Writing a piece of copy?

Don't type a WORD until you've answered these 9 questions...

(ignore at your own risk) 1. Who am I selling to?

Learn as much as you can about your target.

Find out their:

- Likes
- Dislikes
- Needs
- Fears
- Triggers
- Values
- Habits
- Desires
- Challenges
- Pain points
- Aspirations

This is the first step to writing persuasive copy.

My agency has generated $150M+ for clients with copywriting.

At this point, we've turned copywriting into a science.

Here's the proven 7-step framework we use to write high-converting copy.

(Steal this) 1. Headline:

Your headline is your first, and possibly only, chance to capture a reader's attention.

There are a few ways to do that:

- Incorporate Compelling Data: Numbers and statistics can provide undeniable evidence of your message’s value.

- Make an Audacious Claim: Bold statements provoke curiosity and challenge conventional thinking.

- Highlight Clear Benefits: Clearly articulate how your offering improves the reader’s life or solves a problem.

- Tease Your Audience: Create intrigue that compels readers to delve deeper into your content.

- Promise a Desirable Outcome: Assure readers of the tangible results they can expect.

Example: "Boost Your Revenue by 50%: Uncover the 5 Marketing Secrets Every Top CEO Knows"

The #1 copywriting mistake I see?

Writing content that isn't credible.

Here's the 7-step checklist we use at our agency to infuse credibility into our copy: 1. Avoid Unrealistic Claims:

People can spot unrealistic claims easily.

When they find one, they usually stop reading.

So, stick to offering realistic benefits and outcomes.

—

There are a few ways to do this:

- Avoid inflating numbers
- Focus on tangible results
- Don't exaggerate outcomes

A small, realistic claim > a big, unrealistic one.

My email marketing agency has generated over $150+ million in email revenue for ecommerce brands.

And you know what?

A decent chunk of that revenue (and engagement) has come from these 8 email flows.

(Steal this) 1/ Welcome Flow:

This flow starts the relationship with your subscribers.

Send a few emails where you:

>> Introduce your brand
>> Offer a special deal
>> Tell them what they can expect

First impressions matter. Make yours count.

I’ve audited 1000's of Ecommerce Email Flows.

The ones that most brands overlook?

Post-purchase emails.

Here are 7 post-purchase emails to boost your sales, engagement, and brand loyalty:

From a $150M+ email marketer.

// THREAD // 1) Order Confirmation Email:

Notify people about the purchase they just made.

Use this email to:

>> Provide order details
>> Share relevant information
>> Highlight support channels

An order confirmation is the beginning of a good customer journey.

We’ve managed 100's of email lists and audited 100's more.

Most email lists we audit are "unhealthy."

Here is our proven 9-point email list hygiene checklist:

(bookmark this) 1) Set Clear Expectations:

Let people know what they can expect upon joining your list.

To accomplish this:

- Use clear language
- Explain email frequency
- Describe what they'll receive

Clear expectations pave the way for a great subscriber journey.

There are some HUGE email changes coming in early 2024.

Get ready, as landing in the inbox is about to get harder.

Here's everything you need to know about the new Google and Yahoo updates and how they’ll affect your email campaigns:

(bookmark this) By Feb 2024, Google & Yahoo will start to require bulk senders* to:

- Implement email authentication (SPF, DKIM & DMARC)
- Enable 1-click unsubscription
- Keep spam rates below 0.3%

*Their definition of bulk senders is those who send 5,000+ messages to Gmail addresses in 1 day.

My email agency has sent 10's of thousands of emails for our clients over the past 5 years.

We continually beat the industry average click-through rate for our client's respective industries.

Here are 8 types of email CTAs we've used to do it.

Use these to improve your CTRs: 1. Benefit-driven CTA:

Appeal to people's self-interest by:

>> Identifying the main benefit of your product/service
>> Mentioning they can get it by taking action

For example:

"To shed those extra pounds, join now!"

The stronger the benefit, the more clicks you’ll get.

In copywriting, every word counts.

Ads.
Newsletters.
Email campaigns.
Social media posts.

You know where else it counts?

On your resume.

Here are 3 ways to make every word count when you're looking for a new job: 1. Think of your resume as a sales document, not a history document.

