Ismael D. Arróniz 🚢 Profile picture
Sep 14, 2021 11 tweets 4 min read Read on X
41 tactics to skyrocket your Conversion Rate 🚀

Do you have a landing page with a few conversions? 😨

In this thread I will give you some examples of underused tactics that substantially improve conversions.

Free gift at the end 🎁
Unfortunatelly, CRO is an underrated tactic in most companies

Maybe you are investing huge amounts $$$$ in TRAFFIC

❌ But traffic by itself have ZERO value.

I explain you with an example 👇
🔴 Situation A --> 1.000 sessions in your landing page

🔵 Situation B --> 1.000 sessions in your landing page but you have simultaneously worked on optimisation tests.

Result: 2X your income 🤑
First of all, how much is a good conversion rate?

Ok, I will say that in lead generation game, a good conversion rate is between 3-6%

Sometimes, you can obtain better metrics ✌🏆
So let's talk about the less obvious tactics that have helped me achieve better conversion rates.

🔝 Arrows
👨‍🏫 Explain it with a video
✍ Sign your job!
👩 Hyper-personalization
🎦 Video-forms

Let's go deep in these tactics 👇
- Arrows 🔝

- Arrows?

- Yes, arrows.

May seem like a very basic element but they are helpful.

---> Use them to guide users' eyes to your CTA. <---

See how @basecamp use arrows to explain details of his product.
Explain it with a video 👨‍🏫

Maybe your product it's hard to explain

Include a video (no more than two minutes) in the first section of your page

Mooze use this tactic in their landing page
Sign your job! ✍

A personal signature can add more confidence about a product or service.

A personal brand signature on your landing page can give you the extra confidence that improves conversion.

You can see how @jabbawy sign the @privy landing page
Hyper-personalization 👩

Using some software you can ultra-high-hyper-personalize landing pages with the name of your lead, his company name / logo etc.

Personally, this simple tactic have improved 2X conversion rate in some projects 🔥
Video-Forms 🎦

They have several advantages:

- Easy to complete ✅

- We can better qualify users by asking more questions ❓

- The user sees a face, which gives them more confidence 😌

Once, we managed to increase conversion from 1.8% to 4.9% in a single iteration 🚀
I'm building a database in Notion with a lot of experiments. For now, only in spanish.

You can acces here 👇

bit.ly/3AgRtyQ

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More from @Idarroniz

Oct 28, 2021
⭐ Twice a week, I write a TW thread giving Marketing ideas to last @Indiehackers projects

Today I'm going to talk about @TiinyHost, a quick way to host and share web projects. It's perfect for sharing quick updates with clients (agencies) or prototyping

How I'd grow it? 👇
⚠ Initial disclaimer: I don't intend to be exhaustive, just inspirational

A few ideas that might be useful 💡

🔍 SEO optimization
🔗 Affiliate marketing
🎯 Free-to-pay users Conversion rate
💬 Approach niches
📻 Build community
🔍 SEO optimization

Tiiny.host ranked #1 for words such as

"host html file"

How it can be improved?

Your service can easily translated to other languages 💬

Spanish 🇪🇸
French 🇫🇷
Italian 🇮🇹 ...

This can easily 3X your potential reach
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Sep 17, 2021
How to X6 your conversion rate in a PPC Campaign ⬇️

A client contacts us to improve their Google Ads campaign

We conducted some experiments to test our hypotheses

We managed to multiply their performance by 6

In this thread I tell you how we did it step by step 😉
👉 Starting point

They bid on Google Ads for some informational and transactional keywords 💰

The ads take you to a landing page, with a form ✍️

They use a thank you page to track conversions 🥅

Old but gold.

They have 15 leads per month
For every 200 clicks, 1 lead 👤

That's a 0.5% conversion rate

That's not great

Maybe we can bid only on more transactional keywords? 🤔
Read 18 tweets
Sep 16, 2021
Google Scholar is the coolest tool of Google 😎

You can look for good research about any topic, including digital marketing

You can be more accurate in your daily work. And geeker 🤓

For example, let's see what SCIENCE talk about cold email ❄️📫
💡 Insight 1: It was found that SHORTER emails result in FASTER response time.

People appreciate brevity and simplicity ⚡

Why you write long cold emails?

The shorter, the better.

Ref: papers.ssrn.com/sol3/papers.cf…
How it can be used for cold emailing? ❄️

–Cut right to the point. Lay out what you have to offer and why it might be useful💡

–Keep it simple. Don't use overly elaborate words or sentence
constructions💬

-Don’t ask for an appointment. If he wants it, he will let you know❓
Read 10 tweets
Sep 15, 2021
In the Twitter thread on tactics to increase conversion rates, I talked about thinking of a website as a conversation

Let's go deeper in this subject 🔍

When we talk about conversational web design, we are referring to websites that try to generate a conversation with the user 💬

Your customer journey is too important to throw away

You should take his hand, and take the initiative

Check out this agency website 👀
Do you know Flying Tiger stores?

📍 They have a predefined map of your route through the shop

They make sure that you will see all the products they have
Read 14 tweets
Sep 13, 2021
I will write 21 threads in 21 days ✍️

In the following weeks, we propose to write 1 thread daily

21 days is the time to create a new habit

I explain you WHY and HOW 👇
WHY ❓

I pass too much time consuming content (podcasts, reports, case studies..) about growth hacking, strategy or bootstraping

I learn a lot 🙂

But I can't apply the 80-90 percent things I learned 🙃

I want to be a creator, not a consumer
Consumer vs CREATOR

Consumer
- Time CONSUMING
- PASSIVE learning
- Inspire BY others

Creator
- Time INVESTING
- ACTIVE learning
- Inspire TO others

Do things, and things happens
Read 9 tweets

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