How do you monitor branded vs non-branded traffic?

Semrush provides information this but it's a $99/m subscription.

Learn how to build your own branded vs non-branded visualisation using GSC + Looker Studio in 6 easy steps. If you don't already have GSC connected as a data source, click on "Add data" then type "search console" to find the connection.

You will then be prompted to select a GSC property.

For this exercise, you'll want to use Site Impressions and "web" data.

Click "Add".

The first six episodes of #DreadingSundays have been recorded, edited and scheduled.

ICYMI, I'm launching a brand new podcast series ft. digital marketing industry professionals.

We'll be discussing salaries, raises, promotions etc.

Follow @DreadingSundays for updates. @DreadingSundays Eg, I ask @tomcritchlow (author the SEO MBA) what you can do if you've not been successful in your recent job applications.

Old mate @KorayGubur dropped a knowledge-filled video on keyword difficulty, quality threshold and how you can use this understanding to help your pages rank on Google search.

Don't have 35 mins to watch it?
Here are the cliff notes 👇
@KorayGubur Indexing ≠ ranking

A search engine may index your content but it may decide NOT to serve it to its users.

That is, you can get your technical SEO right but not have your content rank in the SERPs.

How to do "white-hat" link building even @JohnMu can get behind.

SPOILER 🚨: it's not as easy as buying content with a 🔗 insert and this is what makes it so effective.

🧵 .. @JohnMu FWIW, white-hat link building is a made-up term.
It means nothing.

One person's white hat is another person's grey/black.

In this context, #whitehat #linkbuilding = not paying for a placement or 'admin fee'.

Now we got that out of the way let's dive in.

"I have nooooo idea what to do with all this @screamingfrog information" - @danielkcheung, circa 2018-2020

If you want to learn to do some #technicalseo with one of the best crawling tools out there, here is a 🧵for you. .@screamingfrog is a crawler that you download and install onto a local or virtual machine. It allows you to crawl almost any website.

I use it as part of my technical seo audit and their customer service is 🔥

However, the initial learning curve is steep.

This is a FAQpage rich result as displayed on the SERPs.

In this 🧵I'm going to show you how you can do it yourself. For those who already know how to get FAQpage rich result using FAQPage markup, skip straight to the inserting🔗into your JSON-LD part - I've got a blog post on it👇
danielkcheung.com.au/links-in-faq-s…

Do you want to use Help A Reporter Out (HARO) to land links? HARO is a free service provided by Cision that enables journalists and PR sources to collaborate.

That is, journalists seek commentary from a source and in return, you *may* get a backlink from the publication they write for.

There are *very few things* you have control over in SEO. The depth, quality and expanse of your content is one of these.

Here are 3 examples of how onpage/onsite SEO produced results.

🧵 .. 1/ I researched and published popular wedding venue content for a wedding photographer. We chose venues that would align with his target audience (re: budget, values and visual style).

It took a few months to rank👇

Hi, I'm Dan.

Here are a few things about me:
• born🇭🇰
• raised🇦🇺
• married to🇰🇷

I share things to do with #SEO and my DMs are open so if you have a question about search or working in search, ask me!

Here are a few of my threads👇 Copy my 🦺 technical SEO checklist to audit your next Wordpress website 👇

https://twitter.com/danielkcheung/status/1523217964140429312?s=20&t=LU7L_KIlCIG2WM5nci3G1w

What is one thing hiring managers look for when recruiting for a junior SEO position? ✔️ Transferrable skills + experience
✖️ College degree
✔️ Direct experience

But you may not have direct experience - let's solve that right now!

A 🧵 for those of you who are thinking of moving joining the SEO profession 👇

How to rank for a head term keyword via long tail keywords, without link-building, for new niche websites, service-based businesses, and any type of website.

🎁Plus a bonus FREE @googledocs content brief template.

🧵👇 First of all, head terms are popular searches.

For example:
▪️ wedding dress
▪️ bitcoin
▪️ credit card
▪️ iPhone
▪️ SEO freelancer
▪️ dentist near me
▪️ jeans

But here's the thing: ranking for head terms are f*cking competitive. Like seriously 💀😅

Spending my sick leave catching up on #brightonseo replays, in particular, reflecting on my own career progression during @kimdewe's presentation. 💡"You have to be ok with your direct reports to own things end-to-end and do things their differently from how you would of."

Does #technicalseo scare you?

Have you been putting it off?

I hear you.
I see you.
I've got you.
Because I was you.

For all you "non-technical" SEOs out there, here's a shortcut to getting better with #techseo 👇🧵 Technical SEO is about uncovering inefficiencies a site's webpages have to be crawled, rendered, indexed, and ranked.

But this scope of work is SUPER broad.

📋 Find out what could be holding it back with a 170+ point technical SEO checklist I made just for Wordpress builds 👇

Whether you’re a junior, executive, specialist or <insert SEO job title>, learning never stops.

Here are X reads to broaden, deepen and perhaps even challenge your SEO knowledge: ‘How to do keyword research for a language you don’t speak’ by @LidiaInfante

riseatseven.com/blog/internati…

"It is so hard to find a good writer. We've tried multiple writers, paid them well, and even hired locals. But the content sucks! The time it takes to edit the content - we may as well write it ourselves!"

If this sounds familiar ..
🧵👇🏾 Here is a real live feed of your writer.

They write. Doh!

They may do some research, but primarily, they put words on a page for you.

Most writers are great.
But they're not SEOs.

Their task is to write.
Your task is to tell them what to write.

Via a content brief.