Winter is coming.
November and December are known in B2B as months where leads slow down and deals take forever.
It doesn’t have to be this way.
Here’s 11 ways to secure the bag and make the rest of the year count.
[THREAD] 💰 🧵
USE ADVANCED TWITTER SEARCH
Every single day someone puts up a post that they’re hiring or buying.
Hiring agencies, designers, cleaners, real estate agents and more. Buying SaaS, gifts, plants and more.
Find your buyers using search and engage with them.
FOLLOW UP WITH THE OPPORTUNITY THAT WENT COLD
Remember back in September when you almost closed that deal but they didn’t bite? Follow up.
Remember that prospect that ghosted? Follow up.
Send an email asking how things are going and see if it makes sense to re-engage.
OPTIMIZE ALL YOUR OLD CONTENT
Do you have YouTube videos that have thumbnails that will easily get scrolled over?
Do you have blog posts with references to old data?
Are the dates in your title tags still 2021 vs 2022?
Make these updates now so you can thrive later.
LOOK FOR OPPORTUNITIES INSIDE OF YOUR DATA
Do you have a mailing list or CRM?
Dive into the data and see if there’s anyone who has been opening one specific email over and over or a company that FWD’d your email to the entire team?
Use data to trigger 1-1 outreach.
TURN THE WINTER INTO YOUR LEARNING SZN
What’s something you’re trying to learn about? Use the ‘quiet’ time to level up your thinking.
Join a discord community on NFTs like @LazyLionsNFT / @SVSNFT.
Join a growth Slack or subscribe to this newsletter:
content.foundationinc.co/insights-1
START THE REFERRAL ENGINE
Happy clients & customers should mean easy referrals & introductions.
Don’t be afraid to ask the people who you’re already working with to introduce you to others they know.
If you have a product — think about introducing a referral viral loop.
STUDY THE TOP CONTENT IN A NICHE SUBREDDIT
Want to create content that will make your audience love you?
Study the top posts in the niche subreddit your community browses for inspiration around the content they want.
Then go create that content.
START PLANNING YOUR PODCAST TOUR FOR 2022
Go to Spotify and search for the name of someone in your space that does interviews often.
Reach out to the shows they’ve been on and make a pitch re: why you’ll be able to give their audience value.
OFFER A LIMITED TIME OFFER
This is gonna sound a bit wild but even in B2B you should be thinking about how you can offer a deal that makes customers NEED to buy it.
Maybe it’s a 3 month free, a deep discount or a free company wide training program.
HOST AN OFFICE HOURS
Earlier this month I held office hours with @amandanat of @sparktoro and my inbox has been on fire ever since. More opportunities than we can handle.
Office hours can help you build a stronger connection & drive real ROI.
crowdcast.io/e/sparktoro-of…
JOIN FACEBOOK GROUPS
Almost every 2 weeks I see a post go up in a Facebook group where someone is looking for:
An SEO agency, CRM recos, designers, react developers, Wordpress devs and copywriters.
Don’t sleep on this.
DISTRIBUTE YOUR OLD CONTENT
That post from 3 months ago? Share it. That ebook from Q1? Relaunch it. That guide from last year? Amplify it.
Embrace the idea of creating things once and distributing forever.
Finally…
Get outside and enjoy some time with Mother Nature. The metaverse in your backyard is probably just as cool as the one on your screen. ✌🏿
Want more marketing and growth content like this check out @TheCoolestCool (that’s me) and smash that follow button.
Hope your week is filled with good vibes and new opportunities.
I’m rooting for ya. Go get em! ✌🏿
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