The design world is an EXTRA competitive niche.
So how did Figma grow by 5x in less than a year?
As well as hitting a $10B valuation in less than 5 years.
Well, it came down to 5 simple words.
Let's break it down.
🧵
@figmadesign has seen rocketship-level growth over the past few years.
Growing from a $2B to a $10B valuation in the past year.
They did it in an extremely competitive industry while battling a ton of entrenched brands like Adobe, Microsoft, & more.
So how did they do this?
Well, on the surface it might be a little opaque.
They didn't really invest in SEO or build a fancy advertising campaign.
However, once you land on their About Us page...everything starts to make sense.
At its core, Figma wants to make design accessible to everyone.
They want the future of design to be:
✅ Collaborative
✅ Borderless
✅ Transparent
✅ Community-driven
✅ Open-sourced
These 5 simple words explain exactly how they plan to do that.
You can see these five values in everything they do.
From their homepage to their pricing page & all the way down to their obscure help documents.
Collaborative...
Borderless...
Transparent...
Community-Driven...
Open Sourced...
It's everywhere.
Even one of their first landing pages:
A lot of companies can say they stick to certain values.
Like "Don't be evil."
But Figma adheres to these 5 values like no other brand I have seen.
And by sticking to those values they have been able to take on design giants like Adobe & more.
Want to see EXACTLY how Figma built a rocket ship...
Just by tying everything back to those 5 simple words?
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