Just from the numbers, you can see that Asana has nailed their SEO game.
Jun 7, 2023 • 14 tweets • 3 min read
Know what blows my mind?
When marketing teams assume “content = blog posts.”
Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts.
Huge mistake.
Here are some other content types that drive ROI 🧵
Let's start with first principles:
Great content marketing plans are a lot more than just a Notion file filled with blog post ideas.
Great strategies are rooted in research and showcase a range of efforts that can drive ROI.
Here are some tactics a strategy might include:
May 20, 2023 • 16 tweets • 4 min read
In 2012, a little red book defining the culture at Facebook showed up on every employees desk hitting 1B users.
It’s the best culture book of all time.
Here are 15 of my favorite pages from the little red book of culture:
Prioritize the big problems.
Dec 29, 2022 • 10 tweets • 2 min read
Marketers:
Carry these pieces of advice with you into 2023 and beyond. It will save you a bunch of headache, increase your wealth and improve your life.
1) Create more than you critique. Invest time in building things. The returns will be significant.
2) Study the classics. New books and courses are great but you should study the OG advertising / writing / marketing books of the industry.
Dec 13, 2022 • 15 tweets • 5 min read
Marketing is applied psychology.
Every tweet. Every ad. Every word.
The best marketers are students of psychology and use it regularly.
Grab a coffee, save this thread and dive in 🧵
Here are some of the most interesting applications of psychology in marketing:
The McDonalds Marketing Strategy
🍔 Small: $5
🍔🍟 Medium: $5.75
🍔🍟🥤 Large: $5:90
The medium option is a decoy as it looks overpriced in comparison to a small... But the large looks like a deal.
Dec 9, 2022 • 8 tweets • 2 min read
You’re 20 minutes from death.
And these are the 5 most common regrets according to a palliative care nurse and how you can avoid them at all costs:
REGRET 1: I wish I'd had the courage to live a life true to myself, not the life others expected of me.
How to avoid it?
Stay true to who you are. Don’t water it down. Own your personality, style and swag. Ignore the haters.
Dec 7, 2022 • 12 tweets • 6 min read
I always imagined what a Black Batman, Dr. Strange or Wonder Woman movie would look like.
So I told an AI to create some stills for me. Here’s the results:
Harley Quinn & The Joker.
Sep 21, 2022 • 23 tweets • 5 min read
ULTIMATE DISTRIBUTION THREAD
20 of my favorite distribution channels & tactics for spreading B2B content after hitting publish.
These are great techniques for brands who realize the job isn’t over when you hit publish.
Dive in, drink coffee, ask questions, & add your own.
REPUBLISH ON A MEDIUM PUBLICATION 📝
Find a publication that your audience is likely subscribed to and get approved as a contributor. Submit your content to that publication and watch the views roll in.
Pro Tip: Reference other content in this content.
Sep 12, 2022 • 6 tweets • 2 min read
Google's "Helpful Content Update" was announced close to a month ago. But I still see brands publishing:
- Horrible long form posts
- Mediocre blog posts
- Copypasta essays
- AI written content
Here's five ways to create very 'HELPFUL' content: 1) INTERVIEW IDEAL CUSTOMERS
You want to use these interviews to better understand the content they actually want. Questions to ask:
- What are you struggling with today?
- What content/newsletters do you read?
- What type of information do you WISH you had?
Sep 11, 2022 • 12 tweets • 5 min read
Good marketers copy. Great marketers steal.
Here are some of the best marketing strategies of the last 10 years that you can steal from to drive growth:
Embrace content and community excellence.
This is the strategy that has allowed Stripe to become one of the most successful tech companies of all time.
Most people don't even realize the impact that Stripe has had on the way business is done.
Every self serve SaaS brand should study and learn from them.
Now valued at $4B with 200k users.
Here’s what they did right:
• Long tail SEO
• Create templates
• Buyer journey alignment
• Great on-site optimization
Let’s discuss:
Every month Webflow generates:
910,000+ organic visits
Captures $1.3M worth of traffic
This is mainly due to the fact that they’ve invested heavily in creating content assets worth finding.
Blog posts. Glossary terms. Tools. Checklists. You name it…
Aug 25, 2022 • 12 tweets • 3 min read
The "Helpful Content" SEO Update has got the SEO world spinning.
But a lot of the suggestions, feedback and predictions I've seen online have been overall -> Unhelpful...
Here's a simple suggestion:
Embrace Content Maintenance.
Here's a few things that you should look at updating regularly:
ADD NEW TAKEAWAYS
Are there new things for people to understand about the topic? Are there new strategies or techniques worth noting? Include them in the updated piece as new takeaways for the readers.
Aug 24, 2022 • 8 tweets • 2 min read
90% of content published online will get fewer than 50 visits after going live.
This is a shame.
Because a lot of great content collects dust & is never seen. Not because it’s not good content but because it didn’t get distribution.
Here’s how to get more reach:
USE OTHER PEOPLES AUDIENCE
Don’t be afraid to leverage the communities and followings of others to drive reach for your content. Some tactics:
- Community replies
- FB Group activity
- Guest blogging
- Tweet replies
- Ego bait
- Reddit
Aug 19, 2022 • 10 tweets • 4 min read
If you’re a SaaS marketer, you need to study Gusto.
The SEO & growth strategies they used become a $9.5B startup and reach 200k customers is so impressive.
Here's a few things you can learn from them 🧵
First, a glimpse into @GustoHQ's SEO moat:
2.3M Backlinks
10M annual organic visits
$13M worth of organic traffic
Ranks for 191,000+ keywords
Impressive right?
You would have to pay Google $13M to capture the amount of traffic they get from SEO..