💸 Celebrity businesses have moved beyond vanity projects to become lucrative ventures, a handful even reaching billion-dollar valuations.
Here are the ones to watch, according to four prominent venture capitalists and angel investors. 👇
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The majority of the companies the investors chose were in the consumer goods space.
Tried-and-true alcohol and cosmetics companies reign supreme, though some celebs are starting to back less conventional companies, like sex tech brand @getmaude.
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💄 @hauslabs is a makeup line by @ladygaga sold exclusively on Amazon.
Why investors like it: Its bold colors and marketing that emphasizes Gaga's message of self expression sets it apart in the crowded makeup market.
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Most of Amazon's customer reviews are positive about the line, which has since expanded with new shades, items, and boxed sets.
Gaga told Allure she was heavily involved in developing Haus Laboratories, helping create themes, shades, and variations.
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🩱 @KimKardashian launched apparel brand @skims in 2019. It manufactures form-fitting shapewear, lingerie, and loungewear.
Why investors like it: Skims set itself apart early on with a wide range of sizes and skin tones at an affordable price point.
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Kardashian West often promotes and wears Skims clothing herself, both on Instagram and in real life, which has likely contributed to its ability to raise capital.
The brand raised $154 million this April at a staggering $1.6 billion valuation.
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🥃 @Teremana is @TheRock's liquor brand that manufactures three tequilas at an affordable price point.
Why investors like it: Johnson launched the brand with his ex-wife and business partner, Dany Garcia, and spirits veterans Ken Austin and Jenna Fagnan.
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Handmade by a family-owned distillery in Mexico's Jalisco mountains, Teremana sold more cases in its first nine months than George Clooney's brand @Casamigos sold in its first year, said Johnson.
Casamigos sold for as much as $1 billion in June 2017.
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🩳 @re__inc is a streetwear and lifestyle brand that creates gender-neutral clothing and accessories.
Why investors like it: Launched by soccer stars @mPinoe, @ChristenPress, @meghankling, and @TobinHeath, its clothes are eco-friendly and sustainable.
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The startup continues to expand through live events and new clothing collections, including its RWB (red, white, and blue) line in 2019, the bright-hued Popsicle Collection in 2020, and its new Fractals Collection.
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Subscribe to Insider to see all of the top celebrity brands, according to investors. 👇
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