Thread by @opinion

India may appear to be stalling on climate goals, having fought to maintain coal use at the COP26 summit.

🚗 But it is successfully building awareness about electric vehicles trib.al/m5x7IDu

In Glasgow, India unveiled a government-run portal — E-Amrit — that’s a one-stop shop for all your EV questions.

From subsidies for drivers and manufacturers to charging facility locations and financing options, the goal is to boost consumer knowledge trib.al/xhYCkxw

⚡️🚗 This will shape the EV adoption story globally.

The more drivers know about their options — and the more governments can address worries about how far EVs can travel — the less likely they are to resort to old, fossil-fuel driven habits trib.al/xhYCkxw

There’s plenty of information about EVs on the internet.

But relying on various reviews, news articles and disparate sources isn’t the clearest or easiest mode of getting details.

This education campaign has the chance to make a big difference trib.al/xhYCkxw

For several emerging economies, the market is dominated by two-wheelers.

➡️ Scooters and motorcycles comprise three-quarters of vehicles
➡️ Cars and SUVs make up only 13%

⚡️ Two-wheelers lower the bar for the central challenge to EVs: batteries trib.al/xhYCkxw

Electrification may first bring to mind Tesla and Elon Musk’s big goals for operating in India.

But globally, a lack of public awareness has been a huge hurdle to adoption and campaigns to promote EV visibility have had significant success trib.al/xhYCkxw

🚘 Drivers need to know how they can play their part.

Some surveys have shown that even those who have gone electric can have misconceptions, showing how deep misinformation can run trib.al/xhYCkxw

It’s not just about making the technology available, but equipping potential buyers with the tools to make informed decisions.

In India, where a significant portion of oil consumption goes to motor fuel, this education campaign can make a big difference trib.al/xhYCkxw