Alex Garcia 🔍 Profile picture
Building a 9-figure media company while training to win the Crossfit Games. Sharing it all here. Building: Marketing Examined | Prev: Kollective & The Hustle
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Oct 2 12 tweets 5 min read
In three years this brand turned $3k into $150M in revenue.

The brand? True Classic.

They bootstrapped.

They’re profitable.

And every entrepreneur should learn from their marketing playbook: Image Meta is the driving force for True Classic.

And their ad strategy is one of the best.

True Classic:

• Takes diff customer personas
• Creates narratives around those personas
• Then scale the ad creative around these narratives Image
Aug 27 18 tweets 6 min read
A new algorithm. 13,000 lines of new code.

How to win on X in 2023: (Visual Thread)

1. Replies over reposts

1 reply is worth 13.5 retweets and 27 likes.

Here's how to optimize for this

• Comment Contest

Create a contest around your content. And host it in the comments. Image • Share An Opinion

“Opinions are like belly buttons. Everyone has one.” - Shaq

You share yours. They’ll share theirs. In the comments. Image
Aug 10 11 tweets 4 min read
Netflix added nearly $6 million new subscribers after restricting password sharing between households.

That's over $1 billion in annual revenue.

The onboarding experience is frictionless.

Here's what we can learn from each step: Image 1. The text

SMS marketing has 95%+ open rates


You're not going to want to use a TV remote to type in email and password to signup.

Netflix makes it easy on your phone. Image
Jun 11 14 tweets 5 min read
Starter Story collects over 2,000 emails a day on autopilot.

But just a few months ago, they were collecting ~200 emails.

So, who did they 10x their email signups in 3 months?

Here are the 8 tactics they use: Image It comes down to four main points:

• Deliberate email capture widget placements
• Thoughtful value propositions
• Placements throughout different stages of the funnel
• Tailoring it to different audiences.

Let’s break it down from top to bottom
Jun 10 11 tweets 3 min read
INSANE: The upcoming Barbie movie used so much florescent pink paint for its life-size Barbie Land that it caused a shortage of pink paint globally.

Is it a stunt? Is it true?

No one knows, but it doesn't matter.

Because it's working.

Here's why: Image "Leaking" the shortage story generated a tremendous amount of news attention."

It's an example of shock value PR.

• Generate bold, unique news angle.
• Ensure it will create a discussion
• Push to publishing partners
Jun 9 9 tweets 4 min read
Ikea was the first retailer to let customers pay with time.

And the campaign garnished more than $14,000,000 in earned media.

Here’s the campaign: Most Ikea stores are out of the way. Not in the heart of the city. And usually, a good drive from a customer's home.

And we all know the more friction to do something, the higher the chance we won’t do it.

But what if that friction was converted into a currency? ImageImageImageImage
May 18 13 tweets 5 min read
9 tips and visuals to improve your landing page's conversion rate today: 1. Check Off The Four Cs

Every high-converting landing page obsesses over the Four Cs:

1. Clarity - Tells you what
2. Context - Tells you how
3. Creative - Paints the picture
4. Call to Action - Gets them to take the next step Image
Mar 20 8 tweets 3 min read
This Volvo Ad Drove $170M In Revenue.

Here's the quick story: First, it's real.

The Epic Split was the sixth video in a series of commercials by Volvo Trucks called "Live Tests".

Mar 4 12 tweets 4 min read
250 Million views a month.

$1.5M in sales in 90 days.

And on its way to becoming a 9-figure sword brand all through organic video.

Here's the playbook they're using to scale: A little bit of context:

Mini Katana, a brand selling Japanese swords, organically drove $1.5M in new product sales through their Youtube channel in 90 days.

And the best part is @theisaacmed is spilling it all here on twitter.

Here's what they did:
Jan 26 5 tweets 2 min read
My best friend, inspiration, and motivation turns 67 today.

So blessed that as I’ve gotten older, our bond continues to get stronger.

This pic represents my dad and Is relationship.

When I was a junior in HS going into my senior year, my dad and I would drive two hours… Each way from Golden Gate, FL to Miami so that I could train at a specific gym.

Because he knew how important football was to me. And he knew how much important my senior year was.

