Murtaza Bambot ❤️ Profile picture
Founder of @HeartbeatChat ❤️ Helping you build profitable, scalable community businesses. Emoji power user 😅 Rarely on twitter these days, email works better

Jan 10, 2022, 10 tweets

Communities are the backbone of the internet.

It's how we make meaningful connections with other humans.

But I've studied 100s of communities in 2021 — most STILL struggle w/ engagement.

Here's 7 ways I've learned to boost engagement overnight 🧵

1/ Ask human questions that create conversation 🤔

Boring: "who are you" & "why'd you join" 😴

Instead, ask something that starts a convo by default. My favorites:
• What's the best meal you've ever eaten?
• Your coolest celebrity encounter?
• Fav pic on your phone?

2/ Obsess over the onboarding experience

Members are the most likely to drop off in their first 7 days of joining the community.

Use every tool at your disposal here:
• Email onboarding sequences
• Live onboarding events
• Handwritten notes

h/t @FutureFounders

@FutureFounders 3/ Don't comment first on every post ❌

It's hard to write a good response after the community leader drops their thoughts in. Even with good intentions, admins often kill convos.

Give space for other members first. Tag them if you need to 💡

@FutureFounders 4/ Ask members to post questions publicly 💬

As the community creator, you'll have a ton of people DM or email you questions.

Just ask "Are you open to posting this in the #questions channel?"

Aim to convert private DMs into public convos (where appropriate)

@FutureFounders 5/ Use live events & breakout rooms 🎬

Live events create energy + breakout rooms let members build 1:1 relationships in a community.

Use this. Plan events with 1-2 breakout sessions baked in (max of 4 per room). Engagement will skyrocket!

Example from my time at @gtcreatex

@FutureFounders @gtcreatex 6/ Give more opportunities for members to learn from each other 😇

• Have specific members lead relaxed conversations on their fav topics.
• Spotlight members doing cool stuff (bonus points for video highlights)
• Post great questions anonymously (@lolitataub is 👑 here)

@FutureFounders @gtcreatex @lolitataub 7/ Create weekly recaps

Not everyone will always be active on the platform & that's okay. Engage through email, twitter, and other channels to bring engagement back to the community. It's low effort, but INSANELY high-value.

Good platforms have this baked in ❤️

@FutureFounders @gtcreatex @lolitataub That's it for today!

If you enjoyed this...
• consider dropping a follow (@murtazabambot) 😇
• RT the first tweet for others that are building communities 🙌

I tweet about community & building @HeartbeatChat 2-3 times/week.

TL;DR
1/ Ask q's the create convos by default
2/ Obsess over onboarding
3/ Don't be the first comment on posts
4/ Push for public convos over private ones
5/ Capture energy from live events
6/ Give members the chance to learn from each other
7/ Leverage weekly recaps

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