Over the past 10 years, I have read over 500 business books.
99% were 1 idea stretched across 300 pages.
They should have been blog posts.
Save yourself the time and just read these 10 👇
1/ Marketing
The vast majority of tactical marketing books become outdated after 1-2 years.
Some, after 6 months.
Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out there.
shorturl.at/acdtJ
2/ Growth
Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth?
Superconsumers by @EddieWouldGrow will completely change the way you think about growing your biz.
You don't need "all consumers."
Just Supers.
shorturl.at/nvzOP
3/ Motivation
Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you'll ever read.
And it all started by selling high-quality, low-cost running shoes from Japan.
(A style nobody thought was "cool" at the time).
shorturl.at/rEPUW
4/ Leverage
The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value.
This is the playbook for thinking like a billionaire.
shorturl.at/ltLPY
5/ Wealth & Happiness
The Almanack of Naval Ravikant by @EricJorgenson is one of my fav biz books I've ever read.
It perfectly reconciles the often conflicting desire to get "really rich" with the desire to get "really happy."
shorturl.at/prsyL
6/ Productivity
I first read Manage Your Day-to-Day by 99U (Behance) back when I was 23 years old.
I still think about it all the time.
Curating productivity work habits from industry thought leaders, this is a playbook for creative thinking.
shorturl.at/jIQ48
8/ Copywriting
The Boron Letters by Gary Halbert and his son, Bond, are a classic in the direct response copywriting world.
Far from a formal biz book, this is a series of life & copywriting advice letters Gary wrote his son while in jail.
shorturl.at/mvEY0
8/ Sales & Offer Creation
$100M Offers by Alex Hormozi is an ultimate guide to upsells.
He set the Clickfunnels record with his $100M+ biz, and this book lays out his strategic thinking in flawless detail.
shorturl.at/aevJV
9/ Hubris
Billion Dollar Loser by Reeves Wiedeman tells, in stunning detail, how "growth at all costs" in Silicon Valley can turn into a nightmare.
Every founder should read this book—and take to heart that "more money" isn't always the answer.
shorturl.at/pBF17
10/ Negotiation
Never Split The Difference by FBI hostage negotiator Chris Voss is an unreal read.
This book will change the way you think about asking for what you want.
shorturl.at/lozH8
Bonus: Category Design
In 2021, @lochhead @EddieWouldGrow and I published The Category Design Toolkit.
This is the seminal book on how to create new categories in the business world—with 15 actionable frameworks to get help you get started.
shorturl.at/hmtGU
Out of 500 biz books, read these 10:
1/ Positioning
2/ Superconsumers
3/ Shoe Dog
4/ The Self-Made Billionaire Effect
5/ The Almanack of Naval Ravikant
6/ Manage Your Day-to-Day
7/ The Boron Letters
8/ $100M Offers
9/ Billion Dollar Loser
10/ Never Split The Difference
And the best ebook on Digital Writing on the Internet right now, here's a shameless plug for The 22 Laws of Digital Writing by @dickiebush and me.
ship30for30.com/the-22-laws-of…
@dickiebush Adding another fantastic business book here:
The Cold Start Problem
@andrewchen I'm super impressed. Most biz books read like gluttonous blog posts. Cold Start Problem is jam-packed and clearly tackling an untapped niche. Awesome work.
amazon.com/dp/B08HZ5XY7X/…
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