Thread by @hellomuller

Happy Immortal X-Men #ncbd! The Destiny of X phase has started with a bang — and with this new phase we're bringing cornerboxes to Krakoa. A thread on genesis and design of bringing this much-loved cover device into the future: 1/6

It actually started with the new Design Variant covers I created for the Destiny of X phase; and the opportunity that presented itself to perhaps revitalise the X-line trade dress design, in the same way we did with HOX/POX. 2/6

The challenge was to design something that wasn't invasive, but visually impactful — and of course flexible so it could work across all X titles. The solution: a modern cornerbox unit that holds the X brand, consistent with our new X design language. 3/6

The whole system is modular, intended to adapt to cover art and contents, rather than being fixed in the top left (or even being vertical) — bringing a level of flexibility and brand consistency to the whole line. 4/6

To deliver all this a small guidelines doc was created alongside proposed cover templates to illustrate how the system could be activated. Of course this was created far in advance before the final cover art was available — so these are suggestions only. 5/6

With IMMORTAL X-MEN #1 in stores today you can see how the new trade-dress has come to life across the covers, and you'll see more over the next weeks as the Destiny of X titles roll out! As always, a massive thanks to the Marvel X-Office for the opportunity! 6/6