2.5 years ago I bought a dog ramp business for $300,000.
Since then, I’ve sold $35,000,000 of dog ramps.
I’m going to explain
Why I bought it
How I scaled
Why I bought a business vs built from scratch
But first...dog ramps?
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Yeah. Dog ramps. I know. Odd.
But there’s a reason behind this: dog ramps solve a very specific problem.
If you have a small or old dog that struggles to get onto your bed or couch, you immediately react when you see a dog ramp ad.
Why?
It's a very specific problem for a relatively small but targeted audience that you can explain very well in a video.
Jumping of sofa hurts dogs joints and can cause injuries and spinal issues --> surgery can cost up to 8k --> a ramp can prevent your pup from a painful surgery
Let's go over why I bought it, scaled it, and why I personally like to buy vs build:
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Reasons why I bought it:
1. Solves a specific problem for a targeted audience.
2. Prev owner wasn't doing any FB ads.
3. No email marketing or retention AT ALL.
4. Old, crappy website with poor conversion
4. Huge social media following but no way to convert into sales
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How we scaled:
1. Moved to @Shopify, updated all images, videos and copy
2. Social ads, just took videos from customers and created ads
3. Built email flows and campaigns with @klaviyo
4. Paid ads, mainly FB/Instagram
Now expanding into dog food, cat litter, and more
Why buy vs build:
1. For me, it is easier and faster to go from 1 to 10 vs 0 to 1.
2. There is already a product-market fit (of some sort), there is history, revenue, and data you can work with.
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3. Similar like real estate, I look for "crappy fixer-uppers" in "up-and-coming areas". I know how to fix and increase value, I am not a great building.
4. Typically I want to see 3 things I can improve on the website and increase value
to find deals I use: @quietlightinc
I typically like to stay low-key (I am shy and an introvert AF), but I want to get out of my comfort zone and start building more in public, as it maybe can be helpful for others.
Follow me for more
I am pretty unknown but would be cool to do some podcasts or interviews with @Forbes or @Entrepreneur or something.
I have a lot more stories and I will be tweeting them as well. If you know someone in PR let me know, would appreciate it a lot!
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I will write more about e-com, buying or scaling businesses and more:
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