January is over.

So there's no better time than February 1st to start writing online.

Use these 25 prompts to write & publish every day for the next 25 days:🧵 1. What was your first job, and what's 1 lesson you learned you'll remember forever?

2. Who was your first mentor, and what's something they taught you that changed the way you saw the world (and yourself)?

This man was Steve Jobs's secret weapon in creating Apple's iconic brand.

He turned 'Think Different' into $3 trillion, crafted the iMac story, and helped save Apple from bankruptcy.

Here's how ONE writer transformed Apple into the world's most valuable brand: 🧵 When Ken Segall joined Apple's ad agency in 1997, Apple was 90 days from bankruptcy.

Apple wasn't just failing financially—its brand message was a mess.

J.R.R. Tolkien spent 60 years creating over 15 languages while writing The Hobbit, Lord of the Rings, Roverandom, etc.

Some called it madness. But now Pixar, Universal, and Marvel use his ideas.

Here's Tolkien's 4-part framework for world-building and storytelling: 🧵 At Oxford, Tolkien was obsessed with languages.

By day, he taught Old English and Norse mythology & literature.

By night, he created entire linguistic systems from scratch—and shared his ideas with friends, including C.S. Lewis, who encouraged his creativity.

This is Shonda Rhimes.

She's the legendary TV writer behind Grey's Anatomy, Scandal, & Queen Charlotte: A Bridgerton Story.

From unemployed scriptwriter in Hollywood, she is now worth $240M. Her storytelling is why Netflix gave her a $450M deal.

Here's her philosophy:🧵 When Rhimes first pitched Grey's Anatomy, ABC executives said:

"No one would watch a show about a woman sleeping with a man the night before starting a new job."

16.25M viewers tuned in for the pilot.

This wasn’t luck—it was science.

Rhimes followed 10 storytelling rules:

I write 5,000 words every day.

How?

By treating writing like a mental sport.

9 simple habits I use to stay mentally fit as a pro writer:🧵 1/ Read 1-2 pages of a thesaurus

This takes me 15 minutes every morning.

It’s a great brain exercise and teaches you a lot about language.

Words are your tools, so keep adding to your toolbox.

Here's how I fit it into my routine:

I can write a 60,000-word book in 30 days.

Here's how I write a 5,000-word chapter in 90 minutes (in 3 simple steps): Before you start writing, you need to have two items in place:

1. Your title
2. Your outline

If you don't have these, you don't know what you're writing about.

Check the end of the thread—there are 2 extra resources to help you.

Before we dive in, let's do some quick math:

I asked 195,000 people for the best book they read in 2024.

These 14 turned up the most (so they will make for great reading over the holidays):🧵 1. Letters from a Stoic by Seneca

a.co/d/ctaFiPx

I scaled my ghostwriting agency from $0 to $180k/mo in 2 years.

How?

With this Ghostwriting Money-Making Formula.

Here's a quick guide (and how you can use it to land high-paying clients):🧵 The Formula in a nutshell:

• Solve 1 specific problem
• For 1 specific type of person
• In 1 specific way

Use this to get clear on who you serve and the outcomes you deliver.

Let's dive in:

I'm 34.

At 24, I was a Columbia alum, broke copywriter, and a World of Warcraft addict.

But 2 years later, I cracked the code and made $200K as a writer. Just me and my busted Macbook.

Here's my story and 3 ways you can make money writing online in 2025: 🧵
Growing up, I dreamed of going pro in hockey. But life had other plans.

I fractured my spine at 14 and again at 17.

Suddenly, my NHL dreams were shattered. I turned to World of Warcraft for an escape.

My paid newsletter Write with AI just crossed $300k/year in revenue.

• It took 578 days
• I ran zero ads
• It takes less than 4 hrs/week

Here’s my 6-Figure Paid Newsletter Blueprint:🧵 In this thread, I'll cover:

• The 2 types of paid newsletters
• The 4 criteria for a successful paid newsletter
• And how long to give your newsletter to see if it has 6-figure potential

Let's dive in!

5 dead-simple steps to write a 60,000-word book in 30 days—even if you've never written a book before:

THREAD 🧵 For context:

It took me 4 years to write my 1st book and it took me 4 months to write my 2nd book.