I have stories on end just like this where he’d stop whatever he was doing to help me.
Jan 20 11 tweets 5 min read
When someone visits your site, you have ~4 sec to make an impression or lose them.

So, you gotta communicate fast and effectively.

Here's how to build an attention-worthy hero section for your landing page: 1. Headline - Make a Big Fat Claim That's Clear

Take a look at this example and tell me what they sell.

Chances are you didn't guess a backpack for dogs.

Rule number one for persuasive writing: clarity is KING in copywriting.

So, let's fix it.
Jan 14 12 tweets 3 min read
10 Marketing tips to help you grow your startup that I wish I knew years ago: 1. Refine → Scale → Optimize → Scale

Test a lot.

Refine what looks promising.

Optimize what shows potential to 10x.

Scale the hell out of it.

There are brands that can attribute the majority of their success to one or two strategies.

Ex: Masterclass = SEO + Paid Social
Jan 9 15 tweets 6 min read
ChatGPT will save your marketing team time and money if you know how to use it.

Here are 7 ways ChatGPT can power your marketing team in 2023: 1. Headline

List headline formulas in a Notion table.

Take those headline formulas and paste them into ChatGPT in a bullet point format.

And ask ChatGPT to give you five more headline formulas.

You can take this and optimize it by making it even more specific.

Jan 7 15 tweets 7 min read
I've worked on over 300+ landing pages and generated over 8-figures.

So, I put together a blueprint for you to optimize your landing pages.

Here are 11 tips to increase your conversion rate: 1. The Four Cs

Every high-converting landing page obsesses over the Four Cs:

1. Clarity - Tells you what
2. Context - Tells you how
3. Creative - Paints the picture
4. Call to Action - Gets them to take the next step

Jan 1 29 tweets 8 min read
25 Marketing Threads That Will Teach You More Than Any Marketing Class In 2023: 1. The 9 greatest ads and what makes them effective:

Dec 31, 2022 14 tweets 4 min read
One simple psychology tip to help you increase sales: Dan Ariely gave a presentation that broke down the psychology behind The Economist’s pricing structure.

The Economist used to have three price points.

Online: $59
Print-Only: $125
Print & Web: $125
Looking at it, the print-only option looks pointless.

But, it’s not...
Dec 29, 2022 13 tweets 4 min read
AI is changing marketing.

But it's not going to replace marketers.

It’s going to optimize the marketer.

So, here are 5 AI tools to help you streamline growth: But we'll make it interesting.

We’re going to use these tools to sell a make-belief product: Creative Juices

We’re going to create:

• Brand creative
• Ads
• Headlines and copy
• Landing pages
• Emails
• Measure everything

In the next five min.
Dec 24, 2022 11 tweets 5 min read
The eight greatest Christmas ads and what makes them effective:

1. Apple - Sway

This ad takes the familiar line "Love is in the air" and twists it to "Love is in the AirPod."

Plus, three subtle product placements:

• iPhone
• Apple Music
• AirPods 2. NBA - Jingle Hoops

This is the NBA's most popular ad and was created to promote the special edition holiday uniforms that the teams on Christmas were wearing.

To date its racked up 39M views on Youtube.
Dec 23, 2022 20 tweets 7 min read
Ever wonder how the most valuable company in the world writes copy?

Let's run through it in 3 min.

Here are 16 tips to write copy like Apple: 1. Say More With Less

One headline.

Two ideas.

Three words familiar to the consumer.
Dec 21, 2022 4 tweets 1 min read
Want a swipe file with over 75 AI tools?

Tools like:

• Landing page generators
• Headline generators
• AI Twitter Search Tool
• Text summaries
• Chatbots
• Meme Generators

And 69 more.

Just comment "AI" below, and I'll DM you a link.

Plus. I'll keep adding more. Lemme set expectations:

• This is behind an email form
• If you sign up, you'll also join AI Examined (my AI focused newsletter)
• If I drop the link, then it'd kill the reach

Just full transparency :)
Dec 20, 2022 21 tweets 7 min read
The only guide you need to read to create an effective homepage in minutes: 1. Don't Make Em' Think

Your home page shouldn’t be a calorie burner.

Be clear, concise, and communicate your value props thoroughly.

The less a consumer has to think about what you do, the more energy they’ll have to imagine a world with you in it.