Even with the new Value Added Tax (VAT) on Facebook, FB ads is still super awesome.
Asides that, Facebook ads is one of the best ways to grow massively in 2022.
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The image below shows the statistics of daily and monthly active users on Facebook with over 1.5 billion DAUs
FB ads is one of the best ways to reach out to people, promote your brand and make sales online.
1. VARIOUS OBJECTIVES TO CHOOSE FROM๐
1. VARIOUS OBJECTIVES TO CHOOSE FROM
You run your ads based on the kind of results you want. What's your aim of running Facebook ads?
Is it to get to the eyes of masses? then run awareness campaign. To get more website visits, then run a traffic campaign.
You get?
To make sales, then run a conversion campaign.
2. YOU DECIDE WHO SEES YOUR AD
This is done in the audience creation section.
You create your audience based on their age, location, interests, occupation etc and direct your campaign to whoever fits in to what you've created.
3 ABILITY TO KEEP AN EYE ON RESULTS
On your ads manager dashboard, you get access to view, track and control the results of your campaign.
Here, you'll see which location your ads is performing the best and you can decide to kill ads that are not performing well.
Not only location, the metrics will give you insights about the whole performance of your ad.
4. FACEBOOK ADS IS CHEAP
You might have heard that running Facebook ads is quite expensive, nah it's not.
The least amount you can spend on an ad is $1 and you can decide to...
...spend thousands of dollars for your campaign.
But, the higher you spend, the better the results you get.
5. BUDGET SPREADING
For example: if the total budget for your ad is N50,000.
The possible ways to spread the 50K budget are:
1. N10,000/day for 5 days
2. N5,000/day for 10 days
3. N2,500/day for 20 days
4. N1,000/day for 50 days
5. N500/day for 100 days
6. TOOLS YOU NEED TO RUN A SUCCESSFUL FACEBOOK CAMPAIGN
โช๏ธFacebook account
โช๏ธFacebook page
โช๏ธYour local card (depends on your chosen payment method)
โช๏ธAd creative (image/video/carousel)
โช๏ธSales funnel/landing page
โช๏ธAd copy
โช๏ธAd account
7. SELECTION OF PLACEMENT (S)
You select where people see your ads in the ads manager.
Facebook feed, Facebook groups, Instagram feed, Instagram story.
Yeah, people also see Facebook ads on apps.
The image below gives a clearer understanding ๐
8. RETARGETING
A retargeted ad is the one you see over and over again.
It's usually done when your audience fail to take the necessary action upon seeing your ad for the first time.
A retargeted ad is done to your cold audience to hot ones.
9. A/B (SPLIT) TESTING
There are several stuffs that can make your ad underperform. It might be your copy, creative or your landing page.
Facebook allows you to duplicate ad(s) and experiment different things.
Split testing saves you from wasting your money and time on ads.
10. MISCELLANEOUS
Before you start your campaign creation, always make sure you brainstorm.
Make researches about your target audience and be clear with the ad strategy you want to follow.
It's not just entering the ads manager dashboard alone.
I've been using the words 'CAMPAIGN' and 'AD' interchangeably.
The image below shows the 3 levels of campaign on Facebook.
If you're considering taking your marketing to the next level, then Facebook Ads is one you should invest in.
I hope I've been able to demystify the basic stuffs you need to know if you're to consider spending your money on Facebook ads.
I'm open to receiving questions from you.
If you have any, drop them in the comment section below.
You got value from this post, kindly RETWEET. ๐คฉโค๏ธ
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