Whoa. This is a wild chart.

(Source: @lilyraynyc / @THCapper)

The growth of 'discussion & forums' aka 'Reddit and Quora' in the search engine results pages is huge.

Video in the SERP has also taken off..

Here's 12 ways you can capitalize on this growth: 1) Create your own Subreddit or attempt to mod/claim a Subreddit that is already talking about your brand.

2) Use a tool like @getSTAT to monitor how communities like Reddit are doing in the SERP for the keywords you've been targeting. More here: foundationinc.co/lab/stat-seo-s…

Copy and paste these ChatGPT-4 marketing related prompts to reduce hours of work in minutes. Get content calendar ideas.

I used one prompt and was met with:
- 30 blog post ideas worth pursuing
- Potential keyword volume
- Topic description
- Target keyword

Andrew Schulz became a millionaire by refusing to censor his content.

He sold out Madison Square Garden TWICE.

He's a marketing genius with 2.8M YT subs, 3.5M Insta followers, and 4.5M TikTok followers.

The Breakdown of how he did it 🧵 In 5 years on YouTube, he has:

~ 610M views on his main channel
~ 2.8M subs on the main channel
~ 2.8M subs across 5 other channels

The guy is doing Hollywood projects despite an offensive image 🎬

Schulz changed the game of comedy by taking a different approach.

In 9 yrs, Calendly has 10M users and $100M+ ARR.

Tope Awotona left his sales rep job to make Calendly. He built a $3B company after 3 failed startups.

Here's a breakdown of the strategies he used to win🧵 Tope is living the AMERICAN DREAM.

Calendly has:

- $3B Valuation on the multiple of ~30 ARR
- 10M people & 50K companies as users
- Scheduled 200M meetings as of 2022
- A total of 811M backlinks

But it took Tope 9 FREAKING years.

Andrew Huberman went from a Stanford professor to a multimillionaire.

He has 5M YouTube subscribers, 1.1M X followers, 5.1M followers on IG and one of the top podcasts in the world.

A Ph.D. who changed the content marketing game.

Breakdown of how he did it 🧵 Let's run some numbers, in just 3 years on YouTube he has:

~3.5 Million monthly Spotify & Apple listeners
~5 Million Instagram followers
~1.1 Million Twitter followers
~4 Million YouTube subs.

Andrew is considered by many to be the coolest scientist next door on the internet.

Rob Dydrek went from $15M to $350M in 5 years.

He did it without working more than 40 hrs a week.

Rob is a:

- Time Management Genius
- Skateboarder, MTV Star, Podcaster
- Genius investor with company exits of $550M

Breakdown of how he did it (🧵) Rob increased his net worth by 2250% in 5 years.

A super rare combo of an artist & a businessman.

He earned wealth by:

– Skateboarding
– Reality TV & Brand deals
– Entrepreneurial ventures
– Real estate and investments

Mr. Beast will soon be the first YouTube Billionaire.

He is a marketing genius with a $500M net worth, a $50M chocolate brand, and 200M subs.

I spent 72+ hours researching all his businesses.

His Secrets Revealed 🧵 Recently, Feastables became the 1st creator-led brand to officially sponsor an NBA team!

Mr. Beast a.k.a Jimmy Donaldson has broken all boundaries and even made ~$82M last year from all his businesses 🤯

More below...

These 2 Michigan University students founded one of the most popular business newsletter companies.

Alex & Austin made the news look cool with Morning Brew.

In just 7 years, Morning Brew got:

- $50M in annual revenue
- 4M+ subscribers

Breakdown of how they did it🧵 Morning Brew started in 2015.

In 7 years, it evolved into a Media Company:

- Sold a major stake to Insider for ~$75M
- Hit 100K subs in just 2 yrs
- Launched 9 Newsletters
- Multiple Top Business Podcasts

Do you know the secret to Asana's $5 million SEO moat?

This secret strategy has brought them 130K paying customers making them a $5B SaaS behemoth.

It’s TOFU (top-of-the-funnel) content.

Here’s a breakdown of Asana’s content strategy step-by-step: Before we get into it, let’s take a look at Asana’s SEO metrics:

⭐Domain Rating: 90
🌲Organic Traffic: 6M
💰Traffic Value: $5.1M
🔗Backlinks: 8.46M
🖇️Referring Domains: 66.2K
🗝️Ranking for Keywords: 2M

Just from the numbers, you can see that Asana has nailed their SEO game.

Know what blows my mind?

When marketing teams assume “content = blog posts.”

Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts.

Huge mistake.

Here are some other content types that drive ROI 🧵 Let's start with first principles:

Great content marketing plans are a lot more than just a Notion file filled with blog post ideas.

Great strategies are rooted in research and showcase a range of efforts that can drive ROI.

Here are some tactics a strategy might include:

In 2012, a little red book defining the culture at Facebook showed up on every employees desk hitting 1B users.

It’s the best culture book of all time.

Here are 15 of my favorite pages from the little red book of culture: Prioritize the big problems.

Marketers:

Carry these pieces of advice with you into 2023 and beyond. It will save you a bunch of headache, increase your wealth and improve your life. 1) Create more than you critique. Invest time in building things. The returns will be significant.

2) Study the classics. New books and courses are great but you should study the OG advertising / writing / marketing books of the industry.

Marketing is applied psychology.

Every tweet. Every ad. Every word.

The best marketers are students of psychology and use it regularly.

Grab a coffee, save this thread and dive in 🧵

Here are some of the most interesting applications of psychology in marketing: The McDonalds Marketing Strategy

🍔 Small: $5
🍔🍟 Medium: $5.75
🍔🍟🥤 Large: $5:90

The medium option is a decoy as it looks overpriced in comparison to a small... But the large looks like a deal.

You’re 20 minutes from death.

And these are the 5 most common regrets according to a palliative care nurse and how you can avoid them at all costs: REGRET 1: I wish I'd had the courage to live a life true to myself, not the life others expected of me.

How to avoid it?

Stay true to who you are. Don’t water it down. Own your personality, style and swag. Ignore the haters.

I always imagined what a Black Batman, Dr. Strange or Wonder Woman movie would look like.

So I told an AI to create some stills for me. Here’s the results: Harley Quinn & The Joker.

ULTIMATE DISTRIBUTION THREAD

20 of my favorite distribution channels & tactics for spreading B2B content after hitting publish.

These are great techniques for brands who realize the job isn’t over when you hit publish.

Dive in, drink coffee, ask questions, & add your own. REPUBLISH ON A MEDIUM PUBLICATION 📝

Find a publication that your audience is likely subscribed to and get approved as a contributor. Submit your content to that publication and watch the views roll in.

Pro Tip: Reference other content in this content.

Google's "Helpful Content Update" was announced close to a month ago. But I still see brands publishing:

- Horrible long form posts
- Mediocre blog posts
- Copypasta essays
- AI written content

Here's five ways to create very 'HELPFUL' content: 1) INTERVIEW IDEAL CUSTOMERS

You want to use these interviews to better understand the content they actually want. Questions to ask:

- What are you struggling with today?
- What content/newsletters do you read?
- What type of information do you WISH you had?

Good marketers copy. Great marketers steal.

Here are some of the best marketing strategies of the last 10 years that you can steal from to drive growth: Embrace content and community excellence.

This is the strategy that has allowed Stripe to become one of the most successful tech companies of all time.

Most people don't even realize the impact that Stripe has had on the way business is done.

https://twitter.com/TheCoolestCool/status/1270097536678838274

Webflow went from Underdog to Unicorn.

Every self serve SaaS brand should study and learn from them.

Now valued at $4B with 200k users.

Here’s what they did right:
• Long tail SEO
• Create templates
• Buyer journey alignment
• Great on-site optimization

Let’s discuss: Every month Webflow generates:

910,000+ organic visits
Captures $1.3M worth of traffic

This is mainly due to the fact that they’ve invested heavily in creating content assets worth finding.

Blog posts. Glossary terms. Tools. Checklists. You name it…

The "Helpful Content" SEO Update has got the SEO world spinning.

But a lot of the suggestions, feedback and predictions I've seen online have been overall -> Unhelpful...

Here's a simple suggestion:

Embrace Content Maintenance. Here's a few things that you should look at updating regularly:

ADD NEW TAKEAWAYS

Are there new things for people to understand about the topic? Are there new strategies or techniques worth noting? Include them in the updated piece as new takeaways for the readers.

90% of content published online will get fewer than 50 visits after going live.

This is a shame.

Because a lot of great content collects dust & is never seen. Not because it’s not good content but because it didn’t get distribution.

Here’s how to get more reach: USE OTHER PEOPLES AUDIENCE

Don’t be afraid to leverage the communities and followings of others to drive reach for your content. Some tactics:

- Community replies
- FB Group activity
- Guest blogging
- Tweet replies
- Ego bait
- Reddit