In 2016, I created a fake story to test media gullibility.

The fake story was that I hacked my Tesla and installed Pokemon Go.

We edited a video together, wrote up a release, and hit send:

12 hours later my VM box was full and over 40 sites picked it up.

Here we go: 👇 I had no financial gain from this stunt.

I simply wanted to observe media behavior: would they verify before publishing or jump on it.

You probably know the answer, a lot of them jumped on it and ran with it.

Here is why I think this stunt worked so well:
👇

Marc Benioff was 34 years old when he launched SalesForce, a 160 Billion company.

The marketing stunts he used are pretty amazing.

👇🏽👇🏽 1. Hired fake protesters

When salesforce launched on Feb 2000, Marc Benioff hired fake "protesters" at a conference for their biggest rival Siebel Systems.

The protesters called for the “End of Software”.

Marc even hired a fake TV crew (Channel 22) to cover the "protest".

How I bought a blog about @WWE for $16,000 and sold it for $240,000 one year later.

I was looking for a niche content site that had a good foundation but still had 3-5 easy wins that would increase traffic and increase RPMs.

👇 When I look for websites to buy in the $500-$50k I typically go to flippa.com - great market place to find 1000s of listings.

I like to filter for websites that are older then 2yr and have decent amount of traffic and some revenue.

Today I became an American!
I can here 14 years ago. Now I
have an amazing American son,
started a bunch of businesses (some failed, some sold for over $10m)
- worked my ass off.

Here’s my story and my take on the American Dream
👇 Ever since I was young kid, I was intrigued by this country, not sure if it was the movies, music or my grandpa's stories about how the US is the land of the opportunity

My fav song growing up was Born in the USA, here embarrassing pic of me performing that song for my family:

Many years ago I flipped a blog about scary stories and made 45k profit in 6 months.

This is how I did it:

👇 I have flipped over 25 (mostly small) websites, but the concept always stays the same, I either look for highly undervalued websites (what is rare nowadays to find) and/or look for "fixer-uppers" (meaning a site that I think I can improve)

My last tweet about my 35M dog ramp business kinda went viral.

Common question I got was: where did I find the this business?

Let’s go over it + I will give you my black book with all broker’s info

👉 How to find deals
👉 What to look for and what are red flags

👇 3 ways to find deals:

1. Brokers: I often work with QLB but there are tons of similar ones with great deals.

I made a G-sheet with all the links, the link is at bottom of thread.

Pros: Brokers will filter out the bad apples (risk is lower), data room is ready, fair valuation

2.5 years ago I bought a dog ramp business for $300,000.

Since then, I’ve sold $35,000,000 of dog ramps.

I’m going to explain

Why I bought it
How I scaled
Why I bought a business vs built from scratch

But first...dog ramps?

👇 Yeah. Dog ramps. I know. Odd.

But there’s a reason behind this: dog ramps solve a very specific problem.

If you have a small or old dog that struggles to get onto your bed or couch, you immediately react when you see a dog ramp ad.

Why?