Murtaza Bambot ❤️ Profile picture
Jan 10, 2022 10 tweets 7 min read Read on X
Communities are the backbone of the internet.

It's how we make meaningful connections with other humans.

But I've studied 100s of communities in 2021 — most STILL struggle w/ engagement.

Here's 7 ways I've learned to boost engagement overnight 🧵
1/ Ask human questions that create conversation 🤔

Boring: "who are you" & "why'd you join" 😴

Instead, ask something that starts a convo by default. My favorites:
• What's the best meal you've ever eaten?
• Your coolest celebrity encounter?
• Fav pic on your phone?
2/ Obsess over the onboarding experience

Members are the most likely to drop off in their first 7 days of joining the community.

Use every tool at your disposal here:
• Email onboarding sequences
• Live onboarding events
• Handwritten notes

h/t @FutureFounders
@FutureFounders 3/ Don't comment first on every post ❌

It's hard to write a good response after the community leader drops their thoughts in. Even with good intentions, admins often kill convos.

Give space for other members first. Tag them if you need to 💡
@FutureFounders 4/ Ask members to post questions publicly 💬

As the community creator, you'll have a ton of people DM or email you questions.

Just ask "Are you open to posting this in the #questions channel?"

Aim to convert private DMs into public convos (where appropriate)
@FutureFounders 5/ Use live events & breakout rooms 🎬

Live events create energy + breakout rooms let members build 1:1 relationships in a community.

Use this. Plan events with 1-2 breakout sessions baked in (max of 4 per room). Engagement will skyrocket!

Example from my time at @gtcreatex
@FutureFounders @gtcreatex 6/ Give more opportunities for members to learn from each other 😇

• Have specific members lead relaxed conversations on their fav topics.
• Spotlight members doing cool stuff (bonus points for video highlights)
• Post great questions anonymously (@lolitataub is 👑 here)
@FutureFounders @gtcreatex @lolitataub 7/ Create weekly recaps

Not everyone will always be active on the platform & that's okay. Engage through email, twitter, and other channels to bring engagement back to the community. It's low effort, but INSANELY high-value.

Good platforms have this baked in ❤️
@FutureFounders @gtcreatex @lolitataub That's it for today!

If you enjoyed this...
• consider dropping a follow (@murtazabambot) 😇
• RT the first tweet for others that are building communities 🙌

I tweet about community & building @HeartbeatChat 2-3 times/week.
TL;DR
1/ Ask q's the create convos by default
2/ Obsess over onboarding
3/ Don't be the first comment on posts
4/ Push for public convos over private ones
5/ Capture energy from live events
6/ Give members the chance to learn from each other
7/ Leverage weekly recaps

• • •

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More from @MurtazaBambot

Jan 12, 2022
How to organize a massive public launch for your community 🚀

Heavily inspired by a convo I had with @hey_bernie about @odyssey_dao's launch that got them...
• $124,000 in funding
• 4,000 discord members
• 5,000 twitter followers

(THREAD 🧵)
@hey_bernie @odyssey_dao This assumes...
• You've created the basic structure for your community
• Have all the tech figured out
• Have a decent understanding of your target members
• Are ready to invite new members to your community

Let's dive in ⬇️
@hey_bernie @odyssey_dao 1/ Run a beta group

Before you launch publicly, you should launch privately.

Curate 20-30 beta members & test your experience

Ensure that...
• Onboarding is smooth
• Members are jumping into convos
• Systems aren't breaking
• You're able to stay on top of the admin work
Read 11 tweets
Jan 11, 2022
If you're building a community & you want...
• Better retention
• More engagement
• Faster growth

...the key to this is a focused experience for your members ✨

Lose focus & everything else falls apart.

Here's a framework to keep your community focused & growing in 2022 🧵
Why "lack of focus" kills communities:

A room of lukewarm opinions won't evangelize & draw in tomorrow's members.

You need to consistently create evangelists — people that constantly share your community with friends.

Here's how you optimize & focus the experience ⬇️
1/ Constantly poll your members

Use this to define high-level themes that matter to your community.

What to ask:
• Favorite events/convos in the community
• Biggest thing they've gained from your community
• Biggest thing the community is still missing

@Superhuman example:
Read 9 tweets
Dec 16, 2021
How to run the perfect investor meeting...

a short framework ⬇️
Your goal in meetings? Drive FOMO

Investors are terrified of missing the next Airbnb. Your need to come off as a founder who's...

• Super smart
• Building something massive
• Already got a ton of other VCs interested

Here's how you start the call & give that impression ⬇️
1/ Start with small talk & take over.

Common stuff like "how's weather ☀️" or "love your puppy 🐶" first

About 2-3 min, there's an awk pause. This is when small talk is over — you HAVE to take control.

"Glad we could make this work, my schedule's been crazy. Let's dive in."
Read 11 tweets
Dec 14, 2021
Most common question investors ask during a pitch:

🚨 How are you going to use this money?🚨

Getting this wrong kills your whole pitch.
And 90% of startup founders answer it poorly.

Here’s how you nail it 🧵
First off — this is trick question!

What investors DON’T want to hear:
❌ “Here’s a breakdown of our expenses over the next year”
❌ “We’re going to pay ourselves a salary & work on this full-time”
❌ “It’s all going to a dev agency”

Instead, they're looking for 2 things ⬇️
What investors DO want to hear:
1/ How you're turning $1 of investment into $5 tomorrow
2/ The "fundable milestones" you're hitting

Let's break these down...
Read 9 tweets
Nov 16, 2021
I pitched 100s of VCs during @HeartbeatChat's last round

There are unspoken, hidden rules in the VC world you're expected to figure out.

Learn them & fundraising becomes MUCH easier.

Use these 5 hidden rules to raise 10x faster 🧵
1/ VCs are looking for good stories

Investors have chances to offload shares 1-2 rounds later in private sales. They just need to be sure your story is good enough to attract follow-on investors.

You can craft a really strong story through trends:
2/ Investors usually care about 1 of 4 things...

• Product
• Overall Vision
• Team
• Who else is in the round (round dynamics)

Just ask what they care about to get to the meat of the convo faster.
(Skip round dynamics question if needed)

Here's how I frame this question:
Read 7 tweets
Nov 8, 2021
Most startups pitch like this...
• Problem
• Solution
• Market Size
• Competition
• Biz Model
• Projections
• Team

But, this is the WORST way to tell your story.

Instead, here's how you craft a BILLION dollar story that always hits the mark 🧵
The standard problem-solution pitch treats fundraising conversations like a checklist ☑️

It has the right pieces... but it's not a memorable story 😩

Investors have to sell you to the rest of their partners. All you've given them is a list of facts.

You need a better flow...
Instead, start your pitch with TRENDS 📈

Trends are macro market conditions that affect your startup.

Good trends make your startup inevitable. They make it impossible to fail.

(@businessbarista's last episode on Founder's Journal covers this)

Some relatable examples: Image
Read 14 tweets

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