Thread by @danielkcheung

There are *very few things* you have control over in SEO. The depth, quality and expanse of your content is one of these.

Here are 3 examples of how onpage/onsite SEO produced results.

🧵 ..

1/ I researched and published popular wedding venue content for a wedding photographer. We chose venues that would align with his target audience (re: budget, values and visual style).

It took a few months to rank👇

Even throughout COVID and lockdown, the page continued to get organic traffic from searches from potential customers.

More importantly, I *know* my client has booked weddings from this onsite content.

And as an added bonus: Because a journalist in the UK searched for "centennial vineyards wedding cost" - the page was the cited in the Daily Mail 👇

2/ For the same client I decided to be ambitious to target a *very* popular wedding venue - again with providing the BEST information for his target audience.

It took months for the page to rank but here it is 👇

Researching, publishing, adding internal links, and adding FAQschema was just the beginning.

It took the better half of a year for the page to hit the bottom of page 1.

But it was the ONLY wedding photographer result on page 1.

Now it ranks #2 beneath the venue's own website.

PS - if you're a #weddingphotographer or you work for one, you can copy my exact onsite SEO strategy👇

danielkcheung.com.au/seo-strategy-w…

PPS - and here is a 19-point SEO checklist👇
danielkcheung.com.au/seo-checklist-…

3/ For a bridal store, I ran a survey using IG ads to get 300+ responses. I paid someone to turn the data into stories and published it on the client's site.

Here's one of many featured snippets achieved👇

Because of ☝️ the client has landed links from @Refinery29 and @RateCity NATURALLY.

That's right. Because the content ranked no outreach was required for these DR89 and DR71 *follow* links.

You can see for yourself in @ahrefs. I ain't lying.

In conclusion, the content you publish is one of the very few levers you can pull in SEO. So before you poor 💰💵🫰 into 🔗, ask yourself the following:

"Is the content the best it can be?"

> If yes, be honest with yourself👀
>> If no, focus on content.

Thanks for reading! I hope you found this insightful and inspiring to publish 🏆 content for your audience.

For more, give me a follow @danielkcheung and see how else I can inspire you👇