Lucas Shaw Profile picture
@business, but views my own. Write a newsletter: https://t.co/4FHeSOlE4G Host a conference: https://t.co/B72rOhX2T5 Tips: lshaw31@bloomberg.net/Signal

Mar 14, 2022, 7 tweets

Hollywood has always had a hard time figuring out what does (and doesn't) work on Netflix. So we spent some time digging into the company's self-reported top 10 lists. Sharing a few of my favorite findings...

The average Netflix hit is in the top 10 for 2 weeks or less. Since week 1 is actually just a weekend, that means it stays in the top 10 for about 10 days.

People have spent more time watching the top 10 foreign-language TV shows than the top 10 English-language shows over the last 8 months.

But...

A lot of that has to do with Squid Game, which basically doubled viewership of top 10 shows for a few weeks.

The biggest suppliers of Netflix hits are the U.S., South Korea, the U.K. and Spain. Colombia rounds out the top 5.

This is my personal favorite chart, which shows how tastes in different countries compare to the global top 10.

South Korea and Japan are the most different of any market.

Big thanks to @YasufumiSaito for his help with all these charts, which you can explore -- >

bloomberg.com/news/newslette…

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