Alex Garcia ๐Ÿ” Profile picture
Marketing Manager @TheHustle (acquired by @hubspot) ๐Ÿš€
Twitter author Profile picture Lakshmi Narayanan ๐Ÿš€ Profile picture Alan Smith Profile picture deparko Profile picture njain Profile picture 15 added to My Authors
9 May
50 Marketing Threads That Will Teach You More Than Any Marketing Class ๐Ÿงต
50. Fastest-growing companies use growth loops ๐Ÿ”

49. 7 Proven growth hacking strategies (pt.1) ๐Ÿ”

Read 57 tweets
9 May
What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?

Growth loops.

Not funnels.

Here are 6 examples of growth loops that will help you acquire and retain users ๐Ÿงต
Here's why loops are better than funnels...

A funnel works top to bottom.

To get more out of the bottom...you need to put more in at the top.

This means more money.

Where funnels focus on linear growth.

Growth loops focus on compounding growth.
Look at the fastest growing products and you'll notice they acquire customers through loops. Not funnels.

@andrewchen defines loops as "closed systems where the inputs through some process generates more of an output that can be reinvested in the input."

6 examples ๐Ÿ‘‡๐Ÿฝ
Read 13 tweets
7 May
I've studied hundreds of growth-hacking strategies.

These 7 are proven to work ๐Ÿงต
1. Hotmail

Hotmail used an email signature to hack their way to growth.

Anytime a user would send an email โ€” Hotmail added a signature line to the bottom.

Recipients would receive a free account when they used the link in the signature.
They hacked their way to 12 million users in 18 months.

Hereโ€™s the signature:
Read 14 tweets
7 May
How did Facebook, Zapier, and Tinder drive growth early on?

Growth-Hacking.

PayPal growth-hacked its way to 5M users in 3 months.

Tinder used sororities and frats to 3x their user base.

Steal these 7 growth-hacking strategies that led to millions of users๐Ÿงต
1. Tinder

Tinder tripled its user base from 5k users to 15k users in a blink of an eye.

To make it happen, they would go to sororities and get the girls to install the app.

Then, they'd go to the bothering frat and get them to sign up after they saw their friends on Tinder.
This is how @WhitWolfeHerd got the first 15k users on Tinder.

Hustlin' on her own campus and planting the seed for growth.
Read 20 tweets
6 May
Twitter threads are the new blogs.

Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.

These 15 learnings will help your threads go viral ๐Ÿงต
1. Identity

Figure out what you want to be known for and create around it.

Overtime, you will form an idenity.

For ex:

@david_perell = The Writing Guy

@mrsharma = The DTC Guy

I want to be known as "The Marketing Guy."
So, 50 marketing threads over 50 days to jump start the process of forming my digital identity.
Read 26 tweets
5 May
Compelling copy with complementing visuals is a cheat code.

Together, it helps a consumer understand and visualize your product.

No one does this better than Apple.

Here are 10 examples from Apple's site ๐Ÿงต
Apple announced the release of their new iMacs.

Unlike the previous editions, these come in seven "vibrant" colors.

And you get to choose the color that matches your personality.

A fun play on words + killer creative (it's actually a vid) = ENGAGED.
This headline lives over the screen.

The placement is intentional.

Your eyes shift to the headline. And automatically you see the visual and register how thin it is.

All the white space around the screen help illustrate the width even more.
Read 14 tweets
4 May
For business, copywriting is vital.

Learn how to write copy, and you can sell water to a fish.

So, I compiled my favorite writing tips from Mark Twain to Amazon.

Use these 7 tips to win at business writing ๐Ÿงต
1. Anton Chekhov

Anton Chekhov said, โ€œDonโ€™t tell me the moon is shining; show me the glint of light on broken glass.โ€

This is the โ€œShow, Donโ€™t Tellโ€ technique.

When writing, itโ€™s your job to make your words come to life in the reader's mind.
2. Amazon

Replace adjectives with data.

A ton of Amazon Prime Members - > 98% of Amazon Prime Members

Common adjectives do nothing for context.

Replacing them with data helps the consumer mentally visualize the context.
Read 11 tweets
3 May
Walt Disney revolutionized the entertainment industry.

So much, his vision is now the 24th most valuable company in the world by market cap.

From storytelling to an unforgettable experience -- Disney's marketing is just as magical.

Here are 8 marketing lessons from Disney ๐Ÿงต
1. Identity

From the jump, Disney identified Disney World as โ€œThe Most Magical Place on Earth.โ€

As a consumer, you know what to expect when you plan your vacay at Disney.

