Thread by @MetroUK

Fairy Liquid has undergone the biggest revolution in its 62-year history with the classic bottle turned upside down for the first time.

Yes, we're really reporting on this - because let's be honest, this brand is ✨ iconic ✨

@Nmozz reports ✍️

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The new container sees the liquid dispensed from the bottom, meaning we will no longer have to carefully balance the bottle on its narrow red lid to get the last dregs out 👏

To mark the occasion, Fairy has unveiled a gallery of images showing how the design has evolved since the first bottle in 1960.

The early white, cylindrical bottles became a household favourite and, for many children, were used for crafts after #BluePeter transformed them into everything from a pencil pot to the famous Thunderbirds’ Tracy Island.

It became so iconic that one of the best-loved adverts from the brand shows children waiting patiently for the liquid inside the bottle to be used up, so they could take the empty packaging to create their masterpiece.

As there was a shift towards more consumer and eco-friendly packaging, the white bottle was replaced with today’s transparent container in the early 2000s.

A spokesperson for Fairy said:

‘The launch of the new upside-down bottle ushers in a new era for washing up in Britain.'

‘The efficiently redesigned bottle means it’s much easier to get the last drop of washing up liquid out, while its anti-leak technology means messy caps are a thing of the past.’

A Fairy spokesperson added:

‘Whether it’s after eating a meal together or even having a chat as you do the dishes, it’s an integral part of our life and it’s interesting to see just how much time and how many dishes we wash over the course of a year.'

What do you think of the new design? 🧼️

For the full story 👇

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