The majority of the companies the investors chose were in the consumer goods space.
Tried-and-true alcohol and cosmetics companies reign supreme, though some celebs are starting to back less conventional companies, like sex tech brand @getmaude.
Kardashian West often promotes and wears Skims clothing herself, both on Instagram and in real life, which has likely contributed to its ability to raise capital.
The brand raised $154 million this April at a staggering $1.6 billion valuation.
🥃 @Teremana is @TheRock's liquor brand that manufactures three tequilas at an affordable price point.
Why investors like it: Johnson launched the brand with his ex-wife and business partner, Dany Garcia, and spirits veterans Ken Austin and Jenna Fagnan.
Handmade by a family-owned distillery in Mexico's Jalisco mountains, Teremana sold more cases in its first nine months than George Clooney's brand @Casamigos sold in its first year, said Johnson.
Casamigos sold for as much as $1 billion in June 2017.
The startup continues to expand through live events and new clothing collections, including its RWB (red, white, and blue) line in 2019, the bright-hued Popsicle Collection in 2020, and its new Fractals Collection.
Today, wacky C-suite titles are all the rage. Chief amazement officers, chief heart officers, and chief empathy officers are popping up across companies. businessinsider.com/companies-inve…
Your company might operate more compassionately because it hired a chief heart officer, but at the end of the day it's still a business, and that person can still fire you, Limsky writes. businessinsider.com/companies-inve…
Remote work sparked a surge in whistleblower complaints. There's more free time, less risk, and more support to call out wrongdoing when you work from home.
@BrittaLokting explains why so many remote workers are deciding to squeal on their companies. ⬇️
In 2017, Simon Edelman blew the whistle on his former employer, the US Department of Energy, as he leaked photographs to the news site @inthesetimesmag of a meeting between the Energy Secretary Rick Perry and the CEO of one of the largest coal companies.
Data from the Yellowstone Wolf Project hints that it's just the side effect of a protozoan inhabiting our brains in a failed attempt to make more protozoa, Adam Rogers (@jetjocko) writes. ⬇️ businessinsider.com/parasite-cat-f…
Curious about what motivates a wolf to leave its pack, Kira Cassidy, a field biologist with the Yellowstone Wolf Project, and her team hypothesized that a parasitic infection was egging them along. Specifically, a microorganism called Toxoplasma gondii. businessinsider.com/parasite-cat-f…
Toxo, as it's colloquially known, reproduces in cat species but leaps to other hosts like rats, hyena, people, and wolves. Once it takes up residence in a new animal, it’s linked to weird behavior — much of it spurred by an elevated appetite for risk. businessinsider.com/parasite-cat-f…