Itโ€™s going to be an immersion into a fantasy world better than reality.

An amazing move by Walt Disney.
2. Kids to adult

Adults are kids grown up.

The right experience and you can bring the kid out of any adult.

Disney is the best at this.

They focus on creating a memorable experience for adults as much as they do for the kids.

This creates 2-folded desire (kids and parents)
Read 16 tweets
1 May
9 Proven Ways to Grow and Optimize Instagram๐Ÿงต
1. Relevancy > Strategy

Strategy has its place but relevancy supercharges growth.

Social and culture go hand in hand.

The more relevant you are in culture the more of an impact your content will have.

Big moments = pause your strategy and execute on relevance.
2. Use ALL IG features

Instagramโ€™s algo rewards you if you can keep consumers on your content.

Use all features:

- reels
- igtv
- stories
- highlights
- carousel

Your audience will roam your content.

In reward, your content will become more discoverable.
Read 14 tweets
1 May
What do Nike, Tesla, Apple, and Harley Davidson all have in common?

A cult-like following.

Cult brands leave their competitors in the dust and create a fan base other companies envy.

Here are the 6 keys to creating a cult-like brand ๐Ÿงต
1. Mission

Your mission is your purpose.

Without a distinguished mission, people wonโ€™t follow.

You have to give your consumer base a North Star that they want to chase.

For example, Tesla's missionย is to accelerate the world's transition to sustainable energy.
Consumers who align with Teslaโ€™s mission feel as if they are part of the movement.

When Tesla wins, they win.
Read 15 tweets
30 Apr
Nike's marketing is iconic.

In 1992, Phil Knight laid the groundwork for Nike's high-performance marketing.

To this day, Nike stays true to these principles.

These 11 lessons made Nike the world's leading athletic apparel brand ๐Ÿงต
1. How Nike First Understood Their Consumers

In Nikeโ€™s early days, they were a running shoe company.

Their employees were runners.

Because of this, they understood their consumers very well.

When they branched out into other sports, they had to do the same.
Nike would go to the top players of that sport and would do everything possible to understand what they needed from a tech and design standpoint.

And then the engineers would create a product that would give the athletes what they needed both functionally and aesthetically.
Read 29 tweets
29 Apr
At 19, Warren Buffet completed Dale Carnegie's course saying it โ€œhad the biggest impact in terms of my subsequent success.โ€

It taught him how to communicate, lead, and influence people.

These 8 lessons from Dale Carnegie will teach you how to influence consumers ๐Ÿงต
1. Genuinely interested

Persuasive communication occurs when youโ€™re genuinely interested in solving your consumer's problems.

Theyโ€™ll trust you after theyโ€™re convinced you have their best interest at heart.

The more you're interested โ€” the more youโ€™ll influence their decisions
Dale Carnegie says, โ€œOf course, you are interested in what you want. You are eternally interested in it. But no one else is. The rest of us are just like you: we are interested in what we want.โ€
Read 17 tweets
28 Apr
Chipotle reported a 133.9% growth in digital sales in Q1.

On top of that, Chiptole only spends 3.3% of its revenue on marketing.

This means optimizing every dollar they spend.

And their email marketing strategy does just that.

Copy these 6 emails from Chipotle ๐Ÿงต
1. Relevancy

National Burrito Day was on April Fools day this year.

Around that time, Coinbase was set to go public.

PLUS, a story had gone viral about a man who locked himself out of his crypto wallet.

And Chipotle created a game around it.

Bitcoins or Burritos.
The game requires users to guess a six-digit code to either win a free burrito or up to $25k in Bitcoin.

The image is genius. Very "crypto"

The directions are simple.

Relevancy was key: April Fools, National Burrito Day, Coinbase IPO, and lost pwd story.

And did it work:
Read 12 tweets
27 Apr
In advertising, speed is an asset.

@VancityReynolds tokened the term โ€œFast-Vertising.โ€

He uses โ€œfast-vertisingโ€ to hack culture and create viral moments.

The results are millions in earned media for Mint Mobile, Aviation Gin, and Deadpool.

Here are 6 takeaways ๐Ÿงต
First, the traditional timeline for advertising.

Usually 8-12 weeks from idea to execution.

For, specific goals (launching product, feature etc) this works.

When youโ€™re trying to hack culture โ€” it doesnโ€™t.

So, whatโ€™s the secret sauce?
Fast-Vertising.

With Fast-vertising speed is king.

When a moment in culture is hot โ€” emerge the brand into the convo, FAST.

By fast, I mean 1-3 days.

