Thread by @risj_oxford

Digital News Report 2022 is out today!

📊 46 markets, 93,000+ respondents
👩🏾‍🏫 Up to date, cross-national analysis from @nicnewman @richrdfletcher Craig T. Robertson @kirstenaeddy @rasmus_kleis & our partners

📱 Full report: digitalnewsreport.org/2022
🧶 Findings in thread #DNR22

Here are 3 key headlines:

🙋🏾‍♀️ Younger audiences are increasingly accessing news via platforms such as TikTok
👎 Trust and interest in news are down in many countries
🙈 A depressing news agenda is leading more people to avoid the news
reutersinstitute.politics.ox.ac.uk/digital-news-r…

An increasing % of people is avoiding the news

🙈 38% in our global sample say they often or sometimes avoid the news (up from 29% in 2017). The number of avoiders has doubled in 🇧🇷 (27% to 54%) and 🇬🇧 (24% to 46%) over five years. More figures by country in the chart below

Why do people avoid the news? Here are the most common reasons:

🦠43% say they are put off by the repetitiveness of the news agenda, especially around politics / COVID-19
😥36% say that the news brings down their mood
🤬17% say the news leads to arguments they’d rather avoid

Interest in news is down in the vast majority of countries in our survey

🥱 In countries such as 🇪🇸(-30 points since 2015) 🇦🇷(-29) 🇧🇷🇬🇧(-27) these falls have been going on for some time. In 🇺🇸 interest remained high under Trump but has declined significantly since 2020

Trust in news is down in almost half the countries in our survey, partly reversing the gains made at the pandemic

📊 On average, 42% say they trust most news most of the time | 🇫🇮 remains the country with the highest levels of trust (69%) | 🇺🇸 and 🇸🇰 have the lowest score (26%)

Indifference to news and widespread perception of political biases are two of the main reasons for low trust

-In 🇺🇸 those who self-identify on the right are more than twice as likely to distrust the news compared with those on the left.
-In 🇫🇮 we see almost no difference

In other parts of the world, lack of trust is closely related to interference by politicians and businesspeople

🙊 This is an issue in Central and Eastern Europe, and in countries such as 🇪🇸🇬🇷🇮🇹, where there is a strong tradition of party-political influence over the media

There are signs that growth in the % of people paying for news online may be levelling off

💰 Despite increases in richer countries such as 🇦🇺(+5 points) 🇩🇪(+5) and 🇸🇪 (+3), 17% paid for any online news, the same figure as last year. Many more figures in the table below

People who subscribe to news are more likely to subscribe to other services and vice versa

📺65% in 🇬🇧 have at least one subscription to a TV service like Netflix (19% have 3+‼️)
🎧37% have a music subscription
⚽️22% pay for a sports service
📰7% have a news subscription

A theme in this year’s report is the difficulty in engaging younger users with news

🙋🏾‍♀️78% of 18-24s access news via side doors such as social media. Across all countries, 40% of 18-24s use TikTok for any purpose, with 15% using it for news. This is higher in the Global South

Around half of our respondents or more in most countries feel that journalists should stick to reporting the news on social media

🧐 However, a sizeable minority (especially younger audiences) believe they should also be allowed to express their personal views

Despite the popularity of video formats, all age groups say they still prefer to read news online rather than watch it

🎥 Respondents say they prefer reading because it is quicker (50%) or gives them more control (34%). 35% are put off by pre-roll ads. Figures by country below

After last year’s COVID-19 slowdown, growth in podcasts has resumed

🎙 Across a 20-market sample, 34% say they've consumed one or more podcasts in the last month. Our data show Spotify continues to gain ground over Apple and Google podcasts. Figures by country below

📌 These are just a few highlights from #DNR22. We encourage you to explore it in full. Here are a few key links:

📄 Download PDF here
reutersinstitute.politics.ox.ac.uk/sites/default/…

🌏 Explore data from every country
reutersinstitute.politics.ox.ac.uk/digital-news-r…

📱 Explore the report online
reutersinstitute.politics.ox.ac.uk/digital-news-r…

📊 Check out our interactive
reutersinstitute.politics.ox.ac.uk/digital-news-r…

👩🏾‍💻 Explore the report in 232 slides
reutersinstitute.politics.ox.ac.uk/digital-news-r…

🧑‍🔬 Read our methodology
reutersinstitute.politics.ox.ac.uk/digital-news-r…

🎙Listen to our podcast on the report with @nicnewman @rasmus_kleis and @fedecherubini
reutersinstitute.politics.ox.ac.uk/news/our-podca…

#DNR22 wouldn't be possible without our partners and sponsors

@BBCNews @CEM_Medias @FrittOrd @GoogleNewsInit @EdelmanUK @CommvdMedia @UniCanberra @Reuters @BAItweets @BredowInstitut @mediasaatio @NHKWORLD_News @fcomunav @Ofcom @OSFJournalism @FundacionGabo @roskildeuni & KPF

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