Thread by @kavita_tewari

Most of the narratives about Modi's rise has been about his role as tea maker in RSS office,& eventually as event organizer. But one particlar aspect which many tend to overlook, is his creative contributions to RSS/BJP as a "Voice Artist" for the party's media management team.👇

Thanks to his deep voice & oratory skills right from his younger days, @narendramodi was handpicked by the top brass for various voice recordings which could in turn be used as election campaign material to reach out to masses. In fact, during every election👇

Modi used to spend hours and days at recording studios to produce tons of audio tapes in multiple Indian languages, sometimes filled with emotionally strong messages which struck a chord with the masses, and thus helped the party garner support during the early 80s.👇

Apart from such voice recordings he was one of d top media managers who played d role of spokesperson throughout d 1980s & 90s. Even today,one can search for all those old video clips in U Tube containing Modi's quick & witty responses to media channels on behalf of the party👇

In fact, Modi was actually the most sought after person by media back then, since he was always calm & composed in his responses & he built a great rapport with most journalists.However, after 2002 Gujarat ri0ts ,as the mainstream media transformed themselves into vultures &👇

started targeting him unnecessarily, he gradually distanced himself from all & thus his journey of voice recording & studio interactions had almost come to an end. Finally, it was d election victory of 2014 which motivated him to take up his voice recording activity again👇

which took the shape of "Mann Ki Baat", a monthly radio programme that has become a global chartbuster and has been winning the hearts of hundreds of crores of Indians, who get mesmerised and inspired by his voice recordings & discourses on various issues of national importance.

Courtesy..Guru Prasad.