In June, I got 1,558,964 impressions and got paid a little under $400.

So, I thought I'd share what's currently working for me.

Here are 5 top-performing tweet formats I always come back to (with examples): 1. Paragraph Style

This is where you write a thought-provoking paragraph connected to your core industry/niche/topic.

Something about this makes it “stand out” simply because it’s formatted differently and readers assume it to be“smart.”

https://x.com/Nicolascole77/status/2070564742297444838?s=20

The biggest problem stopping writers from hitting publish:

(I struggled with this for years)

They're not sure what topics to write about.

So I created The Endless Idea Generator to help you come up with hundreds of writing ideas in 30 minutes: 1. Choose Your Topics (Using The 2-Year Test)

Reflect on the last 2 years of your life.

Brain dump:

• Skills you’ve built
• Hobbies you’ve picked up
• Problems you’ve overcome
• Life transitions you’ve made

This should give you 3-4 broad topics to start with.

Recently, the Microsoft AI Chief predicted all white-collar jobs will be eliminated and automated by AI in the next 18 months.

I'm one of the highest-paid ghostwriters in the world.

Here are 8 reasons why AI won't destroy the ghostwriting industry: 1. Writing is only 50% of the value (maybe less)

Ghostwriters audit profiles, manage tech stacks, track algorithms, engage with followers & build infrastructure.

Replacing ALL of that with AI requires a proficiency 99.9% of businesses don't have.

Yesterday, I locked myself in my office for 7 hours, inhaling 50+ articles about AI.

I did this to unlock more bandwidth for my team.

But these 7 were too good not to share: How to Actually Use Claude. 18 steps that unlock 100% of its potential by @AnatoliKopadze

https://x.com/AnatoliKopadze/status/2054568935274549597

In 2020, I created 3 business rules that changed my life.

Since then, I've added 6 more.

If you're just getting started in business, read these rules: 1. I must own a piece of the upside.

Employees trade time for a fixed number.

Owners trade time for an asymmetric one.

Until you have equity in the outcome, you're renting your effort to someone else's dream.

I grew my ghostwriting agency to $180k/month in 18 months.

The secret?

Understanding the “Art of Packaging.”

Anyone can use these 3 dead-simple steps to earn more $$$ as a writer:🧵 It's important to package your services as "products."

• Can you offer 2+ different versions?
• What are the differences in speed or volume?

But the price gap between your packages is extremely important.

Here's why:

Many call this author a "fake" writer.

But he has:

• Sold 300+ million books
• Writes 8+ novels every year
• Holds the world record for the most NYT bestsellers

9 of his best insights on writing, storytelling, and rejection:🧵 James Patterson is one of the best-selling authors of all time.

He has 144 (!) NYT bestsellers.

I am fascinated by his career.

Let's dive into his writing advice:

In 5 years, my little business has generated $15,000,000.

It runs on just $8,215/month.

Here are the 7 most powerful no-code tools in my tech stack:🧵
In 2020, I was ghostwriting for:

• CEOs
• Executives
• Best-selling authors & more

I used years of writing experience & these tools to build a writing education business that today is doing 7-figs a year:

Every writer should have a newsletter making $10k/month.

But most:

• Overthink
• Never make $1
• Don't know where to start

Steal my 4-step blueprint to attract your first 1,000 subscribers:🧵 For context:

I've generated millions of dollars with newsletters:

• Scaled two paid newsletters to 6 figures (Write With AI & Category Pirates)
• Driven millions in sales with free newsletters

Every time I start a newsletter, here's how I do it:

6 years ago, I scaled my first business to $180k/month.

But the stress put me in the hospital with shingles.

These were my 13 most painful mistakes: 🧵 My 1st company was a ghostwriting agency.

In 18 months, we grew from me and one of my best friends working out of his 1 bedroom apartment to:

• 20 full-time employees
• $2 million in revenue
• 80+ clients

Unfortunately, we made every mistake in the book:

One of the most prolific writers of the last 30 years:

John Grisham.

His books have been made into movies starring Tom Cruise, Sandra Bullock, and Samuel L. Jackson.

10 of his timeless writing insights on talent, routine, and dealing with criticism:🧵 1. Grisham sets himself tough creative constraints:

• Start a novel on Jan 1st
• Write daily for 3 hours
• Finish it by July 1st

The key?

