These 10 graphics summarize some of life's hardest lessons:

1/ Distractions fill the space we give them. 2/ Empathy lifts you and the other person up.

Judgment pulls you and the other person down.

Over the past 10 years, my “words” have generated millions of dollars in revenue.

At the core of this is copywriting.

It is one of the most valuable skills you can build as a writer.

So here are the 20 copywriting laws I live by—which you should hang on your wall: 1/ You aren't selling anything to the customer.

You are giving them an opportunity to change.

The biggest barrier to creating top-notch work for your ghostwriting clients:

Capturing their voice.

I've ghostwritten for 300+ industry leaders.

Here's my simple 4-step framework to write in any client's voice (even if you have *zero* ghostwriting experience): Step 1: Transcribe

You don't have to "invent" your client's voice.

Just take a phone call and transcribe it.

It works because:

• The transcription is 90% “approved language.”
• They likely said some things "perfectly."
• The emphasis is on the client, not your talents.

Last month, my friends racked up *millions* of views on X.

But the algorithm buries all the best content before you can put any of it into practice.

So here are 8 of my favorite posts from February (so I can start acting on them now): 1. How you always have two options in every moment of any conversation from @fortelabs:

https://twitter.com/1909232666/status/1757506786163327063

5 dead-simple steps to write a 60,000-word book in 30 days—even if you've never written a book before: It took me 4 years to write my 1st book.

And it took me 4 months to write my 2nd book.

Now, I can write a 60,000-word book in 30 days.

Here's the framework:

99% of writers fall into the same trap:

Trying to write for everyone.

But writing for everyone means writing for *no one*.

Here's how I use ChatGPT to get specific and take 1 idea and turn it into a newsletter topic in 11 minutes: I use a framework called Pinpoint Writing.

With it, I can gain clarity about my target reader:

• What's the problem?
• Who am I solving it for?
• What emotion am I creating?

When you answer these, you can gear your content towards a specific avatar.

Let's dive in!

I've journaled for 30 minutes every morning for 14 years straight.

No fancy journal. No complex rules.

Just a pen, paper, and 4 simple prompts to help focus my mind and find clarity.

Here's the dead-simple system I use every day: Question #1: "What did I do yesterday?"

The very first thing I do is reflect on the past 24 hours:

• What did I do yesterday?
• How did it feel?
• What did I learn?

I like this prompt because only the most important things come to mind.

Pay attention.

Why do most creators burn out and quit?

Because they are always creating *new* content.

But repurposing is a social media cheat code.

Here’s how I doubled my reach by taking my proven X content and putting it on LinkedIn (0 to 44K+ followers): Step 1: X Library Audit

Repurposing content is arguably the greatest “growth hack” on the Internet.

• Go to your Analytics
• Sort by Impressions

Now you have a list of all your most translatable writing.

What's next?

95% of ChatGPT content is clichéd and boring.

So I use the 10-80-10 Rule with ChatGPT to write posts that don't suck (in 7 simple steps): Here's a breakdown of the 10-80-10 Rule with ChatGPT:

• You do the first 10% of the work coming up with the idea
• ChatGPT does the middle 80% of the execution
• You handle the last 10% of edits to polish before publishing

Here's how you do it step-by-step:

Over the last 3 years, I have posted hundreds of small (but powerful) Writing Tips.

These 19 accumulated more than 1,000,000 views and thousands of comments & shares: 1. Find clarity with bullets.

After writing online for 10+ years, I have written 1,000s of hooks.

But when I sit down to write, I don't come up with a new hook from scratch.

Instead, I ask ChatGPT to write them for me.

I call it my personal AI Hook Generator—here’s how it works: There are 3 questions you need to ask when finding a perfect X hook:

• What makes YOU stop scrolling?
• What gets YOU to click?
• What are other readers clicking on?

Every post you “templatize” should make people stop scrolling and generate clicks.

Here are the steps:

There are 1,000,000+ freelance writers on Upwork & Fiverr.

