Thread by @GivingTuesday

🧵The 2021 #GivingTuesday Impact report offers a peek into the groundswell of generosity that occurred on Nov 30. Learn why we’re more hopeful than ever in the opportunity to create a better future, together, through generosity. ❤️‍🔥

Full report here: bit.ly/GTImpact2021

As both an annual celebration and a year-round global movement, #GivingTuesday continues to grow and evolve, with no leveling off of the ongoing innovation and creativity, from the smallest town to the largest countries to the newest coalitions or the youngest children

Our team is privileged to be able to witness humanity at its very finest every day: neighbor helping neighbor, stranger helping stranger, showing even in the darkest moments—especially in those moments—the kind of solidarity + care that transcends + transforms fear + isolation.

As community organizers, movement leaders, and nonprofits all sought to adapt to the impact of the pandemic, #GivingTuesday boosted efforts to share knowledge, discover new best practices, and encourage experimentation to create a more resilient social sector.

The #GivingTuesday Virtual Summit brought together movement leaders, representatives from every major social platform, experts in marketing, community organizing, and more. More than 13,000 sector professionals attended.

#GivingTuesday is committed to insights and learning to cultivate movement leadership skills and empowering grassroots organizations and #nonprofits to become more innovative, collaborative, and data-focused.

#GivingTuesday Data Commons global chapters are leveraging the relationships, data assets, technical infrastructure, and methodology to address the challenges of access to data and insights for the social sector.

The world seized the opportunity on Nov 30, to pivot to optimism + celebrate generosity as a driver for hope, healing + justice. The #GivingTuesday Data Commons measured $2.7B in giving in the U.S. alone on Nov 30.

In the face of an ongoing pandemic + economic volatility, giving on #GivingTuesday grew 9% over 2020’s recordbreaking levels, while CyberMonday + BlackFriday sales were both down from 2020. Donation growth on GivingTuesday 2021 also
outpaced overall giving growth in the U.S.

Too many grassroots organizers and community leaders are overlooked and under-resourced. @GivingTuesday's Starling Collective is designed to change that.

Our 2021 cohort welcomed 50 grassroots organizers, activists, artists, and changemakers
representing 29 countries and ranging in age from 14 to 57 — all creating extraordinary impact. Learn more about them here: givingtuesday.org/starling-colle…

We can use the power of generosity to fuel more connection, understanding, and collective action all year long. We created #GivingEveryTuesday, a weekly generosity ritual offers more opportunities to increase civic participation, drive giving, and build connection and empathy.

#GivingTuesday’s global leadership network grew to over 80 national movements collaborating across borders to share knowledge, spur innovation. These country movements demonstrated that no matter where we live, we can make a difference through our shared value of generosity.

As part of @undiaparadarven and #GivingTuesdayCo Venezuelan migrants in their “sister republic,” Colombia, commemorated #GivingTuesday with a community pot, offering soup as well as activities and games for children in the settlement of Fuerza Wayuu.

.@givingtuesdaynl launched the #GivingKarma campaign, which encouraged young people to perform acts of kindness and share their stories to encourage others to do the same.

New to the GivingTuesday movement this year, GivingTuesday Nepal organized a campaign to provide recycled clothes to those in need in Kathmandu. Doctors and volunteers also provided free eye and ear screenings alongside checkups in rural areas on #GivingTuesday.

The Good Kenyan radio show hosted 24 hours of live conversations, entertainment, and giving on their Instagram to change the lives of 240 vulnerable Kenyan youths. @GivingTuesdayKe

In the face of compounding crises, #GivingTuesday Community Campaigns were an organizing force for cities, towns and states as well as national networks of causes and cultures.

In Columbus, OH the Make-A-Day Foundation hosted popup community events featuring food trucks and on-site health and wellness resources, in addition to organizing a coat drive through its network of volunteers and generous neighbors.

Without access to reliable running water for herself, GivingTuesdayAppalachia leader, Tori Satow created
a giving box to share food and supplies with others in her community to commemorate #GivingTuesday

SpartanburgGives in South Carolina hosted their 2nd annual Brew Good event on GivingTuesday. 22 local nonprofits participated to spread awareness for local
causes. Together, they raised over $100k to support their missions.

Led by and for young people, GivingTuesdaySpark lifts up youth-led volunteer projects, acts of kindness, while also providing a framework for schools, community organizations, and businesses for amplifying and activating the next generation of social impact leaders

Sammie Vance @SammieBenches in Indiana had more than 3,000 kids from around the world participate in her letter-writing project to share smiles on #GivingTuesday.

Hurshneet and Pravneet Chadha (@projectsmileaz) packed 300 book bags to share with kids and created 100 dental hygiene kits with motivational kindness cards for teens in need

Jahkil Jackson (@Projectiam_ ) of Chicago organized a country-wide virtual packing party with hundreds of youth joining via Zoom to pack supplies to benefit homeless people in their local communities

.@GivingTuesdayIT’s School of Generosity project inspired Scuola Cotoolengo students, who created who created a paper banner 10 meters long to decorate their corridor walls with encouraging words.

#GivingTuesday is celebratory even at the darkest of times. Against a backdrop of a difficult two years, we once again saw the world light up with generosity on November 30.

In the true #GivingTuesday spirit of embracing creativity + innovation, organizations found new ways to stand out + get their communities involved — from a camp director who sat in a tree until they met their goal to community leaders in WI taking the Stinky Fish Challenge

The 10th annual #GivingTuesday celebration inspired millions around the world to give gifts of time, skills, goods, advocacy, and more, showing that everyone has something to give. These numbers represent countless people fed, housed, embraced, seen, and served.

People show their generosity in a variety of ways on #GivingTuesday. In the U.S., an estimated 35M people participated, 17.8M donated, 10.2M gave goods, 9.7M volunteered, and 13.5M gave their voice and advocacy.

Through collective action + community-wide events, there were countless examples of people stepping up in ways that were heartwarming, impactful + unexpected. Our impact report contains just a sampling of the acts of generosity on #GivingTuesday bit.ly/GTImpact2021

2022 marks the #GivingTuesday’s tenth anniversary. As we reflect on the first ten years and begin to shape the next decade to increase our impact, we do so with a big vision: building the world we wish to see.

We believe that this is possible through collective action, co-ownership, and collaboration. We are
committed to holding space for innovation, learning, distributed leadership, and creative thinking to
realize this bold new world. Join us. GivingTuesday.org

With many thanks to our generous supporters...

...And gratitude for the #GivingTuesday Data Commons Partners.