That means you need to pitch yourself to a company as the solution to their problem (a.k.a the role they're hiring for).

❌Listing everything you've ever done
✅Only highlighting your most relevant experience

You sent a boatload of emails for BFCM and hopefully acquired A TON of new customers.

But now what?

It's time to build relationships with these new customers!

Here are 14 quick email marketing tips to help you retain your holiday shoppers and turn them into loyal customers: 1. Post-Event Engagement:

After BFCM, your priority is to re-engage customers.

Craft emails that thank them for their purchases, offering insights into how to best use or care for the products they've bought.

This shows appreciation and encourages a lasting relationship.

The 7 types of emails every Ecom store should send:

[BOOKMARK THIS 🔖] 1. Welcome Emails:

The first impression counts.

Welcome emails should greet new subscribers or customers, often with a special offer or discount to encourage their first purchase.

These emails can also introduce your brand’s story and values, helping to build a connection with the audience.

My agency has generated $150+ million in email revenue for our clients.

The key?

This 9-step protocol we follow before writing a single word of copy.

Steal this to improve your conversions: 1. Understand the audience:

Develop a detailed profile of your ideal customer.

Identify:

- Beliefs
- Obstacles
- Challenges
- Aspirations
- Pain points
- Deeper desires

Good copy begins with understanding who you're writing for.

"A good email that no one opens is no longer a good email."

Here are 7 quick tips to get more people to open your emails.

(These can help take your open rates up 40%+). 1. Optimal Sending Time:

Schedule emails when your audience is most likely to engage.

Analyze past open rates to identify peak days & times that have performed well.

For example, Tuesday & Thursday mornings PST.

Test different timings & refine based on performance data.

A good headline is crucial for your copy to convert well.

Yet, most people SUCK at writing headlines.

Here are 8 headline mistakes that hurt your conversions (and how to fix them). 1. Being Overly Clever

A clever headline may sound good to you, but it might be confusing for your reader.

How to fix this:

Make your headline:

- Simple
- Descriptive
- Straightforward

Opt for clarity over cleverness.

My agency sends 1,000+ emails per month for our clients.

Every email we send has to pass a checklist to ensure it performs well.

Here's the 9-item checklist we use to create high-converting emails:

(Never again send an email without using this — bookmark this) 1. Perfect the subject line:

A good subject line is the first impression & is crucial for getting your email opened.

Make sure your subject line:

1) Catches people's attention
2) Appeals to their interests
3) Invites them to open your email

And watch your open rate go up 📈

A compelling CTA is crucial to make your copy convert.

Yet 90% of people don't know how to craft click-worthy CTAs.

Here's the 7-step process I follow to craft irresistible CTAs: But first, a quick note:

As an example product, we'll use a natural anti-pimple cream.

However, this process applies to any other product.

With that said, let's dive in:

Your prospects read your copy with a bunch of questions in their heads.

To convert them, you must answer all their questions in order.

Here are those 10 questions and how to answer them: 1) "Is this for me?"

Not every person who arrives at your copy is your ideal customer.

People who are your ideal customer need to know if they’re in the right place from the start.

Answer this question by addressing your ideal customer at the beginning.

Every ecommerce brand should send 4 types of emails.

- Content
- Relationship
- Product
- Promotional

Here’s what they are, why you should send them, and how often (with examples): 1) Content Emails:

These emails provide relevant content that subs can learn from, be entertained by, or both.

By sending these, you stay top of mind, increase brand awareness, and build authority.

You should send content emails at least 1 or 2 times/month.

My company writes hundreds of pieces of copy per month.

All of them have to pass a checklist to ensure they convert well.

Here's our 10-step high-converting copy checklist.

(Steal this) 1) Check for errors

Check your copy's:

- Grammar
- Spelling
- Structure

If there's something wrong, correct it.

There's nothing worse than publishing faulty copy.

I've sent thousands of marketing emails in my life.

And generated 100's of millions of $$$ via email.

Here are the 9 important rules I've learned along the way: 1) Segment your list

Segment people based on their:

- Age
- Gender
- Country
- Engagement
- Purchase history

Then, send different emails to each segment.

It'll make your emails more relevant & engaging.