His tightly controlled writing environment (down to the coffee he drinks):

This skill generated $3 MILLION for me in 2024:

• No degree required
• No experience needed
• Under 5 hours to deliver (with AI)

We taught it to over 1,400 students—who can charge $5,000+ for it.

If you have a laptop and wifi, this is the most lucrative WFH job in 2025:🧵 Something most writers miss:

Educational Email Courses (EECs) are one of the most lucrative writing services.

I use them in all my businesses.

The EEC I wrote for Ship 30 for 30 has generated over $3 MILLION in lifetime revenue:

These 10 images summarize some of life's hardest lessons:🧵

1. Distractions fill the space we give them. 2. Empathy lifts you and the other person up.

Judgment pulls you and the other person down.

I wasted years as a horrible writer.

But then I found Tim Ferriss's writing routine and the mental models behind his 5 New York Times best-selling books.

4 mental models you can steal today:🧵 As a senior at Princeton, Tim almost died writing his thesis. He vowed never to pen anything longer than an email again.

Fast forward to 2004. A cheeky student in Tim's entrepreneurship class says he should "write the book" on his lecture.

Here's a snippet: ↓

I generate $400,000/year with a paid newsletter on Substack:

• I don't run ads
• It took 578 days
• It has 65,000+ subscribers

This is the most scalable (and profitable) business I've ever seen.

Here’s how you can copy me—5 steps (bookmark this): 🧵 Most writers are stuck in a toxic relationship with their craft.

They think beautiful words = $$$ in their bank account.

Reality check: Writing is just the first step.

Great writing is a start.
Systems turn it into a business.

Here's the blueprint↓

You want financial freedom?

Become a ghostwriter.

At 26, I was a broke copywriter addicted to World of Warcraft.

18 months later, I hit $180K/month writing for founders.

Most people overthink. I just started.

Here’s the story:🧵 I was sick growing up. I didn't know I had celiac disease until I was 18.

I fractured my spine at 14 playing hockey. Then broke it again at 17.

My NHL dreams died.

I turned to World of Warcraft, becoming one of the highest-ranked players in North America.

In 1884, Mark Twain gambled everything on a dying President.

Everyone said to walk away.
He offered Ulysses S. Grant 7x the standard publishing royalty.

Together, they created a $12M bestseller and America's greatest military memoir.

This story changed publishing forever:🧵 In 1884, former President Ulysses S. Grant was utterly broken.

• His Wall Street firm collapsed in a Ponzi scheme
• He lost his entire life savings
• At 62, he was diagnosed with terminal throat cancer

His family faced poverty after his imminent death.

This is Pharrell Williams.

13 Grammys. An Oscar-nominated film. Creative director at Louis Vuitton.

He doesn’t read sheet music—and sees colors when he hears sound.

His creative formula built a $250M empire.

Here’s his philosophy:🧵 Pharrell once said:

“I’m always just curious. That’s what keeps me going.”

That mindset led him from the studio to fashion runways, films, and LEGO partnerships.

Here's how he sees curiosity (so you can boost your creativity):

You can't beat Writer's Block by:

• Reading more books on writing
• Watching another YouTube video
• Bookmarking motivational quotes on IG

Instead, try this:

7 dead-simple tips to overcome your fear of staring at a blank page:🧵 For context, I have:

• Been writing online since 2007
• Ghostwritten over 2,000 articles for 300+ industry leaders
• Written 10 books & 50+ mini-books

I have overcome the fear of staring at a blank page.

Here's how:

In the last 5 years, I've made $15,000,000 writing online.

Most people overcomplicate wealth building.

Here's my step-by-step system to turn any idea into a 7-figure business:🧵
@dickiebush and I have multiple digital businesses:

• PGA → $10M
• Ship 30 → $3M
• Paid Newsletter → $800K
• Writing Software → $1M

For simplicity, let's dissect @ship30for30. The fundamentals are universal across all our businesses.

Let's begin:

The most underrated, oddly-ignored, yet highest-leverage skill in 2025:

Lean Writing.

It's how Malcolm Gladwell, Ryan Holiday, and Mark Manson make millions every year.

Here's how you can master it: 🧵 Do you see a pattern here?

• Mark Manson's "Subtle Art " started as a blog

• Malcolm Gladwell's "Outliers" was a New Yorker article

• James Clear's "Atomic Habits" began as a blog

• Naval Ravikant's "Almanack" emerged from a thread