And 95% of them are stuck:

• Charging $18 per hour (or less)
• Charging $50 per article (or less)
• Charging $0.05 per word (or less!)

They haven’t moved up The Relative Pricing Pyramid.

Here's how it works: Instead of setting your prices based on:

• Your gut feeling
• Or the competition

You can think about pricing it in terms of:

1. Urgency
2. Importance

These are The 4 Levels of Relative Pricing:

We’re only 4 weeks into 2024, and my friends have already racked up *millions* of views on X.

The sad thing is X buries all the good content way too quickly.

So here are 8 of my favorite posts from the last month (so I can find them again later): 1. @fortelabs on the importance of going DEEP with one skill:

https://twitter.com/1909232666/status/1748375008064180441

These 16 small perspective shifts have led to the most growth in my life & businesses: 1. Cutting Costs vs Creating Income

Frugal people spend time *cutting costs*

Future multi-millionaires spend time *creating income*

(Depriving yourself of a coffee from Starbucks to save an extra $5 is a scarcity mindset.)

I have been writing every day on the Internet for 10+ years.

I'm convinced it's the foundation for every type of creative work:

• Video-making
• Storytelling
• Podcasting
• Marketing
• Selling

Here are 9 dead-simple steps to build a daily writing habit you can stick with: 1. Make time to write.

You don't "find" time to:

• Go to the gym
• See your old friend from college
• Visit your parents on Christmas Day

When something matters, you MAKE the time.

So that's what you need to do to build a sustainable daily writing habit.

Headlines 101

It doesn’t matter how great your content is.

If you can’t write headlines, no one will click and read.

I’ve spent 3,000+ hours obsessing over how to write irresistible headlines.

Want to know a secret?

The best headlines all use the *exact* same 5 pieces: 1. How Many?

All "listicle" articles start with a number.

• 6 Ways
• 7 Reasons
• 8 Brutal Truths
• 9 Heartbreaking Movies

Readers love containers.

Numbers and lists make it easy for people to understand exactly what they're getting in return for their time spent reading.

Justin Welsh made $2,317,000 as a solopreneur in 2023.

His creator backstory has been *crucial* in attracting a massive following & loyal customers.

And anyone can write their own using Justin's 7-Step Backstory Framework.

Here's how (with a free ChatGPT prompt to help): Why does Justin's backstory work so well?

Because people buy from people they know, like, and trust.

So, how do you make yourself known at scale?

• Be relatable
• Be vulnerable
• Share perspectives
• Share how you solve problems

Let's dive in!

“How do I create a niche for myself?”

I’ve written 3 books on Category Design, and trained 10,000+ writers on how to build their own niche.

Here’s a pro tip for you:

If you’re stuck on your niche, ask ChatGPT for help.

Here's how (with the *exact* prompt I use): Step 1: What do you want to write about… generally?

Answer this question using:

• A gut feeling
• A data-driven approach
• The Endless Idea Generator

Start by picking a broad topic.

You can always change it later if you’d like.

Scaling my ghostwriting business took over 12,000 hours and 5 years of mistakes.

I’ll teach you how I did it in 2 minutes: As you start to sell and fulfill for clients, you're going to learn what your limits are.

• 4 monthly retainer X clients?
• 3 Educational Email Course clients per month?
• 5 thought-leadership aritcle clients per month?

Once you reach 80% capacity, here's what you do:

I’ve spent 3,000+ hours obsessing over how to write irresistible headlines.

Why?

Because no matter how good your content is, *no one* will read it if the headline fails to grab your reader's attention.

Here's my proven Hooks & Headlines checklist: 1/ Be specific.

Your content’s headline should tell readers:

• WHO the content is for.
• WHAT the content is about.
• WHY they should continue reading.

The more specific or niche the topic is, the more likely you'll please your target reader.

I asked my 170,000 followers for their favorite podcast episode of 2023.

These 11 were mentioned the most: 1. Dr. Maya Shankar: How to Shape Your Identity & Goals | Huberman Lab Podcast (@hubermanlab)