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Jun 15, 2022, 18 tweets

Digital News Report 2022 is out today!

๐Ÿ“Š 46 markets, 93,000+ respondents
๐Ÿ‘ฉ๐Ÿพโ€๐Ÿซ Up to date, cross-national analysis from @nicnewman @richrdfletcher Craig T. Robertson @kirstenaeddy @rasmus_kleis & our partners

๐Ÿ“ฑ Full report: digitalnewsreport.org/2022
๐Ÿงถ Findings in thread #DNR22

Here are 3 key headlines:

๐Ÿ™‹๐Ÿพโ€โ™€๏ธ Younger audiences are increasingly accessing news via platforms such as TikTok
๐Ÿ‘Ž Trust and interest in news are down in many countries
๐Ÿ™ˆ A depressing news agenda is leading more people to avoid the news
reutersinstitute.politics.ox.ac.uk/digital-news-rโ€ฆ

An increasing % of people is avoiding the news

๐Ÿ™ˆ 38% in our global sample say they often or sometimes avoid the news (up from 29% in 2017). The number of avoiders has doubled in ๐Ÿ‡ง๐Ÿ‡ท (27% to 54%) and ๐Ÿ‡ฌ๐Ÿ‡ง (24% to 46%) over five years. More figures by country in the chart below

Why do people avoid the news? Here are the most common reasons:

๐Ÿฆ 43% say they are put off by the repetitiveness of the news agenda, especially around politics / COVID-19
๐Ÿ˜ฅ36% say that the news brings down their mood
๐Ÿคฌ17% say the news leads to arguments theyโ€™d rather avoid

Interest in news is down in the vast majority of countries in our survey

๐Ÿฅฑ In countries such as ๐Ÿ‡ช๐Ÿ‡ธ(-30 points since 2015) ๐Ÿ‡ฆ๐Ÿ‡ท(-29) ๐Ÿ‡ง๐Ÿ‡ท๐Ÿ‡ฌ๐Ÿ‡ง(-27) these falls have been going on for some time. In ๐Ÿ‡บ๐Ÿ‡ธ interest remained high under Trump but has declined significantly since 2020

Trust in news is down in almost half the countries in our survey, partly reversing the gains made at the pandemic

๐Ÿ“Š On average, 42% say they trust most news most of the time | ๐Ÿ‡ซ๐Ÿ‡ฎ remains the country with the highest levels of trust (69%) | ๐Ÿ‡บ๐Ÿ‡ธ and ๐Ÿ‡ธ๐Ÿ‡ฐ have the lowest score (26%)

Indifference to news and widespread perception of political biases are two of the main reasons for low trust

-In ๐Ÿ‡บ๐Ÿ‡ธ those who self-identify on the right are more than twice as likely to distrust the news compared with those on the left.
-In ๐Ÿ‡ซ๐Ÿ‡ฎ we see almost no difference

In other parts of the world, lack of trust is closely related to interference by politicians and businesspeople

๐Ÿ™Š This is an issue in Central and Eastern Europe, and in countries such as ๐Ÿ‡ช๐Ÿ‡ธ๐Ÿ‡ฌ๐Ÿ‡ท๐Ÿ‡ฎ๐Ÿ‡น, where there is a strong tradition of party-political influence over the media

There are signs that growth in the % of people paying for news online may be levelling off

๐Ÿ’ฐ Despite increases in richer countries such as ๐Ÿ‡ฆ๐Ÿ‡บ(+5 points) ๐Ÿ‡ฉ๐Ÿ‡ช(+5) and ๐Ÿ‡ธ๐Ÿ‡ช (+3), 17% paid for any online news, the same figure as last year. Many more figures in the table below

People who subscribe to news are more likely to subscribe to other services and vice versa

๐Ÿ“บ65% in ๐Ÿ‡ฌ๐Ÿ‡ง have at least one subscription to a TV service like Netflix (19% have 3+โ€ผ๏ธ)
๐ŸŽง37% have a music subscription
โšฝ๏ธ22% pay for a sports service
๐Ÿ“ฐ7% have a news subscription

A theme in this yearโ€™s report is the difficulty in engaging younger users with news

๐Ÿ™‹๐Ÿพโ€โ™€๏ธ78% of 18-24s access news via side doors such as social media. Across all countries, 40% of 18-24s use TikTok for any purpose, with 15% using it for news. This is higher in the Global South

Around half of our respondents or more in most countries feel that journalists should stick to reporting the news on social media

๐Ÿง However, a sizeable minority (especially younger audiences) believe they should also be allowed to express their personal views

Despite the popularity of video formats, all age groups say they still prefer to read news online rather than watch it

๐ŸŽฅ Respondents say they prefer reading because it is quicker (50%) or gives them more control (34%). 35% are put off by pre-roll ads. Figures by country below

After last yearโ€™s COVID-19 slowdown, growth in podcasts has resumed

๐ŸŽ™ Across a 20-market sample, 34% say they've consumed one or more podcasts in the last month. Our data show Spotify continues to gain ground over Apple and Google podcasts. Figures by country below

๐Ÿ“Œ These are just a few highlights from #DNR22. We encourage you to explore it in full. Here are a few key links:

๐Ÿ“„ Download PDF here
reutersinstitute.politics.ox.ac.uk/sites/default/โ€ฆ

๐ŸŒ Explore data from every country
reutersinstitute.politics.ox.ac.uk/digital-news-rโ€ฆ

๐Ÿ“ฑ Explore the report online
reutersinstitute.politics.ox.ac.uk/digital-news-rโ€ฆ

๐Ÿ“Š Check out our interactive
reutersinstitute.politics.ox.ac.uk/digital-news-rโ€ฆ

๐Ÿ‘ฉ๐Ÿพโ€๐Ÿ’ป Explore the report in 232 slides
reutersinstitute.politics.ox.ac.uk/digital-news-rโ€ฆ

๐Ÿง‘โ€๐Ÿ”ฌ Read our methodology
reutersinstitute.politics.ox.ac.uk/digital-news-rโ€ฆ

๐ŸŽ™Listen to our podcast on the report with @nicnewman @rasmus_kleis and @fedecherubini
reutersinstitute.politics.ox.ac.uk/news/our-podcaโ€ฆ

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