Thread by @Idarroniz

41 tactics to skyrocket your Conversion Rate 🚀

Do you have a landing page with a few conversions? 😨

In this thread I will give you some examples of underused tactics that substantially improve conversions.

Free gift at the end 🎁

Unfortunatelly, CRO is an underrated tactic in most companies

Maybe you are investing huge amounts $$$$ in TRAFFIC

❌ But traffic by itself have ZERO value.

I explain you with an example 👇

🔴 Situation A --> 1.000 sessions in your landing page

🔵 Situation B --> 1.000 sessions in your landing page but you have simultaneously worked on optimisation tests.

Result: 2X your income 🤑

First of all, how much is a good conversion rate?

Ok, I will say that in lead generation game, a good conversion rate is between 3-6%

Sometimes, you can obtain better metrics ✌🏆

So let's talk about the less obvious tactics that have helped me achieve better conversion rates.

🔝 Arrows
👨‍🏫 Explain it with a video
✍ Sign your job!
👩 Hyper-personalization
🎦 Video-forms

Let's go deep in these tactics 👇

- Arrows 🔝

- Arrows?

- Yes, arrows.

May seem like a very basic element but they are helpful.

---> Use them to guide users' eyes to your CTA. <---

See how @basecamp use arrows to explain details of his product.

Explain it with a video 👨‍🏫

Maybe your product it's hard to explain

Include a video (no more than two minutes) in the first section of your page

Mooze use this tactic in their landing page

Sign your job! ✍

A personal signature can add more confidence about a product or service.

A personal brand signature on your landing page can give you the extra confidence that improves conversion.

You can see how @jabbawy sign the @privy landing page

Hyper-personalization 👩

Using some software you can ultra-high-hyper-personalize landing pages with the name of your lead, his company name / logo etc.

Personally, this simple tactic have improved 2X conversion rate in some projects 🔥

Video-Forms 🎦

They have several advantages:

- Easy to complete ✅

- We can better qualify users by asking more questions ❓

- The user sees a face, which gives them more confidence 😌

Once, we managed to increase conversion from 1.8% to 4.9% in a single iteration 🚀

I'm building a database in Notion with a lot of experiments. For now, only in spanish.

You can acces here 👇

bit.ly/3AgRtyQ