Now, I can write a 60,000 word book in 30 days.

Here's the framework:

The most creative company of the last century:

Pixar.

Back in 2017, Pixar storyboard artist Matthew Luhn shared their frameworks for Oscar-winning storytelling.

Here's the breakdown of 4 rules everyone should know to tell captivating stories:🧵 The human brain is a forgetting machine:

After 10 minutes, you'll only remember 5% of the data and statistics you hear. But if wrapped in a story, retention jumps to 65%.

This is why Pixar's storytelling framework is worth billions.

This is Greg Hoffman.

He is the marketing genius behind Nike.

His message? Emotion by design is the key to great marketing.

Here’s his framework that made Nike one of the most iconic brands of all time:🧵 Adopted into a white family in 1970s Minnesota, Greg Hoffman faced racial discrimination.

But art and sports became his retreat.

Those experiences fueled his marketing genius in his 27+ years working as Nike's Chief Marketing Officer.

Justin Welsh found the secret to creator storytelling.

This landed him 1.2M followers and generated $2,317,000 in 2023.

Here's Justin's 7-Step Backstory Framework (with an AI prompt to help you create yours in 2 minutes): 🧵 Why does Justin's backstory work so well?

Because people buy from people they know, like, and trust.

So, how do you make yourself known at scale?

• Be relatable
• Be vulnerable
• Share perspectives
• Share how you solve problems

Let's dive in!

I've made over $5,000,000 ghostwriting.

• No fancy website.
• No expensive tools.
• No complex funnels.

Just these 4 dead-simple pricing rules that helped me scale to $180k/month.

Here's the breakdown:🧵 Golden Rule #1: Give the MOST value you can for a NO-BRAINER price.

• Create 1 Packaged Service
• List ALL the things the client gets
• Anchor the service to huge time/money savings

It should feel like they’re buying a Ferrari for 99%-off.

This man was one of the most influential writers of the 20th century.

His 14 novels sold 20+ million copies for over 50 years.

Here is the secret storytelling technique Kurt Vonnegut used to write some of the best-selling fiction books of all time:🧵
Kurt Vonnegut, a top American sci-fi/fantasy writer, wrote 14 novels including, "Slaughterhouse-Five" & "Cat's Cradle."

His writing made him a vocal critic of American society in the 20th century.

But he's most famous for his storytelling framework, the "Shapes of Stories":

7 proven steps to monetize what you know, quit your job, and join the creator economy (this is exactly how I did it):🧵 Step 1: Start free. Monetize later.

Biggest initial barrier isn't making money.

It's being able to do something worth being paid for.

Fastest way to remove friction to learning?

Write for free. Create for free. Work for free.

Prove you can do "it."

Look at this guy.

He has 6 billion-dollar companies, 11 kids, and 200+ million followers on X.

In 2015, he asked Tim Urban to decode his companies and mental models behind his $258 billion net worth.

5 interesting takeaways you must understand:🧵 As the Wait But Why writer, Urban was known for dissecting complex topics from EVs to space exploration.

In 2015, Musk contacted him to write about his companies.

6 months and 1,000s of hours of research later, Urban found 5 cornerstones to the Elon Universe:

I’m 34.

When I was young, I wasted years as a horrible writer.

But then I found Tim Ferriss's writing routine and the mental models behind his 5 New York Times best-selling books.

4 mental models you can steal today:🧵 As a senior at Princeton, Tim almost died writing his thesis. He vowed never to pen anything longer than an email again.

Fast forward to 2004. A cheeky student in Tim's entrepreneurship class says he should "write the book" on his lecture.

Here's a snippet: ↓

The dead-simple path anyone can take to go from $0 to 7-figure writer:

(without a college degree, 10 years of experience, or a mentor) Step 1: Write for free.

From 2017-2020, I built a 7-figure ghostwriting agency.

We sold 800-word articles for $1,000 each.

But writers on Upwork did the same for $100.

Here's the exact framework I used (steal this):🧵 This is my "Irresistible Offer" framework.

But first, internalize these truths:

• We value the things we are told to value
• We only value solutions when we first understand the problem
• We value solutions relative to the value, cost, or urgency of the problem

Let's go: