Digital News Report 2022 is out today!
๐ 46 markets, 93,000+ respondents
๐ฉ๐พโ๐ซ Up to date, cross-national analysis from @nicnewman @richrdfletcher Craig T. Robertson @kirstenaeddy @rasmus_kleis & our partners
๐ฑ Full report: digitalnewsreport.org/2022
๐งถ Findings in thread #DNR22
Here are 3 key headlines:
๐๐พโโ๏ธ Younger audiences are increasingly accessing news via platforms such as TikTok
๐ Trust and interest in news are down in many countries
๐ A depressing news agenda is leading more people to avoid the news
reutersinstitute.politics.ox.ac.uk/digital-news-rโฆ
An increasing % of people is avoiding the news
๐ 38% in our global sample say they often or sometimes avoid the news (up from 29% in 2017). The number of avoiders has doubled in ๐ง๐ท (27% to 54%) and ๐ฌ๐ง (24% to 46%) over five years. More figures by country in the chart below
Why do people avoid the news? Here are the most common reasons:
๐ฆ 43% say they are put off by the repetitiveness of the news agenda, especially around politics / COVID-19
๐ฅ36% say that the news brings down their mood
๐คฌ17% say the news leads to arguments theyโd rather avoid
Interest in news is down in the vast majority of countries in our survey
๐ฅฑ In countries such as ๐ช๐ธ(-30 points since 2015) ๐ฆ๐ท(-29) ๐ง๐ท๐ฌ๐ง(-27) these falls have been going on for some time. In ๐บ๐ธ interest remained high under Trump but has declined significantly since 2020
Trust in news is down in almost half the countries in our survey, partly reversing the gains made at the pandemic
๐ On average, 42% say they trust most news most of the time | ๐ซ๐ฎ remains the country with the highest levels of trust (69%) | ๐บ๐ธ and ๐ธ๐ฐ have the lowest score (26%)
Indifference to news and widespread perception of political biases are two of the main reasons for low trust
-In ๐บ๐ธ those who self-identify on the right are more than twice as likely to distrust the news compared with those on the left.
-In ๐ซ๐ฎ we see almost no difference
In other parts of the world, lack of trust is closely related to interference by politicians and businesspeople
๐ This is an issue in Central and Eastern Europe, and in countries such as ๐ช๐ธ๐ฌ๐ท๐ฎ๐น, where there is a strong tradition of party-political influence over the media
There are signs that growth in the % of people paying for news online may be levelling off
๐ฐ Despite increases in richer countries such as ๐ฆ๐บ(+5 points) ๐ฉ๐ช(+5) and ๐ธ๐ช (+3), 17% paid for any online news, the same figure as last year. Many more figures in the table below
People who subscribe to news are more likely to subscribe to other services and vice versa
๐บ65% in ๐ฌ๐ง have at least one subscription to a TV service like Netflix (19% have 3+โผ๏ธ)
๐ง37% have a music subscription
โฝ๏ธ22% pay for a sports service
๐ฐ7% have a news subscription
A theme in this yearโs report is the difficulty in engaging younger users with news
๐๐พโโ๏ธ78% of 18-24s access news via side doors such as social media. Across all countries, 40% of 18-24s use TikTok for any purpose, with 15% using it for news. This is higher in the Global South
Around half of our respondents or more in most countries feel that journalists should stick to reporting the news on social media
๐ง However, a sizeable minority (especially younger audiences) believe they should also be allowed to express their personal views
Despite the popularity of video formats, all age groups say they still prefer to read news online rather than watch it
๐ฅ Respondents say they prefer reading because it is quicker (50%) or gives them more control (34%). 35% are put off by pre-roll ads. Figures by country below
After last yearโs COVID-19 slowdown, growth in podcasts has resumed
๐ Across a 20-market sample, 34% say they've consumed one or more podcasts in the last month. Our data show Spotify continues to gain ground over Apple and Google podcasts. Figures by country below
๐ These are just a few highlights from #DNR22. We encourage you to explore it in full. Here are a few key links:
๐ Download PDF here
reutersinstitute.politics.ox.ac.uk/sites/default/โฆ
๐ Explore data from every country
reutersinstitute.politics.ox.ac.uk/digital-news-rโฆ
๐ฑ Explore the report online
reutersinstitute.politics.ox.ac.uk/digital-news-rโฆ
๐ Check out our interactive
reutersinstitute.politics.ox.ac.uk/digital-news-rโฆ
๐ฉ๐พโ๐ป Explore the report in 232 slides
reutersinstitute.politics.ox.ac.uk/digital-news-rโฆ
๐งโ๐ฌ Read our methodology
reutersinstitute.politics.ox.ac.uk/digital-news-rโฆ
๐Listen to our podcast on the report with @nicnewman @rasmus_kleis and @fedecherubini
reutersinstitute.politics.ox.ac.uk/news/our-podcaโฆ
#DNR22 wouldn't be possible without our partners and sponsors
@BBCNews @CEM_Medias @FrittOrd @GoogleNewsInit @EdelmanUK @CommvdMedia @UniCanberra @Reuters @BAItweets @BredowInstitut @mediasaatio @NHKWORLD_News @fcomunav @Ofcom @OSFJournalism @FundacionGabo @roskildeuni & KPF
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