9 tips and examples to write copy like an Amazonian 🧵
1. Use Short Sentences
Keep your sentences, Kevin Hart short.
Amazon says under 30 words.
I’d say to keep them under 15 words.
This keeps them clear and concise with an emphasis on clarity.
2. Cut Common Phrases
Cut the overused common phrases that are on everybody’s landing page.
Instead, obsess over clarity.
Respect the consumer’s time.
Concise copy leads to concise decision-making .
3. Replace Adjectives With Data
Numbers are eye candy and they organize info into a logical order.
4. Eliminate Weasel Words
Weasel words kill sentences.
They're vague. Boring. And weak.
Weak words result in weak emotions.
Weak emotions don’t lead to action.
5. Use The "So-What" Test
Re-read your writing and ask, “so what?”
Can the reader understand the sentence, paragraph, or page?
Does it make sense?
Does it provide value?
Are they learning, informed, or educated?
6. Avoid Adverbs
Clear writing is strong writing.
If you see an adverb in your copy, cut it.
It’s lazy.
And they make your copy feel timid.
You’re showcasing your product -- be bold.
7. Be Objective
Subjective writing lacks facts and data.
They’re supported by points of view and observations.
Objective writing injects confidence.
Confidence that you deliver on your promises.
8. Cut Acronyms and Jargon
Use an acronym or jargon a customer doesn’t understand and you’ll lose them.
Write like you’re trying to explain something to your 10-year old cousin…
Not like you’re trying to impress your high school crush.
9. Use Subject-Verb-Object Sentences
Use this sentence structure to be cle ar:
- Who/what are you writing about.
- What did they do.
- What was acted on.
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Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
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TL;DR
1. Use Short Sentences
2. Cut Common Phrases
3. Replace Adjectives With Data
4. Eliminate Weasel Words
5. Use The "So-What" Test
6. Avoid Adverbs
7. Be Objective
8. Cut Acronyms and Jargon
9. Use Subject-Verb-Object Sentences
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