@VancityReynolds did this with Deadpool, Aviation Gin, and Mint Mobile.

Here's how
Read 18 tweets
26 Apr
Curious how a company with a $2+ trillion market-cap writes persuasive copy?

Here are 13 ways Apple persuades readers with its copywriting ๐Ÿงต
1. Focus on one idea

Each Apple headline focuses on one idea.

It draws all attention and awareness to that benefit.

By keeping the focus on one idea, Apple is able to communicate its message effectively.
2. Write for scanners

76% of website goers are scanners.

Apple follows three rules when writing for this:

- Big headlines to showcase one idea
- Use sub-headlines to entice scanners to read
- Use the inverted pyramid for paragraphs (biggest benefit to smallest)
Read 18 tweets
24 Apr
Patagonia is a $1B powerhouse that encourages you not to buy their products.

@patagonia's CEO Rose Marcario calls it "Cause Marketing."

The result is a brand that consumers love to embody.

Steal these 8 marketing tactics from Patagonia ๐Ÿงต
1. Mission

It starts with Patagoniaโ€™s mission statement.

โ€œBuild the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Nearly every Patagonia marketing initiative follows in the footsteps of its mission.
This attracts consumers who have similar values.

Customers with similar values open the floor to a long-term relationship with their consumers.

Inherently increasing Patagoniaโ€™s customer lifetime value.
Read 20 tweets
24 Apr
Masterclass, SmileDirect Club, and SendFox all have KILLER above the fold sections.

Why does this matter?

Nearly 80% of a users' viewing time on your site is spent above the fold.

This makes it essential to conversions.

Let's optimize yours in 3 min ๐Ÿงต
Your above-the-fold should follow an organized visual hierarchy.

This tells your consumer what to focus on and how to progress through the content.

Many readers scan in an F-pattern.

Use these 6 tips to develop a visual hierarchy:

(h/t wordstream)
Here are the essentials:

Headline (left side) - Drop your main value prop

Subheadline - Compliments headline. Introduces product/service. How value prop comes to life.

Creative - Show product or people. Helps bring context to life.

CTA - Focus on the value after signing up.
Read 16 tweets
23 Apr
Good content is not good content if nobody sees it.

This makes a distribution strategy equally as important.

@neilpatel once saw a 200% increase in monthly blog visits after 3 months of a distribution strategy.

Create a distribution strategy in 9 steps ๐Ÿงต
1. Target Audience

You don't want to create content for anyone and everyone.

Duh.

But content distribution is about getting the content that you worked on in front of the right audience.

To do this you must know:

- Where they consume content
- What content they consume
- Dominant age, gender, income, location, and edu
- Interests

Find this by using:

1. Google analytics
2. Facebook reporting
3. Surveys and questionnaires
4. Social media data

Take this and form your customer persona.
Read 17 tweets
22 Apr
Volkswagon, Ford, GM, Toyota, and BMW collectively spend $25B+ on advertising each year.

Tesla $0.

The result?

The most Googled car company in the US.

The "Most Valuable American Automaker."

Here are 8 takeaways from inside their marketing playbook ๐Ÿงต
First, why doesn't Tesla advertise?

@elonmusk rather put that money towards creating a stellar product.

And he does.

Then his marketing tactics kick things up a notch.

Here's his take:
1. Twitter

Of course, I have to include @elonmusk Twitter.

And for good reason too.

Sure, Elon uses Twitter to post memes, create controversy, but he mostly uses it to communicate.

Update, big news, teasers, it all happens on Twitter.
Read 21 tweets
20 Apr
Referral Programs work.

PayPal used one to acquire 100m users.

DropBox used it to grow 3900% in 15 months.

Airbnb generated 900% YoY growth for 1st-time bookings.

@elonmusk says one customer should generate three.

Here are 6 referral programs you should steal ๐Ÿงต
1. PayPal

The OG referral program.

When PayPal was starting out, they gave money away to new users and referred users.

It worked so well they had to reduce the amount of money they gave away.

At, first PayPal gave you $20 for signing up. And $20 to anyone you referred.
They then dropped it to $10.

Still, very successful, but they dropped it down to $5.

According to @elonmusk, PayPal spent roughly $60m on their referral incentives.

For PayPal, the daily growth rate was 7 - 10%. Plus, the user base surpassed 100m users.
Read 20 tweets
18 Apr
25 Marketing Threads That Will Teach You More Than Any Marketing Class ๐Ÿงต
1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know ๐Ÿ”

2. The Ad Campaign That Changed Advertising Forever ๐Ÿ”

Read